Kooperativer Bibliotheksverbund

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Format: 1 online resource (205 pages)

Edition: 1

ISBN: 9783896448149

Note: Intro -- Preface -- Contents -- Part 1: The Business Perspective -- Stephen Hagen: International communication in business: a business perspective -- The international business environment -- Export performance and the language factor -- Which languages are in widespread use? -- Are language skills available? -- Lost business -- Language barriers -- Cultural barriers -- Language strategies - training and translation -- Analysis of language training needs -- Conclusions of the Elucidate European study -- References -- Hans-Peter Sonnenborn: International communication in business - a German perspective -- Going to Japan -- Summing up the experience -- Conclusion -- Robert Gibson, Torsten Schmotz, Martina Wehner: International recruitment project -- Intercultural communication at the WFI -- The internationalisation process at Audi -- Challenges of internationalisation for personnel marketing -- AIESEC and the international recruitment project -- Evaluation of the project: the Audi perspective -- Evaluating the project: the university perspective -- Alejandro Curado, Enriqueta Fallola, Rosa Macarro, Ian Robinson, Angela Romero: Applying for a job in Spanish business: the question of knowing English -- Theoretical background -- Methodology -- Results -- Conclusions -- Part 2: The Business School Perspective -- Marie-Thérèse Claes: Shifts in language education in business schools -- 1. Transformations in higher education -- 2. From an atomistic to a holistic approach -- 3. Bilingual education -- 4. Neurolinguistic aspects of bilingual education -- 5. Language, communication and content -- 6. Conclusion -- References -- John Bennett: CEMS - a model of cooperation between business schools and the world of business -- Organizational structure -- Curriculum -- Languages -- CEMS language exams -- Maintaining standards , Teaching of languages / communication skills -- Current member schools -- John Bennett, Wolfgang Obenaus: What sort of materials are useful for teaching presentation skills for intercultural contexts? -- 1. Background -- 2. Why teach presentation skills? -- 3. Some problems of presentations in intercultural contexts -- 4. The kind of materials that might be of use -- 5. The shape of the materials project (book and videotape) -- 6. Conclusion -- References -- Patrick Mills: Business sense: do language teachers have it? -- Stephen Byrne: Will I.T. blur cultural differences? -- What does the word 'culture' mean? -- How can teachers / material writers 'teach' culture? -- Culture & -- Let's Do Business (Off-line) -- Culture & -- CINOP (On-line) -- Summary -- Bibliography -- Appendix -- Judith Torvik: E-mail in the business communications classroom: teaching cultural awareness -- Background -- Description and Evaluation -- A Questions about e-mail and educational methods -- B. Orientation and motivation -- C. Secure e-mail partners -- D. Define the project -- E. Staging the exchange -- F. Recording the progress -- G. Classroom integration -- H. Reporting -- L Project termination -- J. Preliminary outcomes of the e-mail intercultural communication project -- Conclusion -- Part 3: Intercultural and Language Issues -- Bernd Stauss, Paul Mang: 'Clash of civilisations' in service encounters? -- 1. Introduction -- 2. The service encounter -- 3. 'Clash of civilisations' in international service encounters? -- 4. The critical incident technique as a method of measuring the perceived service encounter quality -- 5. The empirical study -- 6. Discussion -- 7. Conclusions -- References -- Robert Wilkinson: Audience effects on presenters -- Presentations training -- Questionnaire (rating scale) -- Respondents -- Analysis -- Results -- National differences , Discussion -- Conclusions -- References -- Paul Verluyten: Hypercorrection and other adaptation strategies in intercultural communication -- Introduction -- 1. A typology of adaptation strategies -- 1.1. No communication -- 1.2. Communication without adaptation -- 1.3. Bilateral adaptation: compromise -- 1.4. Unilateral adaptation -- 2. Predictive factors -- 3. Evaluating adaptation strategies -- References -- Sue Morris Grafing: Politeness strategies in business English -- Sociolinguistic competence -- Discourse competence -- Strategic competence -- Face -- Power relations -- Positive politeness strategies -- Negative politeness strategies -- Question and hedge -- Nominalize -- References -- Sverre Vesterhus: Anglicisms in German car advertising -- References -- Ingrid Neumann: Die deutsche Unternehmenskultur mit den Augen norwegischer Praktikanten gesehen -- Einleitendes -- Zentrale Begriffe -- Die Untersuchung -- Die Daten -- Zusammenfassung und kritische Betrachtung -- Literatur -- David Evans: France and Great Britain: cultural polarization and implications for bilateral trade -- Franco-British attitudes towards Europe -- Conclusion -- Jane Griffiths, Joaquim Moreira: Cultural perceptions: an exploratory comparative study of perceptions in Poland and the United Kingdom to test the practical relevance of semiotics -- Culture and systems of signs: the insight of semiotics -- The exploratory research -- Initial findings (see tables 1, 2 and 3) -- Presentation and discussion of results -- Table 1 (What is being advertised?) -- Table 2 (What personality does it have?) -- Table 3 (Which country-of-origin?) -- Closing remarks -- Questions for further research -- References -- Anna Lubecka: A central European communication 'melting pot': an example of communication in services in Poland -- The present state of Polish culture , Models of service cultures operating simultaneously in Poland -- New socio-cultural functions of shops and services -- Communication scripts in services -- References -- Ágnes Borgulya: Wirtschaftskultur und Kommunikation in Ungarn nach dem Umbruch -- Wesen und Natur der Wirtschaftskultur -- Wirtschaftsumfeld, Rahmenbedingungen in Ungarn -- Die humanen Faktoren -- Unternehmenskultur -- Die Kommunikation -- Interne Kommunikation in den Unternehmen -- Externe Kommunikation in den Unternehmen -- Die Sprache -- Zusammenfassung -- Literatur -- Carmen Arellano-Hoffmann, Adriana Spadoni: Alemania - Latinoamérica. Un modelo de entrenamiento intercultural -- Lluvia de ideas sobre América Latina -- Imagen del 'tipico latinoamericano' -- Cualidades del 'tipico latinoamericano' -- La Negotiation -- Trabajo a base de 'La Negociacion' -- Conclusiones -- Bibliografia -- ENCoDe -- WFI - Host to the 10th ENCoDe Conference

Additional Edition: Print version: Gibson, Robert International Communication in Business. Berlin : Duncker & Humblot,c2023 ISBN 9783896730459

Keywords: Electronic books.

URL: https://ebookcentral.proquest.com/lib/th-brandenburg/detail.action?docID=7217607