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  • HTW Berlin  (5)
  • Akademie d. Wiss.  (1)
  • SB Calau
  • Wirtschaftswissenschaften  (6)
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  • 1
    UID:
    b3kat_BV048224572
    Umfang: 1 Online-Ressource (180 Seiten)
    ISBN: 9781484265192
    Anmerkung: Description based on publisher supplied metadata and other sources , Intro -- Contents -- About the Author -- Acknowledgments -- Preface -- How Can Strategic Mindset Help You Achieve Ecommerce Success? -- Goliath Strikes Back Road Map -- Part 1. Exploring Strategic Mindset by Industry -- Part 2. Implications for Leaders -- Part I: Exploring Strategic Mindset by Industry -- Chapter 1: Introduction -- Case Study: Target Stock Soars 91% As Outsider CEO Leads a Five-Year Customer Experience-Focused Transformation -- Introduction -- Case Scenario -- Case Analysis -- Strategic Mindset Research -- Chapter 2: Consumer Electronics -- Strategic Mindsets of Consumer Electronics Industry Winners and Losers -- Consumer Electronics Industry Startup and Incumbent Success and Failure Case Studies -- Success: Amazon Takes the Top Spot in Consumer Electronics Retailing -- Introduction -- Case Scenario -- Case Analysis -- Success: Stock Soars 330% As Outside CEO Creates Meaning for Best Buy Workers and Consumers -- Introduction -- Case Scenario -- Case Analysis -- Failure: Circuit City Files for Bankruptcy After Ignoring Industry Changes -- Introduction -- Case Scenario -- Case Analysis -- Consumer Electronics Industry Case Study Takeaways -- Do You Have the Strategic Mindset of a Consumer Electronics Industry Winner? -- Conclusion -- Chapter 3: Video Entertainment -- Strategic Mindsets of Video Entertainment Industry Winners and Losers -- Video Entertainment Industry Startup and Incumbent Success and Failure Case Studies -- Success: Netflix Twice Creates the Future of Video Entertainment -- Introduction -- Case Scenario -- Case Analysis -- Success: Hulu Helps Incumbents Hedge Their Bets As They Define Their Futures -- Introduction -- Case Scenario -- Case Analysis -- Failure: Blockbuster Goes Bankrupt As  Debt-Fueled Deal Doing Delays Its Response to Industry Changes -- Introduction -- Case Scenario -- Case Analysis , Video Entertainment Industry Case Study Takeaways -- Do You Have the Strategic Mindset of a Video Entertainment Industry Winner? -- Conclusion -- Chapter 4: Newspapers -- Strategic Mindsets of Newspaper Industry Winners and Losers -- Newspaper Industry Startup and Incumbent Success and Failure Case Studies -- Success: Google's Domination of Digital Advertising Eats the Newspaper Industry -- Introduction -- Case Scenario -- Case Analysis -- Success: The New York Times Creates 800 Million Digital Business -- Introduction -- Case Scenario -- Case Analysis -- Failure: The Denver Post Surrenders to Hedge Fund After Borrowing Too Much -- Introduction -- Case Scenario -- Case Analysis -- Newspaper Industry Case Study Takeaways -- Do You Have the Strategic Mindset of a Newspaper Industry Winner? -- Conclusion -- Chapter 5: Groceries -- Strategic Mindsets of Grocery Industry Winners and Losers -- Grocery Industry Startup and Incumbent Success and Failure Case Studies -- Success: Amazon Experiments, Innovates, and Acquires Its Way into Groceries -- Introduction -- Case Scenario -- Case Analysis -- Success: Walmart Builds a Huge Grocery Chain and Carefully Adds Delivery -- Introduction -- Case Scenario -- Case Analysis -- Failure: After 156 Years, A& -- P Goes Bankrupt for the Second and Final Time -- Introduction -- Case Scenario -- Case Analysis -- Grocery Industry Case Study Takeaways -- Do You Have the Strategic Mindset of a Grocery Industry Winner? -- Conclusion -- Chapter 6: Furniture -- Strategic Mindsets of Furniture Industry Winners and Losers -- Furniture Industry Startup and Incumbent Success and Failure Case Studies -- Success: IKEA Creates a World-Spanning Furniture Shopping Revolution -- Introduction -- Case Scenario -- Case Analysis -- Success: Wayfair Creates an Online Shopping Powerhouse and Struggles to Cash In -- Introduction , Case Scenario -- Case Analysis -- Failure: After 61 Years, Art Van Furniture Goes Belly Up -- Introduction -- Case Scenario -- Case Analysis -- Furniture Industry Case Study Takeaways -- Do You Have the Strategic Mindset of a Furniture Industry