Kooperativer Bibliotheksverbund

UID:

Umfang: xix,185 Seiten.

ISBN: 978-1-138-84116-1

Serie: Routledge new directions in public relations and communication research

Weitere Ausg.: Erscheint auch als Online-Ausgabe ISBN 978-1-315-73241-1

Sprache: Englisch

Fachgebiete: Wirtschaftswissenschaften , Allgemeines

Schlagwort(e): Kommunikation ; Social Media ; Demokratie ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028246755&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028246755&sequence=000002&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028246755&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028246755&sequence=000002&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA

UID:

Umfang: 1 Online-Ressource (264 pages)

Ausgabe: 1st ed

ISBN: 9798216170778

Serie: Contemporary World Issues

Inhalt: This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophisticated and ever-present, whether it takes the form of algorithms governing your social media feed, television commercials, paid influencers, or stadiums branded with the names of corporate sponsors/owners. This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising in all its forms, as well as the multitude of connected issues-data collection, privacy, consumerism, technology, and others-regarding advertising and its role as both a shaper and reflector of American culture. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. In addition, the book is supplemented with carefully curated primary sources, personal essays, a glossary of advertising terms, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture

Anmerkung: Preface 1: Background and History Introduction Advertising in Colonial America The Rise of Newspapers and Print Advertising The Emergence of Broadcast Advertising: Radio and Television The "Creative Revolution" of the 1960s Digital Advertising: Internet and Mobile Advertising in the 21st Century Conclusion References 2: Problems, Controversies, and Solutions Introduction Societal Problems and Issues - Funhouse Mirror or Window: How Advertising Informs Audience Views on the World - Advertising to Children - Selling "Vice" - Sex, Nudity, and Advertising Race, Racism, and Representation in Advertising Structural and Environmental Issues Legal and Ethical Issues Proposed Solutions - Regulations and Regulatory Bodies - Consumer Impact - Issue Advocacy - Diversity in Advertising Agencies Conclusion References 3: Perspectives Introduction Mentorship in Advertising Odun Ishola Who Cares about Advertising? Mark Szczepanik Creativity in Advertising. What Is It and Who Needs It? Michael Devlin The Power of Influencers Andy Lovrak Concert Advertising Trends for 2023 and Beyond Evan Bailey Balancing the Power Struggle between Data Privacy and Data Regulation Beth Egan The Importance of Multilingualism Carlos Mojica Depictions of Internationals in Media and Advertising: Shaping Mindsets and Influencing Behaviors Navjot Grewal 4: Profiles Introduction The Nineteenth Century: Legitimizing and Professionalizing Advertising in America - P.T. Barnum (1810-1891) - James (J.) Walter Thompson (1847-1928) - Francis Wayland Ayer (1848-1923) - Claude C. Hopkins (1866-1932) - Madam C.J. Walker (1867-1919) - Helen Lansdowne Resor (1886-1964) - Leo Burnett (1891-1971) The Twentieth Century: A New Age in American Advertising - David Ogilvy (1911-1999) - Howard Luck Gossage (1917-1969) - Phyllis Robinson (1921-2010) - Mary Wells Lawrence (1928- ) - Tom Burrell (1939- ) The Twenty-First Century: Embracing Diversity and Digital - Linda Kaplan Thaler (c. 1951- ) - Louis Carr (1956- ) - Luis Miguel Messianu (c. 1958- ) - Antonio Lucio (c. 1960- ) - Bernice Chao (c. 1985- ) Industry Organizations - Ad Council - American Advertising Federation (AAF) - American Association of Advertising Agencies (4A's) References 5: Data and Documents Introduction Data Understanding the Industry § Figure 5.1 Advertising Expenditures § Table 5.1 U.S. Biggest Advertisers § Figure 5.2 Social Media Usage by Platform § Figure 5.3 Facebook Usage § Figure 5.4 TikTok Usage Industry Trends § Figure 5.5 FTC Influencers § Figure 5.6 Digital Trends/Focus on Sustainability § Figure 5.7 Facebook Privacy Documents - Document 5.1: Testimony from Frances Haugen, Facebook Whistleblower (October 4, 2021) - Document 5.2: Senator Blumenthal's Opening Statement (December 9, 2021) - Document 5.3: Instagram Response by Adam Mosseri (December 9, 2021) - Document 5.4: Policy Implications (Eckles Testimony, December 9, 2021) - Document 5.5: Testimony from Jessica J. Gonzalez, co-CEO of Free Press Action (December 9, 2021) - Document 5.6: Central Hudson Test (Supreme Court Decision) References 6: Resources Introduction Advertising History Creative Strategy, Tactics, and Execution Business and Strategy Brand Building Understanding Consumers Diversity in Advertising Traditional Media Digital, Social, and Mobile Media Ethics in Advertising Critiques and Culture Industry Insights Research, Databases, Archives, and Tools 7: Chronology Glossary Index About the Author Index , Barrierefreier Inhalt: Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily

