Kooperativer Bibliotheksverbund

Berlin Brandenburg

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  • 1
    Format: 207 Seiten , Illustrationen
    ISBN: 9783960986218 , 3960986211
    Language: English
    Keywords: Ästhetik ; Kunst ; Politische Verantwortung ; Soziale Verantwortung ; Konferenzschrift
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  • 2
    Online Resource
    Online Resource
    Irvine, California : Entrepreneur Media, Inc
    Format: 1 Online-Ressource (274 p)
    ISBN: 9781599186214
    Content: Amazon FunnelVeterinarian Funnel; 1-800-Flowers Funnel; Groupon Funnel; Netflix Funnel; Burberry Funnel; Theme-Based Content; Conversion Content Timing; A/B Testing the Funnel Content; Customer vs. Product Focus; Chapter 4: Marketing Funnels for B2B Products; Innovative Information Solutions; D&B Hoovers; Grainger; Ferguson; HubSpot; GKIC; MarketingProfs; Agencies, Freelancers, and Consultants; Chapter 5: Websites and Marketing Funnels for Service Firms; The Anatomy of a Service Business Website; Content Marketing; Video Marketing for Service Businesses
    Content: Constantly Promote Your Service BusinessRepurpose and Test Your Content; Email Marketing for Service Businesses; Chapter 6: Driving Traffic to Your Website With Online Marketing; The Seven Basic Types of Traffic Drivers; Affiliate Marketing; Banner Ads; Content Marketing; Co-Registration; Email; Enewsletters; Google and Bing Pay-per-Click Advertising; Influencer Marketing Campaigns; Infographics; IP-Specific Online Advertising with Geo-Targeting; Lead Magnets; Podcasts; QR Codes; Search Engine Optimization; Social Media; Text Ads; Webinars; YouTube Videos and In-Stream Ads
    Content: Chapter 7: Driving Traffic to Your Website With Offline MarketingLinking Print and the Internet with QR Codes; Direct-Mail Packages; Postcards; Brochures; Catalogs; Print Newsletters; Article Writing; Public Relations; Print Ads; TV and Radio Commercials; Public Speaking; Chapter 8: Winning With Blogging and Social Media Marketing; Hosting Company; Blogging Platforms; Integration with CRMs and Shopping Carts; Writing Blog Posts; Useful Blog Additions; Social Media Marketing; Chapter 9: Building Your Opt-In List; Picking an Email Service Provider; Seven Things to Consider When Choosing an ESP
    Content: Email List-Building Best PracticesElist Maintenance; Affiliate Marketing and Joint Venture Deals; Enewsletter Subscription Offers; Facebook Ads and Boosted Posts; Giveaways; In-Mail; Lead Magnets; Leverage Social Proof; List Swaps; Offline List Building; PPC Ads on Bing and Google; Referral Incentives; Reinvigorate Stale Lists; Surveys and Quizzes; Webinars, Teleseminars, and Virtual Summits; Chapter 10: Hub Sites, Landing Pages, and Squeeze Pages; Hub Sites; Website Security; The Psychology of Websites; Sales-Generating Landing Pages; Lead-Generating Landing Pages; Squeeze Pages
    Content: Intro; Title Page; Copyright Page; Dedication; Contents; Acknowledgments; Introduction; Chapter 1: Choosing Your Online Business Model; Central vs. Hub-and-Spoke Model; Single-Topic Content-Rich Site for Enthusiasts; The Agora Model; Needs Assessment Model; Funnels; Launches; Membership Sites; Chapter 2: Profits Equal Sales Minus Expenses; The Web Helps Level the Playing Field; Corporate Status and Health Insurance; Download Speed; Online Payments; Avoiding Shopping Cart Abandonment; Don't Overspend; Constantly Be Learning; Chapter 3: Marketing Funnels for Consumer Products; The AIDA Funnel
    Content: Worldwide online retail sales totaled 1.9 trillion in 2016 and it's estimated that revenues will hit 4 trillion by 2020. Even a microscopic share of this market can make anyone rich, yet most everyone who tries to make money online fails. The Digital Marketing Handbook was written to help marketers of all skill levels -- from Fortune 1000 and SMBs to small business owners and solopreneurs -- take their websites from cost centers to profit centers
    Note: Description based upon print version of record , Includes index , Search Engine Optimization (SEO)
    Additional Edition: Erscheint auch als Bly, Robert W Digital marketing handbook
    Language: English
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  • 3
    Format: xviii, 393 pages
    ISBN: 9781433151699 , 9781433151705 , 9781433151729
    Series Statement: Communication, sport, and society vol. 2
