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  • Berlin  (5)
  • Falkheimer, Jesper  (2)
  • Jin, Yan  (2)
  • Crowther, David  (1)
  • 1
    UID:
    b3kat_BV048846288
    Format: 1 Online-Ressource (xvi, 272 Seiten) , ill
    ISBN: 9781784415815
    Series Statement: Developments in corporate governance and responsibility v. 7
    Content: Over the past half century, corporate social responsibility has become an important concept in management, marketing and communication literature. In the past twenty years a visible shift has been made into what was written about CSR: a move away from the financial benefits derived from such activities towards reputational impact, stakeholder relationships and communication with a wide range of audiences being note. With social and digital media reshaping the way in which business is conducted, and with the number of companies embracing the new social medium for their marketing and communication programmers, this book re-examines CSR practices from a digital perspective. In doing so, it revisits some of the theoretical discussions about CSR while inquiring whether and how CSR can be applied online. This book examines key conceptual insights about corporate social responsibility and digital and social media, and explores best practices for online CSR. In this way, the volume explores the impact and influence of the new â〉〉socialâ on responsibility and its feasibility, measurability and success in a boundary-less world
    Note: Includes index , Introduction to corporate social responsibility in the digital age -- Schrodinger's cat in Facebook : a Lacanian perspective / David Crowther, Shahla Seifi -- The rhetorical citizenship of corporations in the digital age / Elisabeth Hoff-Clausen, Øyvind Ihlen -- Dear brands of the world : CSR and the social media / Massimiliano Di Bitetto, Salvatore Pettineo, Paolo D'Anselmi -- Classifying social causes derived from the communication of CSR initiatives online : a theoretical and practical approach / Mihai Ioan Rosca, Andrei Claudiu Sarau, Andreea-Angela Vontea -- How activists shape CSR : insights from internet contagion and contingency theories / W. Timothy Coombs, Sherry J. Holladay -- CSR and new battle lines in online PR war : a case study of the energy sector and its discontents / David McQueen -- Two minute drill : video games and social media to advance CSR / W. Timothy Coombs, Sherry J. Holladay -- Communicating CSR on social media : the case of Pfizer's social media communications in Europe / Ana Adi, Georgiana Grigore -- Using social media for CSR Communication and engaging stakeholders / Imran Ali, Ana Jiménez-Zarco, Marta Bicho -- A synoptic research overview of CSR amongst Romanian managers / Dumitru Bortun -- CSR and social media : could online repositories become regulatory tools for CSR related activities reporting? / Camelia Crisan, Alexandra Zbuchea -- Digital reflections of pharmaceutical companies and their CSR communication strategies / Georgiana Grigore, Ana Adi, Anastasios Theofilou -- CSR Online and in real terms : a critical analysis of controversial sectors in Hungary / György Pataki, Richárd Szántó, Réka Matolay
    Language: English
    URL: Volltext  (URL des Erstveröffentlichers)
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  • 2
    UID:
    b3kat_BV042817403
    Format: xix,185 Seiten
    ISBN: 9781138841161
    Series Statement: Routledge new directions in public relations and communication research
    Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-1-315-73241-1
    Language: English
    Subjects: Economics , General works
    RVK:
    RVK:
    Keywords: Kommunikation ; Social Media ; Demokratie ; Aufsatzsammlung
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  • 3
    UID:
    gbv_1617838403
    Format: XIX, 185 Seiten
    ISBN: 9781138841161
    Series Statement: Routledge new directions in public relations and communication research
    Note: Includes bibliographical references and index , AcknowledgmentPreface ; Meet the digital naturals , New media & strategic communication ; The role of communication professionals in the digital age : old paradoxes, new distinctions? , Exploring the language of social media in the discourse of public relations , Rotation curation on instagram: how digital naturals participate in city imaging , Social intranets and internal communication : dreaming of democracy in organizations , Digital naturals and crisis communication: significant shifts of focus , Modern democracy ; The dream of enlightenment within digital reach? concepts of democracy , What do digital naturals demand from democracy? , Social media and parliamentary infighting : digital naturals in the swedish riksdag? , "Swarming" for democracy : karl-theodor guttenberg¿s plagiarism case, the court of public opinion and the parliament of things , Deliberation and adjudication as democratic practice in post-fact ; Society , The gamification of democracy: computer games as strategic communication tools and cultivating forces , Digital media and new terrorism , Conclusion ; Bibliography ; Index.