Sprache: Englisch

DOI: 10.5040/9798216170778

URL: lizenzpflichtig

UID:

Umfang: 1 electronic resource ([19], viii pages ; pp. [1706]-2330) , illustrations

ISBN: 8293298006 , 8293298049 , 8293298057 , 9788293298007 , 9788293298045 , 9788293298052

Inhalt: "The 2nd international conference for design education researchers in Oslo May 14- 17, 2013 on the theme of 'Design learning for tomorrow - Design education from Kindergarten to PhD' received an overwhelming response. This is gratifying for us, the organisers, as we see design in a broad interdisciplinary perspective in support for a better tomorrow. For years we have promoted the idea that sustainable design solutions should include more than 'professional' designers; they should also include a general public as 'conscious' consumers and decision makers with responsibility for quality and longevity, as opposed to a 'throw-away' society. This is also the reason why we as the conference hosts have chosen to focus on design education from Kindergarten to PhD. This perspective was put forward as a contrast to most design education conferences where there is either a focus on design education for professionals or general education for children and non-designers. In the call the conference papers we have argued for a longitudinal perspective on design education where the education of professional designers is seen in relation to general education of a people. This is becoming increasingly relevant as more and more decisions are being made on the basis of visual representation. With this conference we have the ambition to see education at many different levels in securing a sustainable future for the design of everyday life solutions. For that we need qualified and reflective decision makers with a consciousness for quality of design and solutions."

