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  • Berlin  (4)
  • Coombs, W. Timothy  (3)
  • Crowther, David
  • Jin, Yan
  • 1
    UID:
    b3kat_BV048846288
    Umfang: 1 Online-Ressource (xvi, 272 Seiten) , ill
    ISBN: 9781784415815
    Serie: Developments in corporate governance and responsibility v. 7
    Inhalt: Over the past half century, corporate social responsibility has become an important concept in management, marketing and communication literature. In the past twenty years a visible shift has been made into what was written about CSR: a move away from the financial benefits derived from such activities towards reputational impact, stakeholder relationships and communication with a wide range of audiences being note. With social and digital media reshaping the way in which business is conducted, and with the number of companies embracing the new social medium for their marketing and communication programmers, this book re-examines CSR practices from a digital perspective. In doing so, it revisits some of the theoretical discussions about CSR while inquiring whether and how CSR can be applied online. This book examines key conceptual insights about corporate social responsibility and digital and social media, and explores best practices for online CSR. In this way, the volume explores the impact and influence of the new â〉〉socialâ on responsibility and its feasibility, measurability and success in a boundary-less world
    Anmerkung: Includes index , Introduction to corporate social responsibility in the digital age -- Schrodinger's cat in Facebook : a Lacanian perspective / David Crowther, Shahla Seifi -- The rhetorical citizenship of corporations in the digital age / Elisabeth Hoff-Clausen, Øyvind Ihlen -- Dear brands of the world : CSR and the social media / Massimiliano Di Bitetto, Salvatore Pettineo, Paolo D'Anselmi -- Classifying social causes derived from the communication of CSR initiatives online : a theoretical and practical approach / Mihai Ioan Rosca, Andrei Claudiu Sarau, Andreea-Angela Vontea -- How activists shape CSR : insights from internet contagion and contingency theories / W. Timothy Coombs, Sherry J. Holladay -- CSR and new battle lines in online PR war : a case study of the energy sector and its discontents / David McQueen -- Two minute drill : video games and social media to advance CSR / W. Timothy Coombs, Sherry J. Holladay -- Communicating CSR on social media : the case of Pfizer's social media communications in Europe / Ana Adi, Georgiana Grigore -- Using social media for CSR Communication and engaging stakeholders / Imran Ali, Ana Jiménez-Zarco, Marta Bicho -- A synoptic research overview of CSR amongst Romanian managers / Dumitru Bortun -- CSR and social media : could online repositories become regulatory tools for CSR related activities reporting? / Camelia Crisan, Alexandra Zbuchea -- Digital reflections of pharmaceutical companies and their CSR communication strategies / Georgiana Grigore, Ana Adi, Anastasios Theofilou -- CSR Online and in real terms : a critical analysis of controversial sectors in Hungary / György Pataki, Richárd Szántó, Réka Matolay
    Sprache: Englisch
    URL: Volltext  (URL des Erstveröffentlichers)
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 2
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 3
    UID:
    gbv_1697992226
    Umfang: 1 online resource (xix, 185 pages)
    ISBN: 9781315732411 , 9781317554899 , 9781317554905
    Serie: Routledge new directions in public relations and communication research
    Inhalt: pt. 1. New media and strategic communication -- pt. 2. Modern democracy.
    Weitere Ausg.: ISBN 9781138841161
    Weitere Ausg.: ISBN 9781138497412
    Weitere Ausg.: Erscheint auch als Druck-Ausgabe ISBN 9781138841161
    Sprache: Englisch
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 4
    Buch
    Buch
    Thousand Oaks, California :SAGE Publications, Inc,
    UID:
    almafu_BV048357575
    Umfang: xv, 287 Seiten : , Illustrationen ; , 24 cm.
    Ausgabe: Sixth edition
    ISBN: 9781071816646
    Inhalt: "Crises occur every day: a viral outbreak threatens public health, a corporation lays off thousands of workers, an oil spill threatens an ecosystem. Such crisis can be devastating, resulting in tragic and sometimes fatal outcomes for individuals, organizations, the organizations' stakeholders, and even entire industries. Author W. Timothy Coombs explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. Ongoing Crisis Communication: Planning, Managing, and Responding, Sixth Edition provides an integrated approach to crisis communication that spans various disciplines as well as the entire crisis management process. Drawing on firsthand experience in crisis management, author W. Timothy Coombs uses a three-staged approach to crisis management - pre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The book includes new coverage of social media, social networking sites, and terrorist threats and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research"--
    Anmerkung: Revised edition of the author's Ongoing crisis communication, [2019] , A need for more case management knowledge -- Risk as the foundation for crisis management and crisis communication -- The crisis mitigation process: building crisis-resistant and resilient organizations -- Crisis preparing: part I -- Crisis preparing: part II -- Recognizing crises -- Crisis responding -- Postcrisis concerns and epilogue
    Weitere Ausg.: Erscheint auch als Online-Ausgabe, Adobe PDF ISBN 9781071816615
    Weitere Ausg.: Erscheint auch als Online-Ausgabe, EPUB ISBN 9781071816639
    Weitere Ausg.: Erscheint auch als Online-Ausgabe, EPUB ISBN 9781071816622
    Früher: Vorangegangen ist
    Sprache: Englisch
    Fachgebiete: Wirtschaftswissenschaften
    RVK:
    RVK:
    RVK:
    Schlagwort(e): Krisenmanagement ; Krise ; Kommunikation ; Unternehmen ; Krisenmanagement ; Kommunikation ; Krisenmanagement ; Öffentlichkeitsarbeit
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
    BibTip Andere fanden auch interessant ...
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