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Format: 1 Online-Ressource (249 Seiten)

ISBN: 9783030497095

Series Statement: Tourism on the Verge Ser

Note: Description based on publisher supplied metadata and other sources , Intro -- Foreword -- Contents -- About the Authors -- Introduction to Eye Tracking in Tourism -- References -- Part I: Eye Tracking Methods, Concepts and Applications -- A Review of Eye-Tracking Methods in Tourism Research -- 1 Introduction -- 2 Theoretical Basis for Eye-Tracking -- 3 Data Collection and Analysis Procedures -- 3.1 Eye-Tracking Technologies and Devices -- 3.2 Data Collection Procedure -- 3.3 Data Analysis Procedure -- 3.4 Advantages and Disadvantages of Eye-Tracking Methods -- 4 Eye-Tracking Applications in Tourism Research -- 4.1 Tourism Research Using Eye-Tracking -- 4.2 Future Research Directions -- 4.3 Eye-Tracking for Tourism Marketers -- References -- Best Practices for Eye-Tracking Studies: Dos and Don'ts -- 1 Introduction -- 2 Review of the Eye-Tracking Literature -- 2.1 Eye-Tracking in Advertising Studies -- 2.2 Eye-Tracking in Tourism Studies -- 2.3 Stimuli and Research Methods -- 3 Dos and Don'ts for Eye-Tracking -- 3.1 Preparation and Set-Up -- 3.2 Participant Interaction -- 3.3 Software -- 3.4 Researcher Behaviour -- 4 Tobii Pro Experience Report -- 4.1 Advantages -- 4.2 Disadvantages -- 5 Conclusions and Implications -- References -- Eye Tracking: Evaluation, Potential and Limitations of Field Applications -- 1 Introduction to the Rationale for the Use of Eye Tracking in Tourism -- 1.1 The Evaluation of the Effectiveness of Print and Online Materials -- 1.2 The Usability Studies of Websites -- 1.3 Understanding Consumer Behaviour -- 2 The Potential of Eye Tracking in Tourism and Application Examples -- 3 Combining Eye Tracking with Other Neuromarketing Tools -- 4 The Advantages, Potential, Limitations and Drawbacks of Eye Tracking -- 4.1 The Advantages and the Potential -- 4.2 The Limitations and Drawbacks -- 5 Conclusion -- References -- Knowledge Co-creation Through Eye-Tracking in Tourism -- 1 Introduction , 2 Eye-Tracking Research -- 3 Eye-Tracking and Tourism -- 4 The Model -- 5 Concluding Remarks -- References -- Part II: Eye Tracking Research and Case Studies -- The Relevance of Eye-Tracking to Understand Users' Practices and Content Interpretation in Tourism-Related Online Navigation -- 1 Introduction -- 2 Related Works -- 2.1 Eye-Tracking Technique and Tourism -- 2.2 Eye-Tracking Technique and Users' Practices -- 3 Research Design -- 3.1 Selection of Stimuli -- 3.2 Setting of the Experiment -- 4 Results -- 4.1 Self-Declared Willingness to Visit Ticino -- 4.2 Correlation Between Eye-Tracking (ET) Outcome and Self-Declaration of Main Topic, Subtopic, and Main Sentiment Expressed f... -- 5 Conclusions -- References -- Areas of Interest on Destination Websites: A Generation Y's Perspective -- 1 Introduction -- 2 Theoretical Background -- 2.1 Consumer Behaviour -- 2.2 Sensory Marketing -- 2.3 Perception of Quality -- 2.4 Generation Y -- 3 Methodology -- 3.1 Experimental Research Design -- 3.2 Key Findings -- 3.2.1 Pictures Scoring the Highest Fixation Count -- 3.2.2 Pictures of Famous People Do Not Receive the Highest Attention -- 3.2.3 Social Media Is Not Perceived as an Important Element Within the First Impression -- 3.2.4 Destination Websites Are Rather Seen as a Platform for Information than for Booking Intentions -- 3.2.5 During the Phase of First Impression, Website Elements Embedded in Lower Parts of a Website Are Not Perceived -- 3.2.6 Differences Exist Between Men and Women Within the First Impressions -- 4 Limitations and Conclusions -- References -- Measurement of Visual Attention to Advertising Using Eye-Tracking Techniques -- 1 Introduction -- 2 Real-Time Measurement of Visual Attention Using Eye-Tracking -- 3 Method -- 3.1 Experiment 1: The Relationship Between Attention to Tourism Packages and Intention to Purchase , 3.2 Experiment 2: The Effect on Visual Attention of Manipulating Textual Information -- 3.3 Experiment 3: The Effectiveness of Tourism Print Advertising -- 3.4 Experiment 4: The Effectiveness of a Promotion on a Hotel Website -- 4 Conclusion -- References -- User Experience Improvement for Online Travel Agencies Through Eye-Tracking: The Onlineweg.de Case Study -- 1 Introduction -- 2 The Market Environment of the Multichannel E-Commerce Company Onlineweg.de -- 2.1 The Growth of E-Tourism in Germany -- 2.2 Dynamic Competition Among Online Travel Agencies -- 2.3 Highlighting a Key Target Group for Onlineweg.de -- 3 Literature Review -- 4 Methodological Approach -- 4.1 Selecting the Test Users -- 4.2 Recruiting the Test Users -- 4.3 Data Collection -- 5 The Use Cases Studied -- 5.1 Characterization of Task (1) -- 5.2 Characterization of Task (2) -- 6 Results of the Eye-Tracking Analysis -- 6.1 Task (1) -- 6.2 Task (2) -- 7 General Assessment of the Quality of Onlineweg.de by the Test Users -- 8 Recommendations for Improvements -- 9 Conclusion -- References -- Areas of Interest for a CSR Certificate on Touristic Websites: An Eye-Tracking Experiment Using the Example of TourCert -- 1 Introduction -- 2 Certifications and Certificates in Tourism -- 3 Basics About Eye-Tracking -- 4 Set-Up, Conduction and Result of the Experiment -- 5 The Experiment -- 6 Results -- 7 Analysis of Results -- 8 Conclusion -- Davenport -- References -- Acquiring Sustainability Information in Holiday Travel -- 1 Introduction: Objective and Framework -- 2 Study Design and Data Collection -- 2.1 Study Design -- 2.1.1 Set 1 -- 2.1.2 Set 2 -- 2.1.3 Set 3 -- 2.1.4 Pre- and Post-experimental Questionnaires -- 2.2 Data Collection and Data Analysis -- 2.2.1 Data Collection -- 2.2.2 Data Analysis -- 2.3 Respondent Profiles -- 2.3.1 Structural Data , 2.3.2 Involvement with Holiday Travel and Sustainable Products -- 2.3.3 Attitudes Towards Sustainable Holiday Trips -- 3 Results -- 3.1 Overview of Hypotheses -- 3.2 H1 (Zero Case) -- 3.3 H2 (Attitude) -- 3.3.1 Fixation Counts -- 3.3.2 Fixation Duration -- 3.4 H3 (Availability) -- 3.4.1 Fixation Counts -- 3.4.2 Fixation Durations -- 3.5 H4 (Instruction) -- 3.5.1 Fixation Counts -- 3.5.2 Fixation Duration -- 3.6 H5 (Instruction-Attitude) -- 3.6.1 Fixation Counts -- 3.6.2 Fixation Duration -- 4 Discussion -- 5 Conclusion -- References -- The Museum Learning Experience Through the Visitors' Eyes: An Eye Tracking Exploration of the Physical Context -- 1 Introduction -- 2 Literature Review -- 2.1 The Importance of Visual Attention -- 2.2 Visitors' Gazes in the Museum Context -- 2.3 Contextual Model of Learning -- 3 Methodology -- 3.1 Sampling and Data Collection -- 3.2 Data Analysis -- 4 Results -- 4.1 Descriptive Statistics -- 4.2 Main Analysis -- 5 Discussion -- 6 Conclusion -- 6.1 Theoretical and Practical Implications -- 6.2 Directions for Future Research -- References -- Using Mobile Eye-Tracking to Inform the Development of Nature Tourism Destinations in Iceland -- 1 Introduction -- 1.1 Structure of Chapter -- 1.2 Mobile Eye-Tracking -- 1.3 Eye-Tracking in Ecotourism -- 1.4 Effective Strategies for Managing Tourist Behavior -- 1.5 Selection of Study Area -- 1.5.1 Areas of Interest Within Iceland -- 1.5.2 Þingvellir -- 1.5.3 Sólheimajökull -- 2 Methodology -- 2.1 Participant Recruitment -- 2.2 Mobile Eye-Tracking Trial -- 2.3 Post-survey -- 2.4 Observational Data Collection -- 3 Data Analysis -- 3.1 Footpath Analysis -- 3.2 Eye-Tracking Analysis -- 3.3 Nonparticipant Observational Data -- 4 Results -- 4.1 Identified Learning and Management Issues in Ecotourism Destinations -- 4.2 Effective Strategies for Managing Tourist Behavior , 5 Discussion and Conclusions -- 5.1 LA-MET and Mixed Methods -- 5.2 Study Limitations -- 5.3 MET as an Effective Tool in Managing Nature Tourism -- References -- Viewing Behaviour and Task Performance on Austrian Destination Websites: Comparing Generation Y and the Baby Boomers -- 1 Introduction -- 2 Theoretical Background -- 2.1 Fundamentals of Web Page Viewing Behaviour -- 2.2 Eye Tracking as a Usability Evaluation Method -- 2.3 Literature Review of Generational and Age-Related Differences -- 3 Experimental Research Design -- 3.1 Definition of the Sample -- 3.2 Method of Data Collection -- 4 Research Results -- 4.1 Differences and Similarities in Viewing Behaviour -- 4.2 Differences and Similarities in Perceived Usability and Task Performance -- 5 Discussion -- 6 Conclusion -- 6.1 Implications and Recommendations -- 6.2 Limitations and Further Research -- References

