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  • 1
    Online-Ressource
    Online-Ressource
    London ; : Kogan Page, | London, England ; : Kogan Page,
    UID:
    almafu_9958059195602883
    Umfang: 1 online resource (vi, 314 pages) : , illustrations
    ISBN: 1-280-43551-8 , 9786610435517 , 1-4175-7229-9 , 0-7494-4710-9 , 1-59734-383-8
    Serie: Gale eBooks
    Inhalt: The aim of Brand Royalty is to be more than simply the most comprehensive collection of brand success stories ever. It will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context. It is entertaining and lively, as well as of practical use, with comments from consumers, psychologists, advertising executives, sociologists, marketing academics, brand managers, historical figures and business owners. It argues, controversially, that consumers and businesses share equal responsibility for the brands which surround us. Ultimately though, it is intended to be an enjoyable and thought-provoking read.
    Anmerkung: Intro -- Imprint page -- Contents -- Introduction -- The brand as religion -- The 100 choices -- 1 Innovation brands -- 1 Adidas: the performance brand -- 2 Sony: the pioneer brand -- 3 Hoover: the synonymous brand -- 4 Xerox: the research brand -- 5 American Express: the integrity brand -- 6 L'Oréal: the individuality brand -- 7 Durex: the safe brand -- 8 Mercedes-Benz: the prestige brand -- 9 Nescafé: the instant brand -- 10 Toyota: the big-picture brand -- 2 Pioneer brands -- 11 Heinz: the trust brand -- 12 Kellogg's: the familiarity brand -- 13 Colgate: the total brand -- 14 Ford: the volume brand -- 15 Goodyear: the leadership brand -- 16 Gillette: the shaving brand -- 17 Kleenex: the disposable brand -- 18 Wrigley: the new thinking brand -- 3 Distraction brands -- 19 MTV: the youth brand -- 20 Harry Potter: the story brand -- 21 Barbie: the escapist brand -- 22 Disney: the nostalgic brand -- 4 Streamlined brands -- 23 Cosmopolitan: the revolutionary brand -- 24 Nokia: the streamlined brand -- 25 Toys 'R' Us: the contraction brand -- 26 Subway: the focus brand -- 5 Muscle brands -- 27 IBM: the solution brand -- 28 Wal-Mart: the scale brand -- 29 McDonald's: the service brand -- 30 Nike: the sports brand -- 31 Starbucks: the postmodern brand -- 32 Microsoft: the dominance brand -- 6 Distinction brands -- 33 Pepsi: the differentiation brand -- 34 Hush Puppies: the casual brand -- 35 Timex: the durability brand -- 36 Evian: the purity brand -- 37 Duracell: the longer-lasting brand -- 38 Danone: the health brand -- 39 Heineken: the export brand -- 7 Status brands -- 40 Rolex: the superior brand -- 41 Courvoisier: the mystery brand -- 42 Louis Vuitton: the desirable brand -- 43 Moët & Chandon: the vintage brand -- 44 Burberry: the heritage brand -- 45 BMW: the defining brand -- 46 Gucci: the exclusive brand -- 47 Tiffany & Co: the sparkling brand. , 8 People brands -- 48 Oprah Winfrey: the saviour brand -- 49 Jennifer Lopez: the superstar brand -- 50 David Beckham: the icon brand -- 9 Responsibility brands -- 51 Johnson & Johnson: the crisis management brand -- 52 Ben & Jerry's: the caring brand -- 53 Seeds of Change: the goodness brand -- 54 Cafédirect: the fair-trade brand -- 55 MAC: the cause brand -- 56 Hewlett-Packard: the employees' brand -- 10 Broad brands -- 57 Yamaha: the