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  • 11
    UID:
    (DE-602)gbv_1617838403
    Format: XIX, 185 Seiten
    ISBN: 9781138841161
    Series Statement: Routledge new directions in public relations and communication research
    Note: Includes bibliographical references and index , AcknowledgmentPreface ; Meet the digital naturals , New media & strategic communication ; The role of communication professionals in the digital age : old paradoxes, new distinctions? , Exploring the language of social media in the discourse of public relations , Rotation curation on instagram: how digital naturals participate in city imaging , Social intranets and internal communication : dreaming of democracy in organizations , Digital naturals and crisis communication: significant shifts of focus , Modern democracy ; The dream of enlightenment within digital reach? concepts of democracy , What do digital naturals demand from democracy? , Social media and parliamentary infighting : digital naturals in the swedish riksdag? , "Swarming" for democracy : karl-theodor guttenberg¿s plagiarism case, the court of public opinion and the parliament of things , Deliberation and adjudication as democratic practice in post-fact ; Society , The gamification of democracy: computer games as strategic communication tools and cultivating forces , Digital media and new terrorism , Conclusion ; Bibliography ; Index.
    Additional Edition: ISBN 9781315732411
    Language: English
    Subjects: General works
    RVK:
    Keywords: Kommunikation ; Social Media ; Demokratie ; Social Media ; Öffentlichkeitsarbeit ; Demokratie ; Aufsatzsammlung
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  • 12
    UID:
    (DE-604)BV042817403
    Format: xix,185 Seiten
    ISBN: 9781138841161
    Series Statement: Routledge new directions in public relations and communication research
    Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-1-315-73241-1
    Language: English
    Subjects: Economics , General works
    RVK:
    RVK:
    Keywords: Kommunikation ; Social Media ; Demokratie ; Aufsatzsammlung
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  • 13
    Online Resource
    Online Resource
    John Wiley & Sons, Inc
    UID:
    (DE-605)HT021348086
    Format: 1 Online-Ressource
    Edition: 1
    ISBN: 9781118106686
    Additional Edition: 9781444336290
    Language: English
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  • 14
    Online Resource
    Online Resource
    [s.l.] : Wiley-Blackwell
    UID:
    (DE-627)751609420
    Format: Online Ressource (2911 KB, 768 S.)
    Edition: 1. Aufl.
    ISBN: 1444361902
    Series Statement: Handbooks in Communication and Media v.22
    Content: Written as a tool for both researchers and communication managers, the Handbook of Crisis Communicationis a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane KatrinaExplores the key emerging areas of new technology and global crisis communicationProvides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication W. Timothy Coombsis Professorat theNicholson School of Communication atUniversity of Central Florida, USA. He is the author of Code Red in the Boardroom(2006), and Today's Public Relations(2006).Sherry J. Holladayis Professorat theNicholson School of Communication atUniversity of Central Florida, USA. She is the author of numerous articles related to corporate communication.Together, they have co-authored It’s Not Just PR(2007), PR Strategy and Application(2010) and Managing Corporate Social Responsibility: A Communication Approach(2011). All titles are published by Wiley-Blackwell.
    Note: Description based upon print version of record
    Additional Edition: 1444356518
    Additional Edition: 9781444356519
    Additional Edition: Print version The Handbook of Crisis Communication
    Language: English
    Keywords: Electronic books
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  • 15
    UID:
    (DE-627)1697992226
    Format: 1 online resource (xix, 185 pages)
    ISBN: 9781315732411 , 9781317554899 , 9781317554905
    Series Statement: Routledge new directions in public relations and communication research
    Content: pt. 1. New media and strategic communication -- pt. 2. Modern democracy.
    Additional Edition: 9781138841161
    Additional Edition: 9781138497412
    Additional Edition: Erscheint auch als Druck-Ausgabe 9781138841161
    Language: English
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  • 16
    UID:
    (DE-627)847330125
    Format: Online-Ressource (206 pages)
    Edition: Online-Ausg.
