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  • 1
    Book
    Book
    Science research writing : for non-native speakers of English (2010)
    London : Imperial College Press
    Details
    UID:
    b3kat_BV035778814
    Format: XIII, 257 Seiten
    ISBN: 9781848163102 , 9781848163096 , 1848163096 , 184816310X
    Content: This book is designed to enable non-native English speakers to write science research for publication in English. It can also be used by English speakers and is a practical, user-friendly book intended as a fast, do-it-yourself guide for those whose English language proficiency is above intermediate. The approach is based on material developed from teaching graduate students at Imperial College London and has been extensively piloted. The book guides the reader through the process of writing science research and will also help with writing a Master’s or Doctoral thesis in English. Science writing is much easier than it looks because the structure and language are conventional. The aim of this book is to help the reader discover a template or model for science research writing and then to provide the grammar and vocabulary tools needed to operate that model. There are five units: Introduction, Methodology, Results, Discussion/Conclusion and Abstract. The reader develops a model for each section of the research article through sample texts and exercises; this is followed by a Grammar and Writing Skills section designed to respond to frequently-asked questions as well as a Vocabulary list including examples of how the words and phrases are to be used.
    Note: Hier auch später erschienene, unveränderte Nachdrucke
    Language: English
    Subjects: Chemistry/Pharmacy , Economics , Natural Sciences , Biology , General works , English Studies
    RVK:
    AK 39580
    RVK:
    HD 226
    RVK:
    QB 020
    RVK:
    TB 1024
    RVK:
    VB 4400
    RVK:
    WB 1024
    Keywords: Naturwissenschaften ; Forschungsergebnis ; Wissenschaftliches Manuskript ; Englisch ; Wissenschaftliches Manuskript ; Textproduktion ; Wissenschaft ; Englisch ; Ratgeber ; Handbooks and manuals
    URL: Inhaltsverzeichnis
    URL: Inhaltsverzeichnis
    URL: Inhaltsverzeichnis
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    Hertie School get availability status
  • 2
    Online Resource
    Online Resource
    Praxishandbuch Online-Fundraising : Wie man im Internet und mit Social Media erfolgreich Spenden sammelt (2015)
    transcript Verlag
    Details
    UID:
    b3kat_BV045063923
    Format: 1 Online-Ressource
    ISBN: 9783839433102
    Content: Die Tage der Spendenbüchsen sind gezählt. Immer mehr Vereine, soziale Initiativen, Projekte und Stiftungen möchten nicht mehr (nur) auf der Straße oder via Brief, sondern kostensparend und effektiv im Internet Spenden sammeln und Unterstützer mobilisieren.In diesem Buch lernen Sie, wie das geht. Anhand vieler Praxisbeispiele werden die Grundlagen für erfolgreiches Online-Fundraising erläutert: von der nutzerfreundlichen Website-Gestaltung über effizientes Social-Media-Management bis hin zur Planung und Evaluation von Fundraising-Kampagnen
    Content: The days of donation boxes are numbered. An increasing number of clubs and associations, projects and foundations no longer wish to (exclusively) collect donations on the street or via post, but rather are looking to collect funds and mobilize supporters in a more affordable and effective way online. In this book, you will find out how that works. Using various practical examples, the fundamentals of successful online fundraising are explained: from user-friendly website design through efficient social media management, up to planning and evaluation of fundraising campaigns
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-8376-3310-8
    Language: German
    Subjects: Economics , Ethnology , General works
    RVK:
    AP 17680
    RVK:
    LB 85000
    RVK:
    QP 637
    RVK:
    QR 400
    RVK:
    QV 240
    Keywords: Deutschland ; Spendensammlung ; Nonprofit-Organisation ; Internet ; Ratgeber ; Handbooks and manuals
    URL: FULL
    URL: Open Access
    URL: kostenfrei
    URL: Cover
    URL: Cover
    URL: Cover
    URL: Cover  (lizenzpflichtig)
    URL: Volltext  (kostenfrei)
    URL: kostenfrei
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Fulltext
    Stabi Berlin
    Berlin International
    UB Potsdam
    FH Potsdam
    MPI Bildungsforschung
    Alice Salomon HS
  • 3
    Book
    Book
    Testing business ideas : you're holding a field guide for rapid experimentation : use the 44 experiments inside to find your path to scale : systematically win big with small bets by ... : strategyzer.com/test (2020)
    Hoboken, New Jersey : Wiley
    Details
    UID:
    b3kat_BV046268943
    Format: XIII, 348 Seiten , Illustrationen, Diagramme
    ISBN: 9781119551447 , 1119551447
    Series Statement: Strategyzer series
