UID:
almafu_9960073685802883
Umfang:
1 online resource (397 p.)
Ausgabe:
1st edition
ISBN:
9780128006788
,
0128006781
,
9780128006351
,
0128006358
Inhalt:
Improving the User Experience through Practical Data Analytics is your must-have resource for making UX design decisions based on data, rather than hunches. Authors Fritz and Berger help the UX professional recognize and understand the enormous potential of the ever-increasing user data that is often accumulated as a by-product of routine UX tasks, such as conducting usability tests, launching surveys, or reviewing clickstream information. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. You'll be
Anmerkung:
Description based upon print version of record.
,
""Front Cover""; ""Advance Praise for Improving the User Experience through Practical Data Analytics""; ""Improving the User Experience through Practical Data Analytics""; ""Copyright""; ""Dedication""; ""Contents""; ""Preface""; ""WHY WE WROTE THE BOOK""; ""HOW THIS BOOK IS SPECIAL""; ""THE SOFTWARE WE USE""; ""WHAT YOU NEED TO ALREADY KNOW""; