UID:
almafu_9958132194702883
Umfang:
1 online resource (249 p.)
Ausgabe:
1st edition
ISBN:
9786611010195
,
9781281010193
,
1281010197
,
9781136411038
,
1136411038
,
9780080494463
,
0080494463
Serie:
Advances in tourism research series
Inhalt:
Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic liter
Anmerkung:
Description based upon print version of record.
,
DESTINATION MARKETING ORGANISATIONS; Copyright; Contents; Chapter 1Introduction to Destination Marketing Organisations; Chapter 2The Rationale for Destination Marketing Organisations; Chapter 3DMO Roles and Structure; Chapter 4Destination Branding; Chapter 5Destination Image; Chapter 6Destination Positioning; Chapter 7Destination Marketing; Chapter 8DMOs, Disasters and Crises; Chapter 9Performance Measures; Acknowledgments; Glossary; References; Appendix 1 - Position Discription New Zealand Tourism Board Member; Appendix 2 - NTO Slogans in 2003; Author Index; Subject Index
,
English
Weitere Ausg.:
ISBN 9780080443065
Weitere Ausg.:
ISBN 0080443060
Sprache:
Englisch
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