    ISBN: 9781315732411
    Series Statement: Routledge New Directions in Public Relations and Communication Research
    Note: Includes bibliographical references and index
    Additional Edition: 9781138841161
    Additional Edition: Print version Strategic communication, social media and democracy : the challenge of the digital naturals London, [England] ; New York, New York : Routledge, c2016
    Language: English
    Subjects: General works
    RVK:
    Keywords: Kommunikation ; Social Media ; Demokratie
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  • 17
    UID:
    (DE-602)gbv_1697992226
    Format: 1 online resource (xix, 185 pages)
    ISBN: 9781315732411 , 9781317554899 , 9781317554905
    Series Statement: Routledge new directions in public relations and communication research
    Content: pt. 1. New media and strategic communication -- pt. 2. Modern democracy.
    Additional Edition: ISBN 9781138841161
    Additional Edition: ISBN 9781138497412
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 9781138841161
    Language: English
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  • 18
    UID:
    (DE-604)BV049035419
    Format: xvi, 314 Seiten , Illustrationen
    ISBN: 9783030754006 , 9783030754037
    Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-3-030-75401-3
    Language: English
    Keywords: FIFA Frankreich 2019 ; Berichterstattung ; Journalismus ; Medien ; Aufsatzsammlung
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  • 19
    UID:
    (DE-604)BV043393591
    Format: 1 Online-Ressource
    ISBN: 9781118106686 , 1118106687 , 1283927551 , 9781283927550
    Note: "Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business "-- , "Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. It is structured around the CSR Process Model, which guides readers through the research, development, implementation, and evaluation of CSR initiatives. Corporate reputations are increasingly dependent upon CSR, which in turn signals the importance of this topic for organizational success and the need to integrate stakeholders into this process. Lively, international examples are used throughout and are drawn from a variety of industries to illustrate the challenges of doing CSR well. Topics covered include maximizing the use of social media and traditional media; creating strategic initiatives that reflect the organization's missions and its capabilities; communicating to promote CSR efforts; collaborating with third party organizations; assessing internal and external stakeholder expectations and involving stakeholders in CSR efforts; and managing challenges to an organization's CSR record. This highly accessible book draws from a variety of disciplines to illustrate how corporate social responsibility should be viewed as an ongoing process grounded in effective communication practices"-- , Includes bibliographical references and index
    Language: English
    Subjects: Economics
    RVK:
    Keywords: Corporate Social Responsibility ; Strategisches Management ; Einführung
    URL: Volltext  (URL des Erstveröffentlichers)
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  • 20
    UID:
    (DE-603)349997063
    Format: XII, 180 S.
    Edition: Online-Ausg. Hoboken, NJ Wiley 2011 Online-Ressource ISBN (falsch) 1118106687 (electronic bk.)
    Edition: ISBN (falsch) 9781118106686 (electronic bk.)
    Edition: [Online-Ausg.]
    ISBN: 9781444336290 , 9781444336450 , 1444336452
    Content: Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. It is structured around the CSR Process Model, which guides readers through the research, development, implementation, and evaluation of CSR initiatives. Corporate reputations are increasingly dependent upon CSR, which in turn signals the importance of this topic for organizational success and the need to integrate stakeholders into this process. Lively, international examples are used throughout and are drawn from a variety of industries to illustrate the challenges of doing CSR well. Topics covered include maximizing the use of social media and traditional media; creating strategic initiatives that reflect the organization's missions and its capabilities; communicating to promote CSR efforts; collaborating with third party organizations; assessing internal and external stakeholder expectations and involving stakeholders in CSR efforts; and managing challenges to an organization's CSR record. This highly accessible book draws from a variety of disciplines to illustrate how corporate social responsibility should be viewed as an ongoing process grounded in effective communication practices
    Note: Online-Ausg.: , Mode of access: World Wide Web. System requirements: Web browser. Title from title screen (viewed on Oct. 4, 2011). Access may be restricted to users at subscribing institutions.
    Language: English
    Subjects: Economics
    RVK:
    Keywords: Online-Publikation
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