    Content: Preface : September 8, 2011 / Greg G. Armfield, John McGuire, and Adam C. Earnheardt -- Sports programming as a public good : a complicated congressional legacy / Stephen W. Dittmore -- ESPN's search for a sustained global competitive advantage / David Bockino -- A whole new ball game? The changing European sports rights marketplace / Paul Smith -- Ascending as the fantasy giant : ESPN fantasy, mainstreaming fantasy gaming, and the role of Goliath / Brody J. Ruihley and Andrew C. Billings -- ESPN and esports : capturing and joining a rising sport / Steve Young, Sean Fourney, and Braden Bagley -- Tune it or stream it? Can millennials and the internet save ESPN? / Kevin Hull, Miles Romney, and David Cassilo -- ESPN's double standard? The politics of frame and tone in sports / Ryan Broussard and Jonathan Graffeo -- A fireable offense? Jemele Hill and the rhetoric of public correction / Katherine L. Lavelle -- Jemele Hill, twitter, and ESPN : thinking inside the (potter) box / David Staton -- Adapting to the digital age : ESPN's crisis communication during the 2015 and 2017 layoffs / J. Scott Smith -- The present (but not future) ESPN ombudsman : levying accountability through the inception of the digital age / Xavier Ramon, José Luis Rojas Torrijos, and Andrew C. Billings -- Sportscenter at 40 : evolving with the times / John McGuire -- ESPN's evolving mobile motives : development, consumption, competition / Jake Kucek, Zach Humphreys, Adam C. Earnheardt, and Greg G. Armfield -- Creation of the Longhorn Network : shadow of a dying business model / Jared Johnson -- National vs. local : Fox Sports 1 and Fox Sports networks in the 2010s / William M. Kunz -- "Seeking a storybook ending" : examining the future distribution of women's sporting events / Anji L. Phillips and Dunja Antunovic -- "Tying the brand to something a little bit bigger" : a political economy analysis of ESPNW / Sarah Wolter -- Storytelling at the worldwide leader in sports : an interview with John Walsh, executive vice president of ESPN, retired / Michael L. Butterworth -- Modern pathways of sports consumption : an interview with Paul Melvin, senior director of communications for ESPN / Melvin Lewis -- Sports media in 2020 : patterns, trends, and crystal-ball gazing / Andreas Hebbel-Seeger & Thomas Horky -- Visualizing 2020 : the future of sports media panel discussion : a panel presented at the International Association of Communication and Sports (IACS) 11th summit on communication and sport.
    Content: "As ESPN faces down its 40th birthday in 2019; this book considers the ways in which ESPN is one again reinventing itself. For example, a new broadcast facility in New York City, the start-up of ESPN+, SportsCenter on Snapchat. In our last book The ESPN Effect (2014), we made the observation ESPN was a pervasive, branded content provider across multiple media platforms, delivering programs and information 24 hours a day, 365 days a year, to influence how sports fans think and feel about the people who play and control these games. This book, in a way, is asking whether that still holds true heading into the 2020s. To be clear, ESPN still plays an influential (some would argue too influential) role in how sports leagues and sports media operate in the United States. But, the idea of the network's pervasiveness among sports fans and the invincibility it may have felt circa 2011 is being chipped away at by many factors. The 2010s has created a change in the sports media landscape that no one really has a grasp on what is to come in the world of sports media, and where fans will find their favorite games or on what platforms they will watch them. While it is beyond our abilities to make like "Jimmy the Greek" and prognosticate the future, this book provides greater insight as to what has unfolded in the past and what is to come"--
    Note: Includes bibliographical references and index
    Language: English
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  • 4
    Format: xviii, 393 pages
    ISBN: 9781433151699 , 9781433151705 , 9781433151729
    Series Statement: Communication, sport, and society vol. 2
