UID:
almafu_9960073101602883
Umfang:
1 online resource (x, 28 pages).
ISBN:
9781299442689
,
1299442684
,
9780124115910
,
0124115918
Serie:
Risk management portfolio
Inhalt:
Crisis Management at the Speed of the Internet provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation. Within minutes, the online consumer community can propel a company into an image crisis, brand damage, and a financial disaster-even if the viral information isn't factual. It is critical that an organization respond quickly and decisively to crises in online media. The report explores examples of companies that have experienced this kind of impact, and describes practical, strate
Anmerkung:
Description based upon print version of record.
,
Front Cover; Crisis Management at the Speed of the Internet; Copyright page; Contents; Executive Summary; What is a Trend Report?; Introduction; Understanding Threats from New Internet Technologies; YouTube; Twitter; Facebook; MySpace; Other Social Networking Sites; Examples of Internet-Based Incidents; Domino's Pizza; United Airlines; Other Examples; Planning Ahead to Mitigate a Possible Internet Crisis; Assessment; Preparing for a Crisis; Proven Results; When Time Matters Most: Responding in Real Time; Speed of Response; Relevance; Closure and Follow-Through
,
A Comprehensive Approach to Internal CommunicationsCredibility; The New Timeline; Educate Executives on How to Respond; Don't Let Rumors Start; Additional Resources; Also Available in Elsevier's Security Executive Council Risk Management Portfolio; CONTRIBUTORS; References; About the Authors; About Elsevier's Security Executive Council Risk Management Portfolio
,
English
Weitere Ausg.:
ISBN 9780124115873
Weitere Ausg.:
ISBN 012411587X
Sprache:
Englisch
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