ignored brand -- 58 Caterpillar: the rugged brand -- 59 Virgin: the elastic brand -- 11 Emotion brands -- 60 Apple: the cult brand -- 61 Harley-Davidson: the masculine brand -- 62 Zippo: the longevity brand -- 63 Jack Daniel's: the personality brand -- 64 Chrysler: the romance brand -- 65 Guinness: the timeless brand -- 12 Design brands -- 66 IKEA: the democratic brand -- 67 Audi: the advancement brand -- 68 Bang & Olufsen: the improvement brand -- 69 Muji: the minimal brand -- 70 Vespa: the beautiful brand -- 71 Converse: the heritage brand -- 72 Volkswagen: the longevity brand -- 13 Consistent brands -- 73 Coca-Cola: the ultimate brand -- 74 Nivea: the continuity brand -- 75 Hard Rock Café: the memorabilia brand -- 76 Clarins: the expertise brand -- 77 Campbell's soup: the uniformity brand -- 78 Budweiser: the targeted brand -- 14 Advertiser brands -- 79 Kraft: the household brand -- 80 Absolut Vodka: the advertising brand -- 81 Benetton: the colour brand -- 82 Calvin Klein: the sex brand -- 83 The Gap: the easy brand -- 84 Diesel: the ironic brand -- 15 Distribution brands -- 85 Avon: the resilient brand -- 86 Hertz: the credibility brand -- 87 Domino's Pizza: the home-delivery brand -- 88 Dell: the direct sales brand -- 89 Amazon: the e-shopping brand -- 16 Speed brands -- 90 Reuters: the objective brand -- 91 FedEx: the 'first' brand -- 92 Zara: the speed-to-market brand -- 93 Hello Kitty: the cute brand. , 94 Google: the search brand -- 95 CNN: the information brand -- 96 Hotmail: the viral brand -- 17 Evolution brands -- 97 Bacardi: the Caribbean brand -- 98 HSBC: the acquisition brand -- 99 Intel: the educating brand -- 100 Samsung: the rising brand -- The last word -- References -- Index.
    Weitere Ausg.: ISBN 0-7494-4257-3
    Sprache: Englisch
    Fachgebiete: Wirtschaftswissenschaften
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  • 2
    Buch
    Buch
    New York, NY : Avon
    UID:
    b3kat_BV035078483
    Umfang: 128 S. , zahlr. Ill.
    Serie: Art and cosmos
    Sprache: Englisch
    RVK:
    Schlagwort(e): Lebensbaum ; Kunst ; Lebensbaum ; Ikonographie ; Lebensbaum ; Kultur ; Geschichte ; Allegorie ; Welt ; Ikonographie ; Baum
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 3
    Online-Ressource
    Online-Ressource
    Raleigh, N.C : Alex Catalogue
    UID:
    b3kat_BV035412446
    Ausgabe: Online-Ausgabe Boulder, Colo NetLibrary Online-Ressource E-Books von NetLibrary Sonstige Standardnummer des Gesamttitels: 22382847
    Ausgabe: Boulder, Colo NetLibrary
    ISBN: 0585065764
    Serie: Sketch book
    Anmerkung: Access may be limited to NetLibrary affiliated libraries
    Weitere Ausg.: Reproduktion von Irving, Washington, 1783-1859 Stratford-on-Avon [199-?]
    Sprache: Englisch
    Schlagwort(e): Patentschrift
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  • 4
    Online-Ressource
    Online-Ressource
    Oxford :Archaeopress,
    UID:
    almafu_9961060207402883
    Umfang: 1 online resource (106 pages)
    ISBN: 1-78969-409-4
    Inhalt: This volume presents a corpus and discussion of seventy-one Anglo-Saxon copper-alloy containers from forty-nine sites across England dating to the seventh and possibly eighth centuries, and variously described as work boxes, needle cases, amulet containers or Christian reliquaries.