    Content: Preface : September 8, 2011 / Greg G. Armfield, John McGuire, and Adam C. Earnheardt -- Sports programming as a public good : a complicated congressional legacy / Stephen W. Dittmore -- ESPN's search for a sustained global competitive advantage / David Bockino -- A whole new ball game? The changing European sports rights marketplace / Paul Smith -- Ascending as the fantasy giant : ESPN fantasy, mainstreaming fantasy gaming, and the role of Goliath / Brody J. Ruihley and Andrew C. Billings -- ESPN and esports : capturing and joining a rising sport / Steve Young, Sean Fourney, and Braden Bagley -- Tune it or stream it? Can millennials and the internet save ESPN? / Kevin Hull, Miles Romney, and David Cassilo -- ESPN's double standard? The politics of frame and tone in sports / Ryan Broussard and Jonathan Graffeo -- A fireable offense? Jemele Hill and the rhetoric of public correction / Katherine L. Lavelle -- Jemele Hill, twitter, and ESPN : thinking inside the (potter) box / David Staton -- Adapting to the digital age : ESPN's crisis communication during the 2015 and 2017 layoffs / J. Scott Smith -- The present (but not future) ESPN ombudsman : levying accountability through the inception of the digital age / Xavier Ramon, José Luis Rojas Torrijos, and Andrew C. Billings -- Sportscenter at 40 : evolving with the times / John McGuire -- ESPN's evolving mobile motives : development, consumption, competition / Jake Kucek, Zach Humphreys, Adam C. Earnheardt, and Greg G. Armfield -- Creation of the Longhorn Network : shadow of a dying business model / Jared Johnson -- National vs. local : Fox Sports 1 and Fox Sports networks in the 2010s / William M. Kunz -- "Seeking a storybook ending" : examining the future distribution of women's sporting events / Anji L. Phillips and Dunja Antunovic -- "Tying the brand to something a little bit bigger" : a political economy analysis of ESPNW / Sarah Wolter -- Storytelling at the worldwide leader in sports : an interview with John Walsh, executive vice president of ESPN, retired / Michael L. Butterworth -- Modern pathways of sports consumption : an interview with Paul Melvin, senior director of communications for ESPN / Melvin Lewis -- Sports media in 2020 : patterns, trends, and crystal-ball gazing / Andreas Hebbel-Seeger & Thomas Horky -- Visualizing 2020 : the future of sports media panel discussion : a panel presented at the International Association of Communication and Sports (IACS) 11th summit on communication and sport.
    Content: "As ESPN faces down its 40th birthday in 2019; this book considers the ways in which ESPN is one again reinventing itself. For example, a new broadcast facility in New York City, the start-up of ESPN+, SportsCenter on Snapchat. In our last book The ESPN Effect (2014), we made the observation ESPN was a pervasive, branded content provider across multiple media platforms, delivering programs and information 24 hours a day, 365 days a year, to influence how sports fans think and feel about the people who play and control these games. This book, in a way, is asking whether that still holds true heading into the 2020s. To be clear, ESPN still plays an influential (some would argue too influential) role in how sports leagues and sports media operate in the United States. But, the idea of the network's pervasiveness among sports fans and the invincibility it may have felt circa 2011 is being chipped away at by many factors. The 2010s has created a change in the sports media landscape that no one really has a grasp on what is to come in the world of sports media, and where fans will find their favorite games or on what platforms they will watch them. While it is beyond our abilities to make like "Jimmy the Greek" and prognosticate the future, this book provides greater insight as to what has unfolded in the past and what is to come"--
    Note: Includes bibliographical references and index
    Language: English
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  • 5
    Online Resource
    Online Resource
    Irvine : Entrepreneur Press
    Format: 1 Online-Ressource (274 pages)
    ISBN: 9781613083819
    Content: Worldwide online retail sales totaled 1.9 trillion in 2016 and it's estimated that revenues will hit 4 trillion by 2020. Even a microscopic share of this market can make anyone rich, yet most everyone who tries to make money online fails. The Digital Marketing Handbook was written to help marketers of all skill levels -- from Fortune 1000 and SMBs to small business owners and solopreneurs -- take their websites from cost centers to profit centers