Winner? -- Conclusion -- Chapter 7: Logistics -- Strategic Mindsets of Logistics Industry Winners and Losers -- Logistics Industry Startup and Incumbent Success and Failure Case Studies -- Success: Amazon Builds Its Own World-Class Logistics Capability in 23 Years -- Introduction -- Case Scenario -- Case Analysis -- Success: XPO Acquires Its Way to 3PL Success -- Introduction -- Case Scenario -- Case Analysis -- Failure: Heavily Indebted YRC Struggles to Transcend Its Financial Woes -- Introduction -- Case Scenario -- Case Analysis -- Logistics Industry Case Study Takeaways -- Do You Have the Strategic Mindset of a Logistics Industry Winner? -- Conclusion -- Part II: Implications for Leaders -- Chapter 8: Leading Through Strategic Mindset -- Strategic Mindsets for Public and Pre-IPO Companies -- How a Change in Strategic Mindset Helps Goliath Strike Back -- A Two-Phased Approach to Leading Through Strategic Mindset -- Develop a Competitive Strategy to Close the Problem or Opportunity Gap -- Closing the Problem Gap -- Closing the Opportunity Gap -- Brainstorm Solutions -- Rank Solutions -- Define Recommendations -- Defend Recommendations -- Assess the Fit Between the CEO's Strategic Mindset and the Competitive Strategy -- Conclusion -- Appendix A: Notes -- Chapter 1: Introduction -- Chapter 2: Consumer Electronics -- Chapter 3: Video Entertainment -- Chapter 4: Newspapers -- Chapter 5: Groceries -- Chapter 6: Furniture -- Chapter 7: Logistics -- Chapter 8: Leading Through Strategic Mindset -- Index
    Weitere Ausg.: Erscheint auch als Druck-Ausgabe Cohan, Peter S. Goliath Strikes Back Berkeley, CA : Apress L. P.,c2020 ISBN 9781484265185
    Sprache: Englisch
    Fachgebiete: Wirtschaftswissenschaften
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    URL: Volltext  (URL des Erstveröffentlichers)
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  • 2
    UID:
    b3kat_BV000220685
    Umfang: 654 S. , zahlr. graph. Darst.
    ISBN: 0897662407 , 0897662415
    Serie: Annals of the New York Academy of Sciences 423
    Sprache: Englisch
    Fachgebiete: Wirtschaftswissenschaften
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    Schlagwort(e): Zeitwahrnehmung ; Zeit ; Physiologie ; Physiologie ; Zeitwahrnehmung ; Tiere ; Zeitwahrnehmung ; Aufsatzsammlung ; Konferenzschrift ; Konferenzschrift
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  • 3
    UID:
    b3kat_BV047144746
    Umfang: 260 Seiten , 24 cm
    Ausgabe: First edition
    ISBN: 9780525575689
    Inhalt: Innovation, Kritik, kritische Auseinandersetzung mit "Innovation" .. "or forty years, innovation has been the hottest buzzword in business. But what if the benefits of innovation have been exaggerated, and our obsession with the new has distracted us from the work that matters most? It's hard to avoid innovation these days. Nearly every product gets marketed as being disruptive, whether it's a new technology or a new toothbrush. But in this manifesto on the state of American work, historians of technology Lee Vinsel and Andrew Russell argue that our focus on shiny new things has made us poorer, less safe, and--ironically--less innovative. Drawing on years of original research and reporting, Russell and Vinsel show how our fixation on innovation has harmed every corner of the economy. Corporations have spent millions hiring chief innovation officers while their core businesses tanked.
    Inhalt: Computer science programs have focused on programming and development even though the overwhelming majority of jobs are in IT and maintenance. Suburban sprawl has saddled cities with expensive infrastructure and piles of deferred maintenance that they can't afford to fix. And sometimes, innovation even kills--like in 2018, when a Miami bridge hailed for its innovative design collapsed onto a highway and killed six people. Vinsel and Russell tell the at-times humorous, at-times alarming story of how we devalued the work that keeps our world going--and in so doing, wrecked our economy, left our public infrastructure derelict, and lined the pockets of consultants who combine the ego of Silicon Valley with the worst of Wall Street's greed. They offer a compelling plan for how we can shift our focus in resources away from the pursuit of growth at all costs, and back toward the people and technologies underpinning so much of modern life.