    Anmerkung: Cover -- Title Page -- Copyright Information -- Contents -- List of Figures -- Figure 1. Type I Harford Farm reconstruction after Penn, K, 2000. -- Figure 2. Type I design principles -- Figure 3. Type I assembly features -- Figure 4. Type I and II techniques used for attaching lid top and body base (a) rivets, (b) flange and solder, (c) convex and solder, (d) material clenching -- Figure 5. Type I general arrangement when worn -- Figure 6. Aldborough (Yorkshire) unusual box with unfinished cruciform on body base -- Figure 7. Ascot-under-Wychwood (Oxfordshire) Type I base assembly with impressive Style II incised iconography -- Figure 8. Ashmolean Museum (Oxford) Type I, unprovenanced -- Figure 9. Dover Painted House (Kent) Type I after Philp 2003, base assembly with angled stop ridge, body decorated with chevron, cross saltire and diamond pattern -- Plate 1. Harford Farm (Norfolk) Type I after Penn 2000, reconstruction Tony Gibson and Peter Grey -- Plate 2. Hawnby (Yorkshire) Type I, reconstruction Tony Gibson -- Figure 10. Polhill (Kent) Grave 43 Type I after Philp 2003, with raised stop ridge. Lid ring and body repoussé decorated in curvaceous Salin Style II, lid top and body base with equal arm Latin cross -- Figure 11. Verulamium (Hertfordshire) Grave 21 Type I after Ager 1989, artistically decorated suggestive of Style II -- Figure 12. Wolverton (Buckinghamshire) Grave 2168 after PAS BUC-337D72, Type I with runes and hinged lid -- Figure 13. North Leigh (Oxfordshire) Type II with repoussé body and incised lid top decorations -- Figure 14. Suspension Flange Type II [a] Stanlow [b] Dover Buckland Grave 102 [c] Sibertswold Grave 80 [d] North Leigh [e] Burwell Grave 42 [f] Cuxton Grave 306 (iconography exaggerated) [g] St Mary's Stadium Grave 4202. , Figure 15. Burwell (Cambridgeshire) Grave 42 [a] Type II most highly decorated of all Types of boxes [b] lid top and body base decorated with die stamped reconstruction of the Beowulf Dragon Fight? -- Figure 16. Burwell Village (Suffolk) Incomplete Type II decorative flange -- Figure 17a. Cuxton (Kent) Grave 306 Type II after Blackmore et al. Incised iconography on hill very faintly scratched on original , exaggerated for illustration -- Figure 17b. Cuxton (Kent) Grave 306 Type II after Blackmore et al. Incised iconography on hill very faintly scratched on original , exaggerated for illustration -- Plate 3. Dover Buckland Grave 107 Type II after Evison 1987 -- Figure 18. North Leigh (Oxfordshire) Type II, lid top with incised decoration, body block type repoussé similar to that on a Type I box from Verulamium (Hertfordshire) Grave 21 -- Figure 19. North Leigh (Oxfordshire) Type II, proposed construction sequence 1. Size and cut metal blanks 2. Decorate body with repoussé 3. Shape blanks around a core former, possibly a tree branch 4-5 Drill holes, apply rivets, shape trefoil flange and l -- Plate 4. Stand Low, Derbyshire, reconstruction by Peter Grey after a watercolour painting by L. Jewitt -- Figure 20. Cuxton (Kent) Grave 306 Type III after Blackmore et al 2006, with incised secondary Gospel scene -- Figure 21. Harford Farm(Norfolk) Grave 18 Type III after Penn 2000 -- Figure 22. Marina Drive (Bedfordshire) Grave E3 lid top or body base, solder on underside, reused as a pendant -- Figure 23. Examples of cruciform decorations [a] Polhill Grave 23, [b] Kingston Down Grave 96, [c] Marina Drive Grave E3, [d] Uncleby Grave 1, [e] Sibertswold Grave 60, [f] Ashmolean Museum, [g] Garton Green II Barrow 6, Grave 4a, [h] Uncleby Grave 29. , Figure 24. [a] Illustration of design concept: cross saltire and diamond pattern [b] Pottery examples after Myres, J 1977 Bagginton (Warwickshire), Chamberlain's Barn (Bedfordshire), Chevron example Sancton (Yorkshire). [c] Dover Painted House body decora -- Plate 5. Bronze figurine 9cm height, Imst, Austria -- Plate 6. Centre piece bronze diadem, Late Iron