    Content: Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- Chapter 1: Choosing Your Online Business Model -- Central vs. Hub-and-Spoke Model -- Single-Topic Content-Rich Site for Enthusiasts -- The Agora Model -- Needs Assessment Model -- Funnels -- Launches -- Membership Sites -- Chapter 2: Profits Equal Sales Minus Expenses -- The Web Helps Level the Playing Field -- Corporate Status and Health Insurance -- Download Speed -- Online Payments -- Avoiding Shopping Cart Abandonment -- Don't Overspend -- Constantly Be Learning -- Chapter 3: Marketing Funnels for Consumer Products -- The AIDA Funnel -- Amazon Funnel -- Veterinarian Funnel -- 1-800-Flowers Funnel -- Groupon Funnel -- Netflix Funnel -- Burberry Funnel -- Theme-Based Content -- Conversion Content Timing -- A/B Testing the Funnel Content -- Customer vs. Product Focus -- Chapter 4: Marketing Funnels for B2B Products -- Innovative Information Solutions -- D&B Hoovers -- Grainger -- Ferguson -- HubSpot -- GKIC -- MarketingProfs -- Agencies, Freelancers, and Consultants -- Chapter 5: Websites and Marketing Funnels for Service Firms -- The Anatomy of a Service Business Website -- Content Marketing -- Video Marketing for Service Businesses -- Constantly Promote Your Service Business -- Repurpose and Test Your Content -- Email Marketing for Service Businesses -- Chapter 6: Driving Traffic to Your Website With Online Marketing -- The Seven Basic Types of Traffic Drivers -- Affiliate Marketing -- Banner Ads -- Content Marketing -- Co-Registration -- Email -- Enewsletters -- Google and Bing Pay-per-Click Advertising -- Influencer Marketing Campaigns -- Infographics -- IP-Specific Online Advertising with Geo-Targeting -- Lead Magnets -- Podcasts -- QR Codes -- Search Engine Optimization -- Social Media -- Text Ads -- Webinars
    Content: YouTube Videos and In-Stream Ads -- Chapter 7: Driving Traffic to Your Website With Offline Marketing -- Linking Print and the Internet with QR Codes -- Direct-Mail Packages -- Postcards -- Brochures -- Catalogs -- Print Newsletters -- Article Writing -- Public Relations -- Print Ads -- TV and Radio Commercials -- Public Speaking -- Chapter 8: Winning With Blogging and Social Media Marketing -- Hosting Company -- Blogging Platforms -- Integration with CRMs and Shopping Carts -- Writing Blog Posts -- Useful Blog Additions -- Social Media Marketing -- Chapter 9: Building Your Opt-In List -- Picking an Email Service Provider -- Seven Things to Consider When Choosing an ESP -- Email List-Building Best Practices -- Elist Maintenance -- Affiliate Marketing and Joint Venture Deals -- Enewsletter Subscription Offers -- Facebook Ads and Boosted Posts -- Giveaways -- In-Mail -- Lead Magnets -- Leverage Social Proof -- List Swaps -- Offline List Building -- PPC Ads on Bing and Google -- Referral Incentives -- Reinvigorate Stale Lists -- Surveys and Quizzes -- Webinars, Teleseminars, and Virtual Summits -- Chapter 10: Hub Sites, Landing Pages, and Squeeze Pages -- Hub Sites -- Website Security -- The Psychology of Websites -- Sales-Generating Landing Pages -- Lead-Generating Landing Pages -- Squeeze Pages -- Search Engine Optimization (SEO) -- Mobile-Only Index -- Keyword Research -- Chapter 11: Publishing an Online Newsletter -- Opt-In Elists Are Permission Marketing -- How Much Is Your Opt-In Elist Worth? -- Use a Free-on-Free Subscription Offer -- Choosing a Name for Your Enewsletter -- Your Enewsletter Publishing Schedule -- Designing Your Enewsletter -- Ideal Word Length for Your Enewsletter -- Answering Questions and Queries from Your Subscribers -- 14 Things You Can Put in Your Enewsletter -- 31 More Topics for Your Enewsletter
    Content: Six Tips for Writing Enewsletters -- When to Email Your Subscribers -- How to Get Subscribers -- Build Your List with "URL Substitution" -- Stop People from Unsubscribing -- Chapter 12: Generating Leads and Sales With Email Marketing -- Six Important Email Metrics -- Content vs. Sales -- Email Frequency -- Ideal Word Length for Email Marketing Messages -- Which Email Format Is Best? -- Designing Emails for Mobile Devices -- What Offers Work Best in Email Marketing? -- From Lines and Subject Lines that Boost Results -- Writing the Email Body Copy -- Hyperlinks and Calls to Action (CTAs) -- Should You Personalize Your Email Messages? -- How to Handle Subscriber Questions and Complaints -- How to Handle Refund Requests -- Sample Sales Email -- Chapter 13: Autoresponders and Upsells -- Autoresponder Fundamentals -- Autoresponder Benefits -- Types of Autoresponder Emails -- Upsells -- Upsell vs. Cross-Sell -- Chapter 14: Joint Ventures, Affiliate Marketing, and Licensing -- Joint Ventures -- The Five Main Types of Joint Ventures -- Three Big Goals for Your Joint Ventures -- Three Types of Joint Venture Partners -- Three Criteria for a Joint Venture Partner -- Four Questions to Ask About a Potential Joint Venture Partner -- How to Find Joint Venture Partners -- Ranking Joint Venture Candidates -- First Contact -- Affiliate Marketing -- Open and Closed Affiliate Arrangements -- Three Criteria for Choosing the Right Niche -- Increasing Affiliate Revenues -- Super Affiliates -- Affiliate Commissions -- Licensing -- License Pricing -- How to Make More Money with Licensing -- Chapter 15: Membership Sites -- Membership Site Pros and Cons -- Membership Site Structure and Functionality -- Membership Site Software -- Hiring a Programmer to Create Your Membership Site -- Don't Forget the Updates -- Membership Levels -- Pricing the Memberships