    Content: "There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. The book has three parts. The first explains how Lean Experiments dramatically reduce risk and increase the likelihood of success for any new business idea. The second part introduces Assumptions Mapping and an experiment library. The third part defines a series of ceremonies and team configurations to make experimentation a continuous, repeatable process. The book concludes with a challenge to founders and executives on how to encourage an experimentation mindset within their organizations"--
    Additional Edition: Erscheint auch als Online-Ausgabe, PDF ISBN 978-1-119-55142-3
    Additional Edition: Erscheint auch als Online-Ausgabe, EPUB ISBN 978-1-119-55141-6
    Language: English
    Subjects: Economics
    RVK:
    QP 230
    Keywords: Geschäftsidee ; Unternehmensgründung ; Handbooks and manuals
    URL: Inhaltsverzeichnis
    URL: Cover
    Author information: Papadakos, Trish
    Author information: Osterwalder, Alexander 1974-
    Library Location Call Number Volume/Issue/Year Availability
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  • 4
    Online Resource
    Online Resource
    Interdisciplinary research journeys : practical strategies for capturing creativity (2011)
    London : Bloomsbury Academic
    Details
    UID:
    gbv_1694775437
    Format: 1 Online-Ressource (xiv, 240 p) , ill
    Edition: London Bloomsbury Publishing 2014 Electronic reproduction; Available via World Wide Web
    Edition: Also issued in print
    ISBN: 9781849661782
    Content: ‘Interdisciplinarity’ has become a rallying cry among funders and leaders of research. Yet, while the creative potential of interdisciplinary research is great, it poses many challenges. If you don't have disciplinary boundaries, how do you decide what to include or leave out? And what are the parameters for evaluating the research? This book provides a practical guide for researchers and research managers who are seeking to develop interdisciplinary research strategies at a personal, institutional and multi-institutional level. The book draws on examples from across the social and natural sciences but also offers valuable lessons for other combinations of more proximate disciplines. At a time when interdisciplinary research is increasingly centre stage in the research agenda, this book offers a crucial practical guide for researchers, research funders and managers from all backgrounds and contexts.
    Note: Includes bibliographical references (p. 226-234) and index , Also issued in print. , Electronic reproduction; Available via World Wide Web
    Additional Edition: ISBN 9781849660136
    Additional Edition: ISBN 9781849664479
    Additional Edition: ISBN 9781849660143
    Additional Edition: Available in another form
    Language: English
    Keywords: Handbooks and manuals
    DOI: 10.5040/9781849661782
    URL: kostenfrei
    URL: kostenfrei
    URL: FULL
    URL: kostenfrei
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Open Access Request
    Stabi Berlin
    Berlin International
    UB Potsdam
    MPI Bildungsforschung
  • 5
    Online Resource
    Online Resource
    What is online research? : using the internet for social science research (2012)
    London : Bloomsbury Academic
    Details
    UID:
    gbv_1694773159
    Format: 1 Online-Ressource (x, 161 p)
    Edition: London Bloomsbury Publishing 2014 Electronic reproduction; Available via World Wide Web
    Edition: Also issued in print
    ISBN: 9781849665544
    Content: "The massive expansion of the internet into every aspect of our lives creates a challenge for social researchers: can they simply transfer their traditional methods and techniques online or do they need to reinvent research methods for the new environment? As online research becomes increasingly prevalent it becomes more important for researchers to have an answer to these questions and an approach to conducting research online. This book is a straightforward, accessible introduction to social research online. It covers the key issues and concerns for social scientists: online surveys, focus groups, interviews, ethnographies and experiments, as well as discussing the implications of social media, and of online research ethics. It provides a detailed, up-to-date glossary and bibliography for those new to the area. Short, clear case studies throughout allow students to see examples of the research in practice. Wide-ranging and interdisciplinary, What is Online Research? shows social scientists of all levels - from undergraduates to established researchers - how to engage in the online environment in appropriate ways, and points the way forward for future research."--Bloomsbury Publishing
    Note: Includes bibliographical references and index , Also issued in print. , Electronic reproduction; Available via World Wide Web
    Additional Edition: ISBN 9781780933344
    Additional Edition: ISBN 9781849665551
    Additional Edition: ISBN 9781849665537
    Additional Edition: ISBN 9781849665247
    Additional Edition: Erscheint auch als Hardback version ISBN 9781780933344
    Additional Edition: Erscheint auch als Online-Ausgabe ISBN 9781849665537