Anmerkung: CONFERENCE NOTE: Vol. 4 of the proceedings of the 2nd International Conference for Design Education Researchers, 14-17 May 2013, Oslo, Norway, organized by DRS Design Research Society, CUMULUS the International Association of Universities and Colleges of Art, Design and Media (Aalto, Finland), Oslo and Akershus University College of Applied Sciences, Faculty of Technology, Art and Design , INTRODUCTIONS : Design learning for tomorrow : design education from kindergarten to PhD / Liv Merete NIELSEN -- Design Pedagogy Special Interest Group of DRS / Michael TOVEY -- About the Design Research Society / Christian GUELLERIN -- CHALLENGES IN DESIGN EDUCATION METHODS : Design puzzles as a learning platform for morphology design research / Pedro REISSIG and Cristhian CASTRO ARENAS -- Teaching and evaluation strategies for drawing in design education : the use of drawing schemata as a tool for the in-class development of drawing for design / Nora Karina AGUILAR and Jose Luis HERNANDEZ AZPEITIA -- Design school : design education in the age of digital capital / Paul A. RODGERS and Craig BREMNER -- Design schools as incubators of social entrepreneurship / Daniela SELLONI -- Systems oriented design : the emergence and development of a designerly approach to address complexity / Birger SEVALDSON -- "Not two weeks in a place tidying-up the paper drawer" : an employability agenda case study / Ian James SHARMAN and Zoe PATTERSON -- Liminal moments : designing, thinking and learning / Manuela TABOADA and Gretchen COOMBS -- Form, fit and flair : considering the design doctorate / Laurene VAUGHAN and Andrew MORRISON -- Design and business double education : cross-country comparison / Fabiane WOLFF, Brigitte BORJA DE MOZOTA , Andrea CAPRA, Daniela SZABLUK and Julia Stephanou NASCIMENTO -- Teaching new product development to design led innovation / Cara WRIGLEY and Sam BUCOLO -- Constructing design knowledge built up on the kindergarten education / Meryem YALCIN -- DESIGN EDUCATION FOR NON-DESIGNERS : Connecting for Impact : multidisciplinary approaches to innovation in small to medium sized enterprises (SMEs) / Mark BAILEY , Neil SMITH and Mersha AFTAB -- I "like" design : participatory web sites and design lessons for the masses / Mary Anne BEECHER -- Student goes on a journey; stranger rides into to the classroom : narratives and the instructor in the design studio / Elizabeth BOLING, Martin A. SIEGEL, Kennon M. SMITH and Patrick PARRISH -- Designing a creativity training plan for companies / Marita CANINA, Elisabetta COCCIONI, Laura ANSELMI and Stefania PALMIERI -- HCID : Who is an interaction designer? / Alma Leora CULÉN, Joshi Govind SUHAS and Atif ABDELHAKEEM -- Technology and design as part of a public school from 1st to 10th grade / Liv Klakegg DAHLIN, Liv Oddrun VOLL and Anne-Gunn SVORKMO -- Learning from co-designing / Hua DONG and Shu YUAN -- Design minds : an online design education platform for non-designers to enact cultural change / Christian DUELL, Natalie WRIGHT and Joanna ROXBURGH -- Hooked on peers' drawings : learning through the visual wildfire / Nina Scott FRISCH -- What is industrial design? providing a guide for university applicants / Michael GOATMANand Louise MOODY -- Sketching design thinking : representations of design in education and practice / Colin M. GRAY and Martin A. SIEGEL -- Teaching 'design thinking' in the context of innovation management-from process to a dialogue about principles / Monika HESTAD and Jamie BRASSETT -- Practically creative : the role of design thinking as an improved paradigm for 21st century art education / Delane INGALLS VANADA -- The imaginative approach : characteristics of craft artisans' and design trainers' in-depth cognitive levels during a design training program / Deny W. JUNAIDY and Yukari NAGAI -- Visualising ideas : a camera is not enough / Liv Merete NIELSEN -- Digital design and creativity : a reflection on curriculum change in landscape architecture education / Heike RAHMANN and Jillian WALLISS -- OutReach initiative for education of future industrial designers / Claudia B. REBOLA and Kevin SHANKWILER -- Learning by watching : what we can learn from the Inuit's design learning / Janne Beate REITAN -- Introducing high school students to design and creative thinking in a teaching lab environment / Gretchen Caldwell RINNERT and Jillian COOREY -- Rock paper scissors : reflective practices for design process in the landscape architecture novice / Jennifer SEEVINCK and Thomas LENIGAS -- Building the narrative cloud : reflection and distributed cognition in a design studio classroom / Omar SOSA TZEC, Jordan E. BECK and Martin A. SIEGEL -- Educating process of design to learn urban park design for non-landscape architecture students / Rahman TAFAHOMI, Seyed Moslem Seyed ALHOSSEINI, Farshad NOORIAN Hasanuddin LAMIT and Haidar HABIBIE -- K-12 design education, creativity, and the corporate world / Robin VANDE ZANDE -- Human-centered design in primary schools : a method to develop empathy with and knowledge of the needs of elderly / Fenne VAN DOORN and Remke KLAPWIJK -- A methodological approach to modelling design led innovation across secondary education : an Australian case study / Natalie WRIGHT, Cara WRIGLEY and Sam BUCOLO -- The creative citizen : understanding the value of design education programs in the knowledge economy / Natalie WRIGHT, Rebekah DAVIS and Sam BUCOLO. -- E-LEARNING : From long-distance to no distance : performance-based long-distance education in art and design / Bo GAO -- Supporting art and design student transition into higher education / Julie HASLAM and W. Rod CULLEN -- Feel the fear : learning graphic design in affective places and online spaces / Anitra NOTTINGHAM -- Developing interactive learning environments to promote scaffolding and reflection : a look at the digital process book for design studio education and comparisons to K12 science education applications / Lori BRUNNER STONE, Abigail LUNDQUIST and Stefan GANCHEV -- E-learning as a balanced way of teaching museums and exhibitions to provide both theoretical and practical education / Dina ZAKI -- Index of authors