    Content: Recruiting New Members to Your Site -- Membership Retention -- Ancillary Services for Members -- Appendix A: Recommended Vendors -- Appendix B: Software and Services -- Ad Trackers -- Affiliate Marketing -- Analytics -- Anti-Virus -- Autoresponders -- Content Management -- Database -- Integrated Ecommerce Package -- Membership Website Software -- Merchant Accounts and Online Payment Processing -- Online Surveys -- Sales Reports -- Security Verification Services -- Slide-Making -- Spreadsheets -- Video Software -- Appendix C: Sample Infographic -- Appendix D: Schedule for Producing a Direct-Mail Promotion -- About the Author -- Index
    Additional Edition: Print version Bly, Robert W The Digital Marketing Handbook : A Step-By-Step Guide to Creating Websites That Sell
    Language: English
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  • 6
    Online Resource
    Online Resource
    London : Springer London
    Format: Online-Ressource , digital
    Edition: Online-Ausg.] 2011 Springer eBook Collection. Engineering Electronic reproduction; Available via World Wide Web
    ISBN: 9781447142287 , 9781447142270
    Series Statement: Lecture Notes in Energy 4
    Content: Climate change is mainly caused by emissions of CO2 from burning fossil fuels, which provides over 85% of the world’s energy. Strategies for mitigating climate change are connected with handling economic and social activities through their effects on the use of energy. Climate Change Mitigation investigates the costs of mitigation measures in comparison to their benefits, and compares the effects of implementing mitigation measures on various areas such as energy security and energy economy. "For 20 years, diplomats have struggled to make progress on climate change, mostly because global diplomacy is not well-linked to the realities of how nations and firms control emissions and adapt to the impacts of a changing climate. In this excellent book, Dr Yamaguchi has assembled experts to guide the redesign of global policy. The authors underscore how global warming efforts must resonate with other policy goals.” David G. Victor, Director, Laboratory on International Law and Regulation and Professor, University of California San Diego "Climate Change Mitigation clarifies that climate change cannot be controlled by sacrificing economic growth or other global problems; however, action to control climate change cannot be delayed. Climate policy is pervasive and affects all dimensions of international policy;but it cannot be too ambitious: a balanced approach between mitigation and adaptation, economic growth and resource management, and short term development and long term investments, should be adopted. I recommend its reading.” Carlo Carraro,President, Ca’ Foscari University of Venice "The International Energy Agency estimates for every $1 of investment now toward sustainable energy, $4 of future spending can be saved. There is a business case for companies to reduce energy use. Companies in the energy and resource intensive industries must lead the way.” Chad Holliday, Chairman. World Business Council for Sustainable Development and former Chair and CEO, DuPont 
