UID:
edoccha_9958066167102883
Format:
1 online resource (xvi, 268 p. )
,
ill. ;
ISBN:
0-07-140124-5
Content:
"Market Leadership Strategies for Service Companies reveals the key strategies every service company needs to know in order to become a market leader and successfully stay ahead of the competition."
Content:
"Directed to senior marketing and management professionals, Market Leadership Strategies for Service Companies elucidates the steps to take to create dramatic growth in any service company, in any service industry, through reapproaching the marketing mind-set. Examples drawn from a wide selection of recognizable service companies and industries, including Southwest Airlines, Domino's, Pizza Hut, Taco Bell, FedEx, The Home Depot, IBM, Marriott International, and Mini Maids, illustrate how any company can achieve market dominance by moving in a different direction from competitors and putting people back into the service equation.
Content:
This book gives managers innovative practices and approaches that can lead to growth of the entire organization, higher profit margins, and increased customer loyalty."--Jacket.
Note:
Bibliographic Level Mode of Issuance: Monograph
,
Adopting a "Be Different" Attitude.
,
If You Are a Service Company ... Then Be a Service Company.
,
Avoid the "Be Better" Trap.
,
Dare to Be Different from Competitors --
,
Dominating Markets.
,
Learn to Say "No"
,
Be Number One with the Right Customers.
,
Treat Your Brand Like an Asset --
,
Creating Unique, Valued Services.
,
Innovate Continuously.
,
Revitalize Current Services.
,
Invent New Services.
,
Innovate the Service Process.
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Engage Your People --
,
Keeping Ahead of the Market.
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Sustain Service Market Leadership.
,
Elevate the Role of Marketing.
,
Redefine the Franchise.
,
Market Leadership Strategies at Work.
,
English
Additional Edition:
ISBN 0-8442-2441-3
Language:
English
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