Sprache: Englisch

Schlagwort(e): Conference papers and proceedings

URL: FULL

UID:

ISBN: 9781440801235

Anmerkung: Includes index , Volume 1. The Good

Weitere Ausg.: ISBN 9781440801242

Sprache: Englisch

Schlagwort(e): Informationsgesellschaft ; Social Media ; Aufsatzsammlung

UID:

Umfang: 1 online resource

ISBN: 9780429833816 , 0429833814 , 0429833806 , 9780429833793 , 0429833792 , 9780429450471 , 0429450478 , 9780429833809

Serie: Routledge art history and visual studies companions

Inhalt: 〈P〉〈STRONG〉PART I: 〈/STRONG〉〈STRONG〉Introduction〈/STRONG〉〈/P〉〈P〉1. Expanding Our Collective Imagination Through Public Art and Social Practice〈/P〉〈P〉〈EM〉Cameron Cartiere and Leon Tan〈/EM〉〈/P〉〈P〉〈STRONG〉PART II: 〈/STRONG〉〈STRONG〉Activation〈/STRONG〉〈/P〉〈P〉2. Towards a Public of 'the Otherwise'〈/P〉〈P〉〈EM〉Meenakshi Thirukode〈/EM〉〈/P〉〈P〉3. Japan's Rural Art Festivals: The Echigo-Tsumari Paradigm〈/P〉〈P〉〈EM〉Justin Jesty〈/EM〉〈/P〉〈P〉4. Shaking the Snow Globe and Changing the City〈/P〉〈P〉〈EM〉Melissa Laing〈/EM〉〈/P〉〈P〉5. Political Art and Metaphoric Exchange〈/P〉〈P〉〈EM〉Steven Cottingham〈/EM〉〈/P〉〈P〉6. Gardens and Grains: Design Activations in the Public Realm〈/P〉〈P〉〈EM〉Gretchen Coombs〈/EM〉〈/P〉〈P〉7. ACT: Activating City Transience〈/P〉〈P〉〈EM〉Maggie McCormick〈/EM〉〈/P〉〈P〉〈STRONG〉PART III: 〈/STRONG〉〈STRONG〉Social Justice〈/STRONG〉〈/P〉〈P〉8. Art as Protest: The Forced Eviction of the Shijhou and Sa'owac Urban Indigenous Tribes in Taiwan〈/P〉〈P〉〈EM〉Lu Pei-Yi〈/EM〉〈/P〉〈P〉9. Participation Problematises: Together in Violence〈/P〉〈P〉〈EM〉Anthony Schrag〈/EM〉〈/P〉〈P〉10. As If: An Embodied Account〈/P〉〈P〉〈EM〉Beatrice Catanzaro〈/EM〉〈/P〉〈P〉11. Quiet Gestures, Gift Exchange, and Public Formations: The Work of D.A.N.C.E. Art Club and Public Share〈/P〉〈P〉〈EM〉Lana Lopesi〈/EM〉〈/P〉〈P〉12. Surviving Institutionalised Care: Accessibility as Social Practice〈/P〉〈P〉〈EM〉Carmen Papalia〈/EM〉〈/P〉〈P〉〈STRONG〉PART IV: 〈/STRONG〉〈STRONG〉Memory and Identity〈/STRONG〉〈/P〉〈P〉13. Suspended Memory: Ebbs and Flows in Attempts at Memorialising in Post-Apartheid South Africa〈/P〉〈P〉〈EM〉Jay Pather〈/EM〉〈/P〉〈P〉14. The Double Act of Flower Time〈/P〉〈P〉〈EM〉Raqs Media Collective〈/EM〉〈/P〉〈P〉15. (In)famous: Contemporary