    Additional Edition: Erscheint auch als Online-Ausgabe ISBN 9781849665551
    Additional Edition: Erscheint auch als Paperback version ISBN 9781849665247
    Language: English
    Keywords: Handbooks and manuals
    DOI: 10.5040/9781849665544
    URL: kostenfrei
    URL: kostenfrei
    URL: FULL
    URL: kostenfrei
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Open Access Request
    Stabi Berlin
    Berlin International
    UB Potsdam
    MPI Bildungsforschung
  • 6
    Online Resource
    Online Resource
    What are community studies? (2018)
    London : Bloomsbury Academic, an imprint of Bloomsbury Publishing Plc
    Details
    UID:
    gbv_1694757706
    Format: 1 Online-Ressource (x,107 pages)
    Edition: London Bloomsbury Publishing 2019 Electronic reproduction; Available via World Wide Web
    Edition: Also issued in print
    ISBN: 9781849665964
    Series Statement: The 'what is' research methods series
    Content: "In the age of globalization and the changing welfare state, community relations are now more important than ever. What are Community Studies? gives an overview of the community studies field, with particular focus on the research methods used, and how they have evolved in recent years. Defining the key terms in the field, it outlines the history of the methods used in community studies and uses examples and case studies to illuminate the theory. This book captures the organization of modern community life and shows how current researchers are working with broader and more imaginative definitions of community. Responding to criticisms of the field, What are Community Studies? challenges our traditional notions of communities and how they are analysed. Graham Crow's text will be a vital resource to researchers in the field."--Bloomsbury Publishing
    Content: 1. Defining Key Terms -- 2. A History -- 3. Three Exemplars -- 4. Usefulness -- 5. Challenges -- 6. Criticisms and Defences -- 7. Summary and Where Next? -- Annotated Bibliography -- References -- Index.
    Note: Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily , Includes bibliographical references (pages 89-102) and index , Also issued in print. , Electronic reproduction; Available via World Wide Web
    Additional Edition: ISBN 9781780933337
    Additional Edition: ISBN 9781849665957
    Additional Edition: ISBN 9781849665988
    Additional Edition: ISBN 9781849665971
    Additional Edition: Available in another form
    Language: English
    Keywords: Handbooks and manuals
    DOI: 10.5040/9781849665964
    URL: kostenfrei
    URL: kostenfrei
    URL: FULL
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Open Access Request
    Stabi Berlin
    Berlin International
    UB Potsdam
    MPI Bildungsforschung
  • 7
    Online Resource
    Online Resource
    Vibrant Architecture. Matter as a CoDesigner of Living Structures (2015)
    [Erscheinungsort nicht ermittelbar] : De Gruyter
    Details
    UID:
    gbv_1778618723
    Format: 1 Online-Ressource (370 p.)
    ISBN: 9783110403732 , 9783110456158
    Content: This book sets out the conditions under which the need for a new approach to the production of architecture in the twenty-first century is established, where our homes and cities are facing increasing pressures from environmental challenges that are compromising our lives and well being. Vibrant architecture embodies a new kind of architectural design practice that explores how lively materials, or 'vibrant matter', may be incorporated into our buildings to confer on them some of the properties of living things, such as movement, growth, sensitivity and self-repair. The theoretical and practical implications of how this may occur are explored through the application of a new group of materials. Characteristically, these substances possess some of the properties of living systems but may not have the full status of being truly alive. They include forms of chemical artificial life such as 'dynamic droplets' or synthetically produced soils. As complex systems, they are able to communicate directly with the natural world using a shared language of chemistry and so, negotiate their continued survival in a restless world. Vibrant architecture may create new opportunities for architectural design practice that venture beyond top-down form-finding programs, by enabling architects to co-design in partnership with human and nonhuman collectives, which result from the production of post natural landscapes. Ultimately, vibrant architecture may operate as an ecological platform for human development that augments the liveliness of our planet, rather than diminishes it
    Note: English
    Language: English
    Keywords: Case studies ; Handbooks and manuals
    URL: kostenfrei
    URL: FULL
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Stabi Berlin
    Berlin International
    UB Potsdam
  • 8
    Book
    Book
    Effective advertising : understanding when, how, and why advertising works (2004)
    Thousand Oak[u.a.] : Sage Publications
    Details
    UID:
    b3kat_BV019623080
    Format: 203 S. , Ill., graph. Darst.