    Additional Edition: ISBN 9781315732411
    Language: English
    Subjects: General works
    RVK:
    Keywords: Kommunikation ; Social Media ; Demokratie ; Social Media ; Öffentlichkeitsarbeit ; Demokratie ; Aufsatzsammlung
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  • 4
    Online Resource
    Online Resource
    New York, NY : Routledge
    UID:
    gbv_1799853624
    Format: 1 Online-Ressource (xxv, 406 Seiten)
    Edition: Second edition
    ISBN: 9781003043409 , 1003043402
    Content: Section I. Overview of social media research in crisis communication : The status of social-mediated crisis communication (SMCC) research: an analysis of published articles in 2002-2014 / Yang Cheng and Glen Cameron -- Revising situational crisis communication theory: the influences of social media on crisis communication theory and practice / W. Timothy Coombs -- Section II. Current issues of social media and crisis communication : Communicating strategic change: the continuum of reputation, issues management, and crisis management is built on a positive corporate culture / Michael B. Goodman -- Handling crises in social media: from stakeholder crisis awareness and sense making to organizational crisis preparedness / Chiara Valentini, Stefania Romenti, and Dean Kruckeberg -- Ethical engagement at a time of crisis in the social era / Chun-Ju Flora Hung-Baesecke and Shannon A. Bowen -- Section III. Foundations and frameworks : Section IIIa. Organizational approaches and considerations : The role of public relations leadership in effective social media and crisis communication management / Juan Meng and Bruce K. Berger -- The corporate social media spokesperson: Who should speak on behalf of the organization in times of crises? / Ratna Damayanti, Stacey Rodrigues, Samuel Chua, and Augustine Pang -- Examining public responses to social media crisis communication strategies in the United States and China / Zifei Fay Chen and Bryan H. Reber -- Section III-B. Audience-oriented approaches and considerations : Toward more audience-oriented approaches to crisis communication and social media research / Julia Daisy Fraustino and Brooke Fisher Liu -- Social media, Hashtag hijacking, and the evolution of an activist group strategy / Nathan Gilkerson and Kati Tusinski Berg -- Section III-C. Characteristics and types of social media : Social media's value in a crisis: channel effect or stealing thunder? / W. Timothy Coombs, An-Sofie Claeys, and Sherry Holladay -- The world's all atwitter: image repair discourse on social media / Mark Glantz and William L. Benoit -- Augmented reality, wearable technology, and gamification: mobile media and crisis communication emerging specializations / Karen Freberg and Michael J. Palenchar -- Section IV. Areas of application : Section IV-A. Corporate : Using Twitter for crisis communication: a content analysis of Fortune 500 companies / Michael North, Cong Li, Jiangmeng Liu, and Yi Grace Ji -- A study of Malaysia Airlines' missing flight crisis: news frames, crisis emotions, negative behavioral intentions, corporate reputation, and country image / Jueman (Mandy) Zhang, Yi Wang, Yue Wu, Xiuli Wang, and Ross Buck -- Section IV-B. Nonprofit : Nonprofit organizations' use of social media in crisis communication / Melony Shemberger -- World Vision's lack of vision: a case study of the 2014 gay hiring crisis / Nance McCown -- Section IV-C. Health : When a pandemic strikes: toward the social media pandemic communication model / Rachael Song-Qi Lim, Elizabeth Yingzhi Tan, Eric Wei Lim, Norshima Bte Abdul Aziz and Augustine Pang -- Health misinformation via social media: the case of vaccine safety on Pinterest / Jeanine Guidry and Marcus Messner -- Section IV-D. Disaster : Social media use during disasters: a research synthesis and road map / Julia Daisy Fraustino, Brooke Fisher Liu, and Yan Jin -- Natural disasters, Twitter, and stakeholder communication: what we know and directions for future inquiry / Kenneth A. Lachlan, Patric Spence, and Xialing Lin -- Visualizing response and recovery: the impact of social media-based