Format:
1 Online-Ressource (251 Seiten)
ISBN:
9783658317133
Series Statement:
Markt- und Unternehmensentwicklung Markets and Organisations Ser
Note:
Description based on publisher supplied metadata and other sources
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Intro -- Foreword -- Preface -- Overview of Contents -- Table of Contents -- List of Figures -- List of Tables -- List of Abbreviations -- Abstract -- I Introduction - Objective of this dissertation -- 1 Relevance of value propositions in service ecosystems -- 2 Research objectives -- 3 Background and research approach -- 3.1 The chosen research paradigm -- 3.2 A qualitative case study approach to research -- 3.3 Different research approaches within this dissertation -- 3.3.1 Background and research approach for Part III: -- 3.3.2 Background and research approach for Part IV: -- 3.3.3 Background and research approach for Part V: -- 4 Structure of this dissertation -- II Theoretical background - Value propositions and service ecosystems from a service-dominant logic perspective -- 1 Goal and structural approach -- 2 Service-dominant logic as a research lens -- 2.1 Value within goods-dominant logic -- 2.2 Service-dominant logic a new perspective on value exchange -- 2.3 Value creation from a service-dominant perspective -- 3 Understanding service ecosystems for innovation -- 3.1 Overview of the different ecosystem concepts -- 3.2 Ecosystem as a structure vs. ecosystem as affiliation -- 4 State of the art: Value propositions -- 4.1 Value propositions as dyadic promises to customers -- 4.2 Value propositions in service ecosystems -- 5 Implications and summary of Part II -- III Creating a foundation - The evolution of value propositions -- 1 Goal and structural approach -- 2 The development of value propositions as a concept -- 3 Method and data -- 3.1 A systematic literature review and text mining analysis -- 3.2 Structure of the review -- 3.3 Definition of review scope -- 3.4 Conceptualization of the topic -- 3.5 Searching the literature -- 3.6 Literature analysis and synthesis -- 3.7 Research agenda -- 4 Findings
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4.1 Value propositions - an overview of key themes and authors -- 4.2 Five types of value propositions -- 5 Discussion -- 5.1 Implications for management -- 5.2 Implications for future research -- 5.3 Summary -- IV Understanding the outside - Perceived value propositions of service ecosystems -- 1 Goal and structural approach -- 2 Perceived value propositions in service ecosystems -- 2.1 The importance of value propositions -- 2.2 Understanding the perception of value propositions -- 3 Theoretical background -- 3.1 Perception of value and value propositions -- 3.2 Value proposition assessment -- 4 Method and data -- 4.1 Case design and selection -- 4.2 Data collection -- 4.3 Data analysis -- 5 Findings -- 5.1 Perception of value propositions in different stages -- 5.2 Four value proposition stages -- 6 Discussion -- 6.1 Implications for management -- 6.2 Implications for future research -- 6.3 Summary -- V Understanding the inside - Orchestrating service ecosystems through value propositions -- 1 Goal and structural approach -- 2 Aligning value propositions in service ecosystems -- 3 Theoretical background -- 3.1 Value propositions as an alignment tool -- 3.2 Service ecosystem orchestration through value propositions alignment -- 4 Method and data -- 4.1 Case design and selection -- 4.2 Data collection -- 4.3 Data analysis -- 5 Findings -- 5.1 Practices for value proposition alignment -- 5.2 Value propositions shared in service ecosystems -- 6 Discussion -- 6.1 Implications for management -- 6.2 Implications for future research -- 6.3 Summary -- VI Orchestrating service ecosystems - Towards a management framework for service ecosystems -- 1 Goal and structural approach -- 2 Orchestrating service ecosystems, a workshop guideline -- VII Discussion - Shaping the understanding of value propositions in service ecosystems -- 1 Goal and structural approach
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2 Summary of findings -- 2.1 Providing a basis for this dissertation -- 2.2 Creating a foundation of the value proposition concept -- 2.3 Understanding the outside -- 2.4 Understanding the inside -- 3 Implications -- 3.1 Implications for management -- 3.2 Limitations and implications for future research -- 3.2.1 Orchestration of service ecosystems in theory -- 3.2.2 Diversity of value proposition understanding -- 3.2.3 Perception of value propositions in service ecosystems -- 3.2.4 Limitations -- 4 Conclusion -- 5 Final considerations -- References -- Annexes -- Annex A: Related publications -- Annex B: Considered publications for the literature review -- Annex C: Concept map from Leximancer -- Annex D: Overview of tools for service ecosystem development -- Annex E: Overview of the "Ecosystem Mapper" functionalities
Additional Edition:
Erscheint auch als Druck-Ausgabe Boha, Julian Managing Value Propositions in Service Ecosystems Wiesbaden : Springer Fachmedien Wiesbaden GmbH,c2020 ISBN 9783658317126
Language:
English
Subjects:
Economics
Keywords:
Unternehmenskooperation
;
Kundenprofil
;
Kundenorientierung
;
Wertschöpfung
;
Dienstleistung
;
Innovation
;
Hochschulschrift
;
Hochschulschrift
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