Lessons from History's Heroes〈/P〉〈P〉〈EM〉Jennifer Wingate〈/EM〉〈/P〉〈P〉16. Public Art, Cultural Identity, and the River of Oblivion〈/P〉〈P〉〈EM〉José Quaresma〈/EM〉〈/P〉〈P〉17. Luanda's Emotional Geography〈/P〉〈P〉〈EM〉Fabio Vanin〈/EM〉〈/P〉〈P〉18. The Imaginary Institution of Place: Notes on Art-led Place-Making as Aesthetic, Social, and Temporal Engineering〈/P〉〈P〉〈EM〉Giusy Checola〈/EM〉〈/P〉〈P〉19. The Battle of Public Sculptures: On Three Sculptures in Hong Kong〈/P〉〈P〉〈EM〉Oscar Ho Hing-Kay〈/EM〉〈/P〉〈P〉20. Public Art, Gentrification, and the Preservation of Black and BrownUrban Identity: The Case of Little Haiti, Miami -- an Interview with Muralist Serge Toussaint〈/P〉〈P〉〈EM〉Martin Zebracki〈/EM〉〈/P〉〈P〉〈STRONG〉PART V: 〈/STRONG〉〈STRONG〉Ecology〈/P〉〈/STRONG〉〈P〉21. Digging in the World: Art and Emergent Forms for Living〈/P〉〈P〉〈EM〉Susanne Cockrell〈/EM〉〈/P〉〈P〉22. Landscape, Eco-Arts Practice, and Digital Technology in the Public Art Realm〈/P〉〈P〉〈EM〉Laura Lee Coles〈/EM〉〈/P〉〈P〉23. Changing Space〈/P〉〈P〉〈EM〉Lesia Prokopenko〈/EM〉〈/P〉〈P〉24. Ensemble Practices〈/P〉〈P〉〈EM〉Iain Biggs〈/EM〉〈/P〉〈P〉25. Public Art Visions and Possibilities: From the View of a Practising Artist〈/P〉〈P〉〈EM〉Betsy Damon〈/EM〉〈/P〉〈P〉26. A Compass Rose for the Anthropocene: New Maps for Old -- the Art of Transforming Cultures for Sustainable Futures〈/P〉〈P〉〈EM〉Beth Carruthers〈/EM〉〈/P〉〈P〉27. In the Time of Art with Policy: The Practice of Helen Mayer Harrison and Newton Harrison Alongside Global Environmental Policy Since the 1970s〈/P〉〈P〉〈EM〉Chris Fremantle, Anne Douglas, and Dave Pritchard〈/EM〉〈/P〉〈P〉28. The Harrisons' Practice in the Context of Global Environmental Policy and Politics from the 1960s to 2019: A Timeline〈/P〉〈P〉〈EM〉Chris Fremantle, Anne Douglas, and Dave Pritchard〈/EM〉〈/P〉〈P〉〈STRONG〉PART VI: 〈/STRONG〉〈STRONG〉Mapping Social Change〈/STRONG〉〈/P〉〈P〉29. Mapping Art in the Public Realm 2008-2018〈/P〉〈P〉〈EM〉Cameron Cartiere, Leon Tan, and Elisha Masemann (map design, Geo〈/EM〉〈EM〉ff Campbell)〈/P〉〈/EM〉

Weitere Ausg.: ISBN 1138325309

Weitere Ausg.: ISBN 9781138325302

Weitere Ausg.: Erscheint auch als Druck-Ausgabe ISBN 1138325309

Sprache: Englisch

DOI: 10.4324/9780429450471

URL: lizenzpflichtig