images in a crisis / Melissa Janoske -- Section IV-E. Political : Exploring crisis management via Twitter in the age of political transparency / Lisa Gandy and Elina Erzikova -- From Bashtags to Geobombing: modern-day digital guerrilla tactics / Patricia Swann -- Section IV-F Sports : Sports, culture, and financial crisis: a cross-cultural comparison of the social media responses of struggling sports associations in the United States and the United Kingdom / Audra Diers-Lawson and Stephen M. Croucher -- The role of influencers: an analysis of social media discussion across platforms through a sustained crisis / Tina McCorkindale and Marcia W. DiStaso -- Section V. Emerging frameworks and future directions : Digital dialogue: crisis communication in social media / Øyvind Ihlen and Abbey Levenshus -- Social media engagement for crisis communication: a preliminary measurement model / Hua Jiang and Yi Luo -- Crisis communication in a changing media environment: a review of the theoretical landscape in crisis communication and research gaps / Lucinda Austin, Julia Daisy Fraustino, Yan Jin, and Brooke Fisher Liu -- Conclusion / Yan Jin and Lucinda Austin.
    Additional Edition: ISBN 9780367488994
    Additional Edition: ISBN 9780367489007
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 9780367488994
    Language: English
    Keywords: Aufsatzsammlung
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  • 5
    UID:
    gbv_1765039517
    Format: 1 online resource.
    ISBN: 9780429330650 , 0429330650 , 9781000328400 , 1000328406 , 9781000328509 , 1000328503 , 9781000328455 , 1000328457
    Series Statement: Routledge Research in Public Relations
    Content: Complex and challenging crises : a call for solutions / Bryan H. Reber, C. Richard Yarbrough, Glen Nowak, & Yan Jin -- The evolving complexity of crisis issues : the role of crisis history / LaShonda L. Eaddy & Shelley Spector -- Corporate crises : sticky crises and corporations / W. Timothy Coombs, Sherry J. Holladay, & Rick White -- Connected in crisis : how nonprofit organizations can respond and refocus / Hilary Fussell Sisco & Mark McMullen -- Media relations for government/public affairs crises : ethical and unethical components of scandal and spin / David E. Clementson, Joseph Watson Jr., & Michael Greenwell -- A promising but difficult domain : complex health-related crises and academic-professional collaboration / Glen Nowak & Michael Greenwell -- Disaster and emergency crisis management communication / Robert L. Heath, J. Suzanne Horsley, Greg Guest, & Chris Glazier -- Managing misinformation and conflicting information : a framework for understanding misinformation and rumor / Lucinda Austin, Toni van der Meer, Yen-I Lee, & Jim Spangler -- Technology and social media : challenges and opportunities for effective crisis and risk communication / Deanna D. Sellnow, Lucinda Austin, & Ciro Dias Reis -- Law and (lack of) order in complex crises / Joseph Watson, Jr., James D. Firth, & Jonathan Peters -- Situational crisis communication theory (SCCT) and application in dealing with complex, challenging, and recurring crises / W. Timothy Coombs, Sherry J. Holladay, & Karen L. White -- Managing complexity : insights from the contingency theory of strategic conflict management / Yan Jin, Augustine Pang, Glen T. Cameron, Sungsu Kim, & Leonard (Len) A. Pagano, Jr. -- Calming giants in the earth : the internalization, distribution, explanation and action (IDEA) model as strategic communication in crises with competing narratives / Timothy L. Sellnow, Deanna D. Sellnow, & Ciro Dias Reis -- The social-mediated crisis communication (SMCC) model : identifying the next frontier / Brooke Fisher Liu, Yan Jin, Lucinda Austin, Erica Kuligowski, & Camila Espina Young -- The future of collaborative crisis research / Yan Jin, Matthew O'Conner, Bryan H. Reber, & Glen Nowak.
    Additional Edition: ISBN 9780367353179
    Additional Edition: ISBN 0367353172
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 9780367353179
    Language: English
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