Age, Vergina, Greece -- List of Tables -- Table 1. Corpus of boxes by county and box Type -- Table 2. Boxes by Type, box components (C) box fragments (F) -- Table 3. Boxes with cruciform decorations and contents -- Table 4. Known position of boxes in graves -- Abstract -- Introduction -- Archaeological and Scientific Dating Evidence -- Tables -- Artefact Distribution Map -- Technical Details Type I -- Design and Manufacturing Techniques I -- Corpus of Type I boxes -- Aldborough, Yorkshire -- Arncliffe, Carr Farm, Yorkshire -- Ascot-under-Wychwood, Oxfordshire -- Ashmolean Museum, Oxford -- Bidford-on- Avon, Warwickshire -- Bulford, Wiltshire -- Burwell, Cambridgeshire -- Castledyke South, Barton-on-Humber, Lincolnshire -- Cransley, Northamptonshire -- Didcot Power Station, Oxfordshire -- Dover Painted House, Kent -- Finglesham, Kent -- Garton Green Lane II, Yorkshire -- Harford Farm, Caistor St. Edmunds, Norfolk -- Hawnby, Yorkshire -- Hurdlow, Derbyshire -- Isle of Thanet, Kent -- Kempston, Bedfordshire -- Kingston Down, Kent -- Lechlade, Butler's Field, Gloucestershire -- Marina Drive, Dunstable, Bedfordshire -- Painsthorpe Wold, Yorkshire -- Polhill, Dunton Green, Kent -- Standlake, Oxfordshire -- Tidworth, Wiltshire -- Uncleby, Yorkshire -- Updown, Eastry, Kent -- Verulamium, King Harry Lane, Hertfordshire -- Westfield Farm, Ely, Cambridgeshire -- Wolverton, Buckinghamshire -- Yatesbury, Cherhill, Wiltshire -- Design and Manufacturing Techniques II -- Technical Details Type II. , Corpus of Type II boxes -- Burwell, Cambridgeshire -- Burwell Village, Suffolk -- Cuxton, Kent -- Dover, Buckland, Kent -- North Leigh, Oxfordshire -- Sibertswold, Kent -- St Mary's Stadium, Southampton, Hampshire -- Stand Low, Derbyshire -- Design and Manufacturing Techniques III -- Technical Details Type III -- Corpus of Type III boxes -- Cuxton, Kent -- Harford Farm, Norfolk -- Kingston Down, Kent -- Little Wilbraham, Cambridgeshire -- Prittlewell, Essex -- Fragments and Component Parts -- Barrington A [Edix Hill],* Cambridgeshire -- Barrington B [Hooper's Field?],* Cambridgeshire -- Bourne End, Buckinghamshire. SMR 0117702004 -- Hambleton Moor female burial, Yorkshire. PRN MCA 3633 -- Haslingfield, Cambridgeshire -- Marina Drive, Bedfordshire. -- Caerwent, Monmouthshire. PAS WAW-FF3CCA7 -- Ilam, Staffordshire. PAS WMIDS-DC4EA4 -- Kirton in Lindsey, Lincolnshire. PAS LIN-E32932 -- Stroud, Gloucestershire. PAS GLO-DA7D75 -- Wolfhamcote, Warwickshire. PAS WAW-DA3434 -- Secular Art or Sacred Symbols? -- Box Type I: Components and metal fragments of boxes -- Box Type II -- Box Type III -- What are they? -- Discussion: What are they? -- The final deposition of reliquaries -- Appendix : Children's Inhumation Grave Assemblages -- Didcot (Oxfordshire) Grave 12. Female, age c.3-5 years -- Marina Drive (Bedfordshire) Grave E2. Female, age 12 years -- Marina Drive (Bedfordshire) Grave E3. Female, age 8 years -- Updown Eastry (Kent) Grave 76:34. Burial of a very small child or baby -- Acknowledgements -- Illustrations -- Photographs -- Bibliography.
    Weitere Ausg.: ISBN 1-78969-408-6
    Sprache: Englisch
    Fachgebiete: Geschichte , Theologie/Religionswissenschaften
    RVK:
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    Schlagwort(e): Electronic books ; Electronic books ; Electronic books.
    URL: FULL  ((OIS Credentials Required))
    URL: FULL  ((OIS Credentials Required))
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  • 5
    Buch
    Buch
    Bradford-on-Avon :Moonraker Press,
    UID:
    almahu_BV012266964
    Umfang: 140 S. : 8 Ill. (farb.), 80 Ill.
    Sprache: Englisch
    Fachgebiete: Kunstgeschichte
    RVK:
    Schlagwort(e): Eisenbrücke ; Eisenbrücke ; Eisenbrücke
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  • 6
    Buch
    Buch
    Cambridge [u.a.] :Cambridge Univ. Press,
    UID:
    almafu_BV006159149
    Umfang: XVI, 217 S. : , zahlr. Ill.
