UID:
almafu_9960073537002883
Format:
1 online resource (viii, 75 pages) :
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illustrations
Edition:
1st edition
ISBN:
9780124071667
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012407166X
Series Statement:
Gale eBooks
Content:
Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person wr
Note:
"Portions of Chapter 1 are used with permission and have been updated and expanded upon from User Experience Re-Mastered"--Title page verso.
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"This book has been manufactured using Print On Demand technology. Each copy is produced to order and is limited to black ink. The online version of this book will show color figures where appropriate"--Title page verso.
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Front Cover; Brainstorming and Beyond; Copyright Page; Contents; Introduction; 1 Brainstorming; 1.1 Overview of Brainstorming; 1.2 When Should You Use Brainstorming?; 1.2.1 Strengths; 1.2.2 Weaknesses; 1.3 Procedures and Practical Advice on Brainstorming; 1.3.1 Planning the Brainstorming Session; 1.3.2 Conducting a Brainstorming Session; 1.3.3 After the Brainstorming Session; 1.4 Variations and Extensions to Brainstorming; 1.4.1 Buzz Sessions (Also Known as the Philips 66 Technique); 1.4.2 Free Listing; 1.4.3 The Nominal Group Technique; 1.4.4 Reverse (Negative) Brainstorming
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1.4.5 Delphi Method1.4.6 Remote Brainstorming; 1.5 Major Issues in the Use of Brainstorming; 1.5.1 What Is "Quality" in Brainstorming?; 1.5.2 How Many Participants Should I Have in Brainstorming Sessions?; 1.5.3 Social Issues that could Affect Idea Generation in Group Brainstorming; 1.6 Data Analysis; 1.6.1 Types of Data; 1.6.2 Analysis Techniques; 1.6.2.1 Listing Ideas; 1.6.2.2 Affinity Diagramming-Grouping Ideas from Brainstorming; 1.6.2.3 Voting on Brainstorming Ideas; 1.6.2.4 Criteria-Based Evaluation; 1.7 What Do You Need for Brainstorming?; 1.7.1 Personnel, Participants, and Training
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1.7.2 Hardware and Software1.7.3 Documents and Materials; Recommended Readings; References; 2 Brainwriting; 2.1 Overview of Brainwriting; 2.2 When Should You Use Brainwriting?; 2.2.1 Strengths; 2.2.2 Weaknesses; 2.3 Procedures and Practical Advice on Interactive Brainwriting; 2.3.1 Planning an Interactive Brainwriting Session; 2.3.2 Conducting an Interactive Brainwriting Session; 2.3.3 After the Brainwriting Session; 2.4 Variations and Extensions to Brainwriting; 2.4.1 Brainwriting Pool; 2.4.2 Brainwriting 6-3-5; 2.4.3 The Card-Exchange Technique; 2.4.4 One Idea, Quick Pass
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2.4.5 Crawford Slip Method2.5 Major Issues in the Use of Brainwriting; 2.5.1 Why Use Brainwriting When Our Team Already Knows About Group Brainstorming?; 2.6 Data Analysis; 2.6.1 Types of Data; 2.6.2 Analysis Techniques; 2.6.2.1 Listing Ideas; 2.6.2.2 Grouping Ideas from Brainwriting; 2.6.2.3 Rating or Ranking Brainwriting Ideas; 2.6.2.4 Decision Matrix; 2.7 What Do You Need to Use the Brainwriting Method?; 2.7.1 Personnel, Participants, and Training; 2.7.2 Hardware and Software; 2.7.3 Documents and Materials; Recommended Readings; References; 3 Braindrawing; 3.1 Overview of Braindrawing
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3.2 When Should You Use Braindrawing?3.2.1 Strengths; 3.2.2 Weaknesses; 3.3 Procedures and Practical Advice on the Braindrawing Method; 3.3.1 Planning a Braindrawing Session; 3.3.2 Conducting a Braindrawing Session; 3.3.3 After the Braindrawing Session; 3.4 Variations and Extensions to Braindrawing; 3.4.1 Move the Sketchers Rather than Move the Sketches; 3.4.2 The Gallery Method; 3.5 Major Issues in the Use of Braindrawing; 3.5.1 Artistic Anxiety; 3.5.2 Using Braindrawing with Children; 3.6 Data Analysis; 3.6.1 Types of Data; 3.6.2 Analysis Techniques; 3.6.2.1 Idea Extraction
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3.6.2.2 Voting, Rating, or Ranking
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English
Additional Edition:
ISBN 9780124071575
Additional Edition:
ISBN 0124071570
Language:
English
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