Additional Edition: Erscheint auch als Druck-Ausgabe Rainoldi, Mattia Eye Tracking in Tourism Cham : Springer International Publishing AG,c2020 ISBN 9783030497088

Language: English

Subjects: Economics , General works

Keywords: Web-Seite ; Visuelle Aufmerksamkeit ; Blickverhalten ; Tourismusforschung ; Augenfolgebewegung ; Aufsatzsammlung ; Aufsatzsammlung

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Edition: Online-Ausgabe Boulder, Colo NetLibrary Online-Ressource E-Books von NetLibrary Sonstige Standardnummer des Gesamttitels: 22382847

Edition: Boulder, Colo NetLibrary

ISBN: 0585048851

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Additional Edition: Reproduktion von Dekker, Thomas, 1572-1632 The shoemaker's holiday [199-?]

Language: English

Subjects: English Studies

Keywords: Dekker, Thomas 1572-1632 The shomakers holiday, or the gentle craft ; Patentschrift ; Comedies

URL: Volltext

Author information: Dekker, Thomas 1572-1632

UID:

Edition: Online-Ausgabe Boulder, Colo NetLibrary Online-Ressource E-Books von NetLibrary Sonstige Standardnummer des Gesamttitels: 22382847

Edition: Boulder, Colo NetLibrary

ISBN: 0585065284

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Additional Edition: Reproduktion von Dickens, Charles, 1812-1870 Holiday romance [199-?]