    Note: Description based upon print version of record , Climate Change Mitigation; A Balanced Approach to Climate Change; Foreword; About the Authors; Acknowledgments; Contents; Abbreviations; Chapter 1: Introduction; Chapter 2: The Ultimate Objective of Climate Response Strategies, and a Desirable and Feasible International Framework; 2.1 The Ultimate Objective (Article 2 of the UNFCCC), and the 2 Degree Target; 2.1.1 Brief History of Article 2; 2.1.2 Interpretation of Article 2; 2.1.2.1 Article 2 and IPCC; 2.1.2.2 Tolerable Windows Approach; 2.1.2.3 Cost-Benefit Analysis; 2.1.3 2 Degree Target at the G8 Summit and International Negotiations , 2.2 2 Degree Target from the Viewpoint of Vertical Balance: What Does It Mean?2.2.1 Is a 2 Degree Increase Dangerous?; 2.2.2 No Adaptation Is Unrealistic; 2.2.3 Catastrophe and 2 Degree Target; 2.2.4 Feasibility of 2 Degree Target; 2.2.4.1 Technology Is the Key; 2.2.4.2 From the Viewpoint of Per Capita Emissions; 2.2.5 Uncertainty and 2 Degree Target; 2.2.6 2 Degree Target from a Cost and Benefit Perspective; 2.2.6.1 Nordhaus´ a Question of Balance; 2.2.6.2 The Stern Review; 2.3 2 Degree Target from the Viewpoint of Horizontal Balance: Efficient Allocation of Scarce Resources , 2.4 What Kind of International Framework Will Be Desirable and Feasible?2.4.1 Current Situation; 2.4.2 Does a Legally Binding Treaty Work Well?; 2.4.3 Pledge and Review Is the Best Way for the First Step; 2.4.4 Common but Differentiated Responsibilities; 2.4.5 Taking Various Factors-Adaptation, Technology Innovation and Diffusion, and Funding-into Account; 2.4.6 Geo-engineering as an Insurance; 2.5 Concluding Remarks; References; Chapter 3: Mitigation Targets and Effort-Sharing Among Regions and Countries , 3.1 Climate Change Mitigation Targets in the Context of Mitigation and Damage Costs, and Sustainable Development3.1.1 Climate Change Mitigation Targets in the Context of Balancing Climate Change Mitigation and Damages; 3.1.2 Climate Change Mitigation in the Context of Sustainable Development; 3.2 Analysis of Major Economies´ Mid- and Long-Term Mitigation Targets; 3.2.1 Methodology for Sharing GHG Emission Reduction Efforts; 3.2.2 Analysis of Mid-Term Mitigation Targets for Reasonable and Appropriate Effort-Sharing in Emission Reductions Among Regions and Countries , 3.2.2.1 Allowable Global Emissions in 20203.2.2.2 Emission Allocations in 2020 Between Annex I and Non-Annex I Countries; 3.2.2.3 Emission Allocations in 2020 Among Annex I Countries; 3.2.3 Analysis of Long-Term Mitigation Targets for Reasonable and Appropriate Effort-Sharing in Emission Reductions Among Regions and Countries; 3.2.4 Policy Implications of Emission Allocations; 3.3 Concluding Remarks; References; Chapter 4: Balance Between Energy Security and Mitigation Responses; 4.1 How to Accomplish the Three Targets of Economic Development, Energy Security, and Climate Protection , 4.1.1 Global Trend of Energy-Related CO2 Emissions , Electronic reproduction; Available via World Wide Web
    Additional Edition: Print version Climate Change Mitigation : A Balanced Approach to Climate Change
    Language: English
    URL: Volltext  (Lizenzpflichtig)
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  • 7
    Online Resource
    Online Resource
    Amsterdam : IOS Press
    Format: 1 Online-Ressource (222 p.)
    ISBN: 9781607506157 , 1607506157 , 9781607506140 , 1607506149
    Series Statement: Ambient intelligence and smart environments v. 7
    Note: Includes bibliographical references , Machine generated contents note - Introduction - Lambert van Nistelrooij -- - I. - Building the Information Society (1993-1997) - Lambert van Nistelrooij -- - II. - Building the Information Society for Us All (1996) - Lambert van Nistelrooij -- - 1 - Introduction - Lambert van Nistelrooij -- - 2 - Data, Information, and Knowledge - Lambert van Nistelrooij -- - 3 - Social Constructivism v Technology Determinism - Lambert van Nistelrooij -- - 4 - Policy Challenges Social Exclusion, Literacy, Virtuality, and Flexible Organisation - Lambert van Nistelrooij -- - III. - Towards Lisbon (1997-2000) - Lambert van Nistelrooij -- - 1 - The Rolling Action Plan for the Information Society (1997) - Lambert van Nistelrooij -- - 2 - The European Employment Strategy and Elderly People - Lambert van Nistelrooij -- - IV. - The Lisbon Agenda (2000) - Lambert van Nistelrooij -- - 1 - The Lisbon Strategy, Ageing Population, and ICT - Lambert van Nistelrooij -- - 2 - e-Europe and the Choice for Access as Pivotal Principle - Lambert van Nistelrooij , 3 - Demographic Ageing Drives the EU 'Towards a Europe for all Ages' - Lambert van Nistelrooij -- - 4 - Demographic Ageing, Information Society and Elderly People - Lambert van Nistelrooij -- - V. - The Reviewed Lisbon Agenda and the Emergence of e-Inclusion for Elderly People (2005-to Date) - Lambert van Nistelrooij -- - 1 - A More Integrated Approach - Lambert van Nistelrooij -- - 2 - The Socio-Economic Challenges of Ageing Societies A New Appraisal - Lambert van Nistelrooij -- - 3 - i2010 European Information Society Enters e-Inclusion - Lambert van Nistelrooij -- - 4 - The Riga Declaration (2006) - Lambert van Nistelrooij -- - 5 - The Bled and Vienna Summits (2008) - Lambert van Nistelrooij -- - 6 - Towards EU 2020 - Lambert van Nistelrooij -- - VI. - Active Ageing on the EU Agenda - Lambert van Nistelrooij -- - References - Lambert van Nistelrooij -- - Introduction e-Inclusion, Vulnerability, and Active Ageing - Lambert van Nistelrooij -- - I. - Diversity and Commonalities - Lambert van Nistelrooij -- - 1 - Diversity - Lambert van Nistelrooij -- - 2 - ... and commonalities - Lambert van Nistelrooij , II. - Passing of Time and Power Relations - Lambert van Nistelrooij -- - 1 - Passing of Time - Lambert van Nistelrooij -- - 2 - Ageing and Power - Lambert van Nistelrooij -- - III. - Ageing, Wisdom, Wealth and Democratic Systems - Lambert van Nistelrooij -- - 1 - On Wisdom - Lambert van Nistelrooij -- - 2 - On Wealth - Lambert van Nistelrooij -- - 3 - Notes on the Idolatry of Youth (in Historical Memory and Democratic Systems) - Lambert van Nistelrooij -- - IV. - The Expectancy of Death - Lambert van Nistelrooij -- - 1 - On Death - Lambert van Nistelrooij -- - 2 - On Contrasting Ageing - Lambert van Nistelrooij -- - 2.1 - Narrative - Lambert van Nistelrooij -- - 2.2 - Science - Lambert van Nistelrooij -- - 2.3 - Crossing Lines - Lambert van Nistelrooij -- - V. - Active Ageing A Blessing for the Aged? - Lambert van Nistelrooij -- - References - Lambert van Nistelrooij -- - Introduction - Lambert van Nistelrooij -- - I. - Human Rights and the Elderly - Lambert van Nistelrooij -- - 1 - The International Framework on Ageing - Lambert van Nistelrooij -- - 2 - The Rights of Elderly People in Positive Human Rights Law in Europe - Lambert van Nistelrooij , II. - The European Convention of Human Rights (ECHR) - Lambert van Nistelrooij -- - 1 - Article 3 Prohibition of Torture, Inhuman or Degrading Treatment or Punishment - Lambert van Nistelrooij -- - 2 - Article 5 Right to Liberty and Security - Lambert van Nistelrooij -- - 3 - Article 8 Right to Respect for Private and Family Life - Lambert van Nistelrooij -- - III. - The Revised European Social Charter - Lambert van Nistelrooij -- - 1 - Article 23 The Right of Elderly Persons to Social Protection - Lambert van Nistelrooij -- - IV. - The EU Charter of Fundamental Rights - Lambert van Nistelrooij -- - 1 - Article 25 The Rights of the Elderly - Lambert van Nistelrooij -- - 2 - Article 14 The Right to Education - Lambert van Nistelrooij -- - V. - Old Age and Discrimination - Lambert van Nistelrooij -- - 1 - Legal Framework - Lambert van Nistelrooij -- - 2 - Discrimination on the Ground of (Old) Age - Lambert van Nistelrooij -- - 3 - Reasonable Accommodation - Lambert van Nistelrooij -- - VI. - Legal Areas Relevant to e-Inclusion - Lambert van Nistelrooij -- - 1 - e-Health - Lambert van Nistelrooij -- - 2 - e-Government - Lambert van Nistelrooij , 3 - Corporate Social Responsibility - Lambert van Nistelrooij -- - 4 - Consumer Protection - Lambert van Nistelrooij -- - 5 - Product Safety and Liability for Defective Products - Lambert van Nistelrooij -- - 6 - e-Commerce - Lambert van Nistelrooij -- - 7 - Intellectual Property Rights - Lambert van Nistelrooij -- - 8 - Standardization of ICT Products and Services - Lambert van Nistelrooij -- - 9 - Standards and Interoperability - Lambert van Nistelrooij -- - 10 - e-Accessibility - Lambert van Nistelrooij -- - 11 - Universal Service and Users' Rights - Lambert van Nistelrooij -- - 11.1 - Broadband Access - Lambert van Nistelrooij -- - 12 - ICT Implants - Lambert van Nistelrooij -- - 13 - Clinical Trials - Lambert van Nistelrooij -- - VII. - Ethical Guidelines - Lambert van Nistelrooij -- - References - Lambert van Nistelrooij -- - Introduction - Lambert van Nistelrooij -- - I. - Privacy - Lambert van Nistelrooij -- - 1 - Privacy, Networks and Active Ageing - Lambert van Nistelrooij -- - II. - Data Protection - Lambert van Nistelrooij -- - 1 - Privacy by Design - Lambert van Nistelrooij , 2 - Transparency and Accountability Principle - Lambert van Nistelrooij -- - References - Lambert van Nistelrooij -- - Introduction - Lambert van Nistelrooij -- - I. - Legal Framework - Lambert van Nistelrooij -- - II. - Problems - Lambert van Nistelrooij -- - 1 - Sociological Changes in the Information Society - Lambert van Nistelrooij -- - 2 - Unbalanced Relations - Lambert van Nistelrooij -- - 3 - Complexity, Information Asymmetry and Requirements - Lambert van Nistelrooij -- - 4 - Capacity to Consent - Lambert van Nistelrooij -- - III. - Proposal - Lambert