    Ausgabe: 1. publ.
    ISBN: 0-521-35128-6
    Inhalt: Shakespeare was a supremely successful accommodator. The story of his career as actor and playwright, which this book tells, shows the accommodation of his remarkable talents to the circumstances of his time: the social, political and professional life of Elizabethan and Jacobean England. It describes the development of this talent into genius. It also describes a background of theatrical rivalry, opportunism, service to noble patrons, and the sometimes involuntary involvement in political intrigue. The book begins with Stratford-upon-Avon and investigates Shakespeare's likely link with the Earls of Derby, who were probably his first theatrical patrons. It goes on to detail the theatrical conditions that prevailed when Shakespeare first embarked on his profession. Year by year Peter Thomson recreates Shakespeare's writing career, showing how the plays mirror their times. The story reveals the precarious nature of theatrical survival, the constant threat posed by the withdrawal of noble or royal patronage, the spread of disease, the anxieties of war and the uncertain climate. Peter Thomson's concern throughout is with the concrete details of the profession, setting out playhouse practices from the viewpoint of playwright, actor and audience. His discussion of the London playhouses incorporates the new evidence provided by the recent Rose and Globe excavations. The narrative is succinct but entertaining, enabling the non-expert to pick a clear path through contemporary political struggles and intrigues, the structure of Elizabethan patronage, the formation and disbanding of theatre companies and the fate of their buildings. There are numerous illustrations. Some will be familiar to students of Shakespeare, but are reproduced here in the context of his professional development; others have been gleaned from museums, libraries and great houses to illustrate the wider social context of Elizabethan and Jacobean England.
    Sprache: Englisch
    Fachgebiete: Anglistik
    RVK:
    RVK:
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    Schlagwort(e): 1564-1616 Shakespeare, William ; Zeithintergrund ; 1564-1616 Shakespeare, William ; Theater ; Theater ; Englisch ; Drama ; Biografie ; Biografie ; Biografie ; Biografie
    Mehr zum Autor: Thomson, Peter 1938-
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  • 7
    Buch
    Buch
    London :Arnold,
    UID:
    almafu_BV003398185
    Umfang: 253 S.
    Serie: Stratford-upon-Avon studies 1
    Sprache: Englisch
    Fachgebiete: Anglistik
    RVK:
    Schlagwort(e): Englisch ; Drama ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung
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  • 8
    Buch
    Buch
    London u.a. :Arnold,
    UID:
    almafu_BV000362557
    Umfang: XVI, 167 S.
    Ausgabe: 1. publ. in Great Britain
    ISBN: 0-7131-6416-6
    Serie: Stratford-upon-Avon studies / Second series
    Sprache: Englisch
    Fachgebiete: Komparatistik. Außereuropäische Sprachen/Literaturen , Anglistik
    RVK:
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    Schlagwort(e): Prosa ; Englisch ; Literatur ; Erzähltechnik ; Erzähltheorie ; Film ; Film ; Erzähltechnik ; Erzähltheorie ; Englisch ; Aufsatzsammlung ; Aufsatzsammlung ; Filmografie ; Aufsatzsammlung ; Aufsatzsammlung
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  • 9
    Buch
    Buch
    London [u.a.] :Arnold,
    UID:
    almahu_BV004067646
    Umfang: XI, 148 S.
    Ausgabe: 1. publ.
    ISBN: 0-7131-6603-7
    Serie: Stratford-upon-Avon studies. Second series
    Sprache: Englisch
    Fachgebiete: Anglistik
    RVK:
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    Schlagwort(e): Roman ; Romanschriftstellerin ; Englisch ; Roman ; Frau ; Englisch ; Frauenroman ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung
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  • 10
    UID:
    almahu_BV049164281
    Umfang: Online-Ressource (xvi,254,[2]Seiten,plates) ; , 4°.
    Ausgabe: Online-Ausg Farmington Hills, Mich Cengage Gale 2009 Eighteenth Century Collections Online Electronic reproduction; Available via the World Wide Web
    Anmerkung: English Short Title Catalog, T146601. - Large paper issue. - Reproduction of original from British Library. - With a half-title and a final errata leaf
    Sprache: Englisch
    URL: Volltext  (Full text online)
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