Language: English

Keywords: Schulferien ; Kind ; Macht ; Utopie ; Rollentausch ; Patentschrift ; English fiction ; Love stories

URL: Volltext

Author information: Dickens, Charles 1812-1870

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Edition: Online-Ausgabe Boulder, Colo NetLibrary Online-Ressource E-Books von NetLibrary Sonstige Standardnummer des Gesamttitels: 22382847

Edition: Boulder, Colo NetLibrary

ISBN: 0585215278

Note: The text for this NetLibrary eBook was obtained from the University of Virginia Library Electronic Text Center. - Access may be limited to NetLibrary affiliated libraries

Additional Edition: Reproduktion von Chopin, Kate, 1850-1904 Ozeme's holiday 1995

Language: English

Keywords: Patentschrift

URL: Volltext

Author information: Chopin, Kate 1850-1904

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Format: 1 Online-Ressource (XII, 259 Seiten) , 19 Illustrationen

ISBN: 9783319946641

Series Statement: Tourism, Hospitality & Event Management

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-319-94663-4

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-319-94665-8

Language: English

Subjects: Economics

Keywords: Tourismusindustrie ; Gastgewerbe ; Wirtschaftskriminalität ; Urlaubsreise ; Sicherheit ; Aufsatzsammlung ; Konferenzschrift

DOI: 10.1007/978-3-319-94664-1

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Author information: Papathanassis, Alexis 1975-

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Edition: Online-Ausgabe Boulder, Colo NetLibrary Online-Ressource E-Books von NetLibrary Sonstige Standardnummer des Gesamttitels: 22382847

Edition: Boulder, Colo NetLibrary

ISBN: 0585232830

Note: The text for this NetLibrary eBook was obtained from the University of Virginia Library Electronic Text Center. - Access may be limited to NetLibrary affiliated libraries

Additional Edition: Reproduktion von Olcott, Frances Jenkins Good stories for great holidays 1995

Language: English

Keywords: Patentschrift

URL: Volltext

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Format: 1 Online-Ressource

Series Statement: World Bank E-Library Archive

Content: Lebanon is in Crisis. While it is too early to gauge the economic impact of recent events, it is important to note that even prior to the eruption of the demonstrations, the World Bank projected a small recession in 2019; we now estimate that the recession will be deeper. There has been an unprecedented banking holiday, with banks closed over October 18-31 for retail and other transactions, reopening thereafter with informal capital controls and other uncoordinated measures, then closing again for 10 days on November 9. Critical short-term financing for businesses has been interrupted, leading to disruptions all along the supply chain and an ultimate impact on workers. Unemployment is expected to rise and poverty, already high, will follow. The emerging parallel exchange market is likely to trigger inflationary pressures, hurting the poor and middle class disproportionally. Shortages of imports are also expected to materialize. The crisis is a culmination of chronic conditions that have long impeded Lebanon's development process. Lebanon's Systematic Country Diagnostic (SCD)1 identified elite capture, hidden behind the veil of confessionalism and confessional governance, as one of two overarching constraints for the country's economic development (the other being conflict and violence, stemming, in part, from the broader dynamics of conflict in the Middle East). Under the guise of preserving post-war confessional balances, a postwar elite emerged to command the main economic resources, both private and public, generating large rents and dividing the spoils of uncompetitive markets and a dysfunctional and hallowed state

Language: English

DOI: 10.1596/33279

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Format: 1 Online-Ressource

Series Statement: Economic Updates and Modeling

Content: In February 2021 the military assumed power in Myanmar, setting back the country's democratic transition, and immediately impacting an economy that had already been weakened by Coronavirus disease 2019 (COVID-19). While the initial economic impacts of the coup were extremely severe, in May and June there were early signs that constraints were easing in some areas. Mobility at retail and transport venues improved after the Thingyan holiday in April, and there were reports that factory workers, bank staff, and some public servants had returned to work. Several international apparel buyers resumed placing new orders with garment manufacturers, and logistics bottlenecks eased. Amid substantial uncertainty around the magnitude and duration of recent economic shocks, there are large risks associated with these projections. Relatively severe economic impacts already appear to have persisted for longer than what was assumed even in March, when the authors projected a 10 percent contraction in gross domestic product (GDP) in FY21. The third wave of COVID-19 will have substantial additional economic impacts in the September quarter, although the magnitude of these impacts will depend on how the outbreak evolves. Since February the environment for doing business has worsened considerably, impacting productivity across the economy as scarce resources are allocated toward dealing with supply-side constraints. Lost months of education at school and university are of critical concern, including because of the longer-term implications for the accumulation of human capital and productive capacity. With these fundamental drivers of long-term growth at risk, there are already early signs of increased dependence on extractive and or illicit activities, and a return to the inward-looking policies that have characterized much of Myanmar's history