van Nistelrooij -- - 1 - Setting the Stage - Lambert van Nistelrooij -- - 2 - The Snag with Capacity - Lambert van Nistelrooij -- - 3 - Concierge - Lambert van Nistelrooij -- - References - Lambert van Nistelrooij -- - Introduction - Lambert van Nistelrooij -- - I. - Assistive Technology and Its Applications - Lambert van Nistelrooij -- - 1 - Emerging Technologies - Lambert van Nistelrooij -- - 1.1 - Robotics - Lambert van Nistelrooij -- - 1.2 - Artificial Intelligence - Lambert van Nistelrooij -- - 1.3 - Sensing and Surveillance Technology - Lambert van Nistelrooij , 1.4 - Biotechnology - Lambert van Nistelrooij -- - 1.5 - Biometrics - Lambert van Nistelrooij -- - 1.6 - Nanotechnology - Lambert van Nistelrooij -- - 1.7 - RFID Technologies - Lambert van Nistelrooij -- - 1.8 - GPS Technologies - Lambert van Nistelrooij -- - 1.9 - Connectedness Social Networking, Accessibility, and Communications Technologies - Lambert van Nistelrooij -- - 2 - Ageing Well with Converging Technologies - Lambert van Nistelrooij -- - 2.1 - The Foundation Ubiquitous Computing - Lambert van Nistelrooij -- - 2.2 - Context-Aware Computing and Ambient Intelligence - Lambert van Nistelrooij -- - 2.3 - Integrated, Personalised, Adaptive, and Anticipatory - Lambert van Nistelrooij -- - II. - Barriers and Risks - Lambert van Nistelrooij -- - References - Lambert van Nistelrooij -- - Introduction - Lambert van Nistelrooij -- - I. - What are Good Practices? - Lambert van Nistelrooij -- - 1 - General - Lambert van Nistelrooij -- - 2 - Projects - Lambert van Nistelrooij -- - 3 - Guidances - Lambert van Nistelrooij -- - 4 - Policies and Programmes - Lambert van Nistelrooij -- - II. - Value of Good Practices - Lambert van Nistelrooij , III. - Selecting Good Practices - Lambert van Nistelrooij -- - IV. - Disseminating Good Practices - Lambert van Nistelrooij -- - 1 - Good Practice Awards - Lambert van Nistelrooij -- - 2 - Prosyletising, Good Practice 'Missionaries' - Lambert van Nistelrooij -- - 3 - Publications - Lambert van Nistelrooij -- - 4 - Good Practice Libraries and Portals - Lambert van Nistelrooij -- - 5 - Special Events - Lambert van Nistelrooij -- - 6 - Conferences and Workshops - Lambert van Nistelrooij -- - V. - Linking Strategies and Good Practices - Lambert van Nistelrooij -- - VI. - Some Examples of Good Practice - Lambert van Nistelrooij -- - 1 - Seniomett [--] Training in ICT and e-Inclusion for Elderly People in Norway - Lambert van Nistelrooij -- - 2 - Ethical Guidance on Use of Wandering Technologies in Scotland - Lambert van Nistelrooij -- - 3 - Digital Story-Telling in Sweden as a Tool for e-Inclusion - Lambert van Nistelrooij -- - VII. - The Value of Good Practice Case Studies for Inclusion - Lambert van Nistelrooij -- - References - Lambert van Nistelrooij -- - Introduction - Lambert van Nistelrooij , I. - Ageing as a Social Fact - Lambert van Nistelrooij -- - II. - Power and Power Relations - Lambert van Nistelrooij -- - III. - Knowledge, Time, and Ageing - Lambert van Nistelrooij -- - IV. - Ageing in The Information Society - Lambert van Nistelrooij -- - V. - Empowering Old People by Addressing the Old-Person-Role - Lambert van Nistelrooij -- - VI. - Empowering the 'Extended Middle Age' Group - Lambert van Nistelrooij -- - VII. - Empowering the 'Frail Old Person' Group - Lambert van Nistelrooij -- - VIII. - Recommendations - Lambert van Nistelrooij -- - 1 - Recommendations for the Allocation of Basic Rights, Liberties, and Duties - Lambert van Nistelrooij -- - 2 - Recommendations for the Allocation of Resources, Notably ICT Resources - Lambert van Nistelrooij , Note continued - 3 - Recommendations for Creating Binding Relationships - Lambert van Nistelrooij -- - 4 - Recommendations for Choosing the Right Action - Lambert van Nistelrooij -- - References - Lambert van Nistelrooij , This book, Ageing and Invisibility, is the result of two years of research and part of the European Union (EU) FP7 project SENIOR (social, ethical and privacy needs in ICT for older people). The project was initiated to provide a systematic assessment of the social, ethical and privacy issues surrounding the use of computers and information technology for and by an ageing population. The direction of demographic change is clear in many societies worldwide: the population is ageing rapidly. By 2050 the number of people over 50 is expected to have increased by 35%, and those over 80 by a stagger
    Language: English
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