    Inhalt: For anyone concerned by the crumbling state of our roads, bridges, and airports, and the direction our economy is headed, The Innovation Delusion is a deeply necessary re-evaluation of a trend we can still disrupt"--
    Weitere Ausg.: Erscheint auch als Online-Ausgabe ISBN 9780525575696
    Sprache: Englisch
    Fachgebiete: Wirtschaftswissenschaften , Soziologie
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    Schlagwort(e): Forschung und Entwicklung ; Innovationsmanagement ; Technischer Fortschritt
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  • 4
    Buch
    Buch
    New York, NY : Penguin Books
    UID:
    b3kat_BV035565853
    Umfang: 342 S. , Kt. , 22 cm
    ISBN: 978-1-59420-157-8 , 978-0-14-311486-4
    Inhalt: From the Publisher: In this landmark work of investigative reporting, former Financial Times correspondent Alexandra Harney uncovers a story of immense significance to us all: how China's factory economy gains a competitive edge by selling out its workers, environment, and future. Harney's firsthand reporting brings us face-to-face with a world in which intense pricing pressure from Western companies combines with ubiquitous corruption and a lack of transparency to exact a staggering toll in human misery and environmental damage. This eye-opening expose offers, for the first time, an intimate look at the defining business story of our time
    Anmerkung: Originally published: 2008 , Includes bibliographical references (p. [319] - 325) and index
    Sprache: Englisch
    Fachgebiete: Wirtschaftswissenschaften
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    Schlagwort(e): China ; Wirtschaft ; China ; Verarbeitendes Gewerbe ; Lohnkosten ; Humankapital ; Internationale Wettbewerbsfähigkeit
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  • 5
    Buch
    Buch
    [Oakton, Virginia] : IdeaPress Publishing
    UID:
    b3kat_BV048984175
    Umfang: 226 Seiten , Illustrationen , 24 cm
    ISBN: 9781940858296
    Inhalt: "How The Top 100 Brands Build Loyalty In A Skeptical World: Today's consumers are in charge of the ads they see - and the brands they choose to let into their world. Their friends are generating hundreds of interesting and compelling posts a day and commanding their attention. For marketers who assume they can join the conversation, the question is not just how to get some of this attention. It's how to give it. Even though the game has changed, many brands still play by the old rules - assuming that consumers want to welcome their messaging. Yet other brands easily build authentic connectivity and lead consumers through the purchase funnel to loyalty. When Creative Agency Moosylvania's Owner, Norty Cohen, opened his own research facility six years ago, his team set out to answer the question, "How and Why Do Consumers Adopt Brands?" The author's team asked the write-in question, "Name Your Three Favorite Brands," a total of 5,000 times over a five-year period. Given the responses, the Moosylvania team probed into how and why they became their favorites. In this entertaining and informative journey, consumer responses match up to case studies, key findings and interviews with top brands. The study reveals a new approach - asserting that brand participation is the X factor to building loyalty. For five years, "The Top 100 Brands Report" has been featured in The New York Times, Forbes, Entrepreneur and Business Insider."--Amazon.com
    Anmerkung: Titelzusatz auf dem Umschlag: How the top 100 brands build loyalty in a skeptical world , Includes index , Participation is the X factor -- There's no such thing as a traditional consumer -- Emotion is the gateway to curiosity -- Originality only happens once -- Make me look good, make me feel good, keep me entertained -- Play for keeps -- There's no such thing as branded content -- Sharing is caring -- It's not your target market, it's your target's market
    Sprache: Englisch
    Fachgebiete: Wirtschaftswissenschaften
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  • 6
    Buch
    Buch
    [Vancouver, British Columbia] : Page Two Books
    UID:
    b3kat_BV048984262
    Umfang: 249 Seiten , Illustrationen , 23 cm
    ISBN: 9781989603925
    Inhalt: "In today's economy, marketers need a new strategy to earn trust, act with transparency, and help consumers and citizens make confident decisions. But undermining confidence is cynicism: it erodes trust in the media, government, public institutions, and consumer brands. To regain the trust of consumers and citizens, marketers talk about empathy and authenticity. But how do you get beyond those buzzwords? Give more control to your audience--and they'll put more trust in you. It might be a scary proposition, but trading control for confidence fuels a surprising range of high-performing organizations. Airbnb, Zoom, the FBI, TED, the United Kingdom Government Digital Service, The New York Times, America's Test Kitchen, local election commissions, and other organizations have all embraced strategies of content and design that transform their audiences into empowered decision-makers. Smart organizations teach their audiences to evaluate product options, engage in continuous self-education, and make more informed choices. Examining what works among these teams of all stripes and sizes, content strategy expert Margot Bloomstein casts a broad net to capture the experiences of copywriters, designers, creative directors, and CMOs--people who work to build trust through imagery, editorial style, storytelling, and retail design. In an actionable framework focused on voice, volume, and vulnerability, this book will teach you how to employ concrete tactics to help your brand regain trust, respect, and customer loyalty. Lead your organization and audience from cynicism toward something far more productive: hope."--
    Weitere Ausg.: Erscheint auch als Online-Ausgabe ISBN 978-1-989603-93-2
    Sprache: Englisch
    Fachgebiete: Wirtschaftswissenschaften
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