    ISBN: 0761922520 , 0761922539
    Content: "Effective Advertising: Understanding When, How, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work." "Effective Advertising will be an important addition to courses at the graduate or undergraduate level in advertising, marketing, communication, and journalism. It will also be an invaluable reference for professionals and researchers working in these fields."--BOOK JACKET.
    Note: Includes bibliographical references and index
    Language: English
    Subjects: Economics
    RVK:
    QP 634
    Keywords: Werbewirkung ; Werbewirkungsanalyse ; Werbewirkungsforschung ; Handbooks and manuals
    URL: Table of contents
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  • 9
    Book
    Book
    Strategic planning for public relations (2009)
    New York : Routledge
    Details
    UID:
    b3kat_BV035317160
    Format: XIX, 436 S. , graph. Darst.
    Edition: 3. ed.
    ISBN: 0415994225 , 020389118x , 9780415994224 , 9780203891186
    Content: "This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process." "Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic public relations situations as well as current, timely events. This third edition includes expanded discussions of ethics, diversity, and technology integrated throughout the text, and has a new appendix addressing media training for clients." "As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework."--BOOK JACKET.
    Language: English
    Subjects: Economics , General works
    RVK:
    AP 17420
    RVK:
    QP 637
    Keywords: Öffentlichkeitsarbeit ; Strategische Planung ; Handbooks and manuals
    URL: Inhaltsverzeichnis
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  • 10
    Book
    Book
    Zero to one : notes on startups, or how to build the future (2014)
    New York, NY : Crown Publ.
    Details
    UID:
    kobvindex_ZLB15823933
    Format: 210 Seiten , Ill., graph. Darst.
    Edition: 1. ed.
    ISBN: 9780804139298
    Content: "EVERY MOMENT IN BUSINESS HAPPENS ONLY ONCE. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange. Zero to One is about how to build companies that create new things. It draws on everything I've learned directly as a co-founder of PayPal and Palantir and then an investor in hundreds of startups, including Facebook and SpaceX. The single most powerful pattern I have noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas. Ask not, what would Mark do? Ask: WHAT VALUABLE COMPANY IS NOBODY BUILDING? "..
    Content: "Thiel starts from the bold premise that we live in an age of technological stagnation, even if we're too distracted by our new mobile devices to notice. Progress has stalled in every industry except computers, and globalization is hardly the revolution people think it is. It's true that the world can get marginally richer by building new copies of old inventions, making horizontal progress from "1 to n." But true innovators have nothing to copy. The most valuable companies of the future will make vertical progress from "0 to 1," creating entirely new industries and products that have never existed before. Zero to One is about how to build these companies. Tomorrow's champions will not win by competing ruthlessly in today's marketplace. They will escape competition altogether, because their businesses will be unique. In today's post-internet bubble world, conventional wisdom dictates that all the good ideas are taken, and the economy becomes a tournament in which everyone competes to reach the top. Zero to One shows how to quit the zero-sum tournament by finding an untapped market, creating a new product, and quickly scaling up a monopoly business that captures lasting value. Planning an escape from competition is essential for every business and every individual, not just for technology startups. The greatest secret of the modern era is that there are still unique frontiers to explore and new problems to solve. Zero to One shows how to pursue them using the most important, most difficult, and most underrated skill in every job or industry: thinking for yourself"..
    Language: English
    Keywords: Unternehmensgründung ; Ratgeber ; Ratgeber ; Ratgeber ; Handbooks and manuals
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