Language: English

DOI: 10.1596/36020

DOI: 10.1596/36020

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Format: 1 Online-Ressource

ISBN: 9781479844845

Series Statement: American History and Culture

Content: Though now a largely forgotten holiday in the United States, May Day was founded here in 1886 by an energized labor movement as a part of its struggle for the eight-hour day. In ensuing years, May Day took on new meaning, and by the early 1900s had become an annual rallying point for anarchists, socialists, and communists around the world. Yet American workers and radicals also used May Day to advance alternative definitions of what it meant to be an American and what America should be as a nation.Mining contemporary newspapers, party and union records, oral histories, photographs, and rare film footage, America's Forgotten Holiday explains how May Days celebrants, through their colorful parades and mass meetings, both contributed to the construction of their own radical American identities and publicized alternative social and political models for the nation.This fascinating story of May Day in America reveals how many contours of American nationalism developed in dialogue with political radicals and workers, and uncovers the cultural history of those who considered themselves both patriotic and dissenting Americans

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-0-8147-3705-7

Language: English

Keywords: USA ; Erster Mai ; Geschichte 1867-1960 ; USA ; Arbeiterbewegung ; Erster Mai ; Nationalismus ; Geschichte 1867-1960

DOI: 10.18574/nyu/9781479844845.001.0001

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Format: 1 Online-Ressource (297 Seiten)

ISBN: 9781849507219

Series Statement: Bridging tourism theory and practice v. 1

Content: Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives. Refreshingly this book attempts to free branding research and practice in tourism fields from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion. Considering tourism branding as a community affair, this collection is distinguished from other publications by adopting a global and more multidisciplinary approach, and brings the subject of tourism branding outside of the conventional domains of marketing and destination. Special attention is given to the role and expectations of main tourism stakeholders, particularly residents, business, and government in the hosting community. Built on theoretical foundations with both empirical findings and practical cases, this book brings together different perspectives and offers an intellectual and open dialogue among academics and practitioners of the field

Note: Tourism branding a community affair / Liping A. Cai, William C. Gartner, Ana María Munar -- Linking local and culinary cuisines with destination branding / Yi-Chin Lin -- Spanish holiday brands : comparative analysis of 10 destinations / Josep-Francesc Valls, Vicenta Sierra, Miguel Angel Bauelos, Ignacio Ochoa -- Branding Spain's tourism miracle (1959-1979) / Julio Aramberri -- A practical framework for destination branding / Asli D.A. Tasci, William C. Gartner -- Destination brand strategy the case of greece / Alexandros Kouris -- Challenging the brand / Ana María Munar -- The Copenhagen way stakeholder-driven destination branding / Lars Bernhard Jørgensen, Ana María Munar -- Consultation builds stronger brands / Bill Baker -- Developing distinctive city branding cases of Anseong and Bucheon, South Korea / Jung-hoon Lee -- Strategic branding in hospitality the case of Sol Meliá / Luís del Olmo, Ana María Munar -- A model of virtual destination branding / Martin Yongho Hyun, Liping A. Cai -- Deconstructing brand equity / William C. Gartner -- A two-dimensional approach to branding integrating identity and equity / Maja Konecnik Ruzzier, Mitja Ruzzier -- Collaborative destination branding / OunJoung Park, Liping A. Cai, Xinran Y. Lehto -- Tourism branding in a social exchange system / Liping A. Cai

Language: English

DOI: 10.1108/S2042-1443(2009)1

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