UID:
almahu_9948025529202882
Format:
1 online resource (471 p.)
ISBN:
1-281-18661-9
,
9786611186616
,
0-08-052808-2
Content:
With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to thenonscientist. Biomedical Communications illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improvin
Note:
Description based upon print version of record.
,
Front Cover; Biomedical Communications: Purposes, Audiences, and Strategies; Copyright Page; Contents; Acknowledgments; Part I: A Basic Framework; Chapter 1. Using Research to Improve Biomedical Communications; The Study of Human Attitudes and Behaviors; Two Purposes for Biomedical Communication; A Framework for Thinking about Biomedical Communication; The Need for Feedback; Chapter 2. The Public Understanding of Biomedical Science; The Measurement of Biomedical Literacy; A Basic Learning Model for Biomedical Literacy; The Marginal Impact of Selected Factors; Summary of Findings
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Implications for Biomedical CommunicatorsChapter 3. Public Interest in Health Information; Patterns of Interest in Health Information; A Model to Predict Interest in Health Information; The Importance of Selected Diseases; Implications for Biomedical Communicators; Chapter 4. Primary Sources of Biomedical Information; General Patterns of Media Use; Patterns of Media Use by Selected Groups; Trust in Health and Biomedical Information Sources; Implications for Biomedical Communicators; Chapter 5. The Acquisition and Retention of Health Information by Consumers; The Recall of Health Information
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Current and Latent Health Information ConsumersSources of Biomedical Information; Communicating Biomedical Information to Selected Groups; A Case Study in Nervousness or Stress Management; Implications for Biomedical Communicators; Chapter 6. Strategies for Communicating to Consumers; The Nature of Biomedical Communications to Consumers; A General Model of Biomedical Communications; Nine Questions to Guide Communications to Consumers; The Estimation of Communication Impact; Part III: Communications to Influence Public Policy
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Chapter 7. Citizen Participation in the Formulation of Biomedical PolicyParticipation in the Policy Formulation Process; The Attentive Public for Biomedical Research Issues; Implications for Biomedical Communicators; Chapter 8. The Acquisition of Information about Biomedical Policy Issues; Patterns of Media Use; A Summary Measure of Biomedical Information Acquisition; Trust in Information Sources; Implications for Biomedical Communicators; Chapter 9. Public Attitudes toward Biomedical Research Issues; General Schema toward Science and Technology
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Attitudes toward Support for Basic Scientific ResearchAttitudes toward Spending to Improve Health Care; The Use of Animals in Biomedical Research; Implications for Biomedical Communicators; Chapter 10. Public Attitudes toward Biotechnology Issues; Awareness of Biotechnology; Schemas about Biotechnology; Attitudes toward Medical and Agricultural Applications; Implications for Biomedical Communicators; Chapter 11. Strategies for Communicating about Biomedical Policy; The Structure of Biomedical Policy Communications; A General Model of Biomedical Policy Communications
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The Role of Intermediaries and Interpreters
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English
Additional Edition:
ISBN 0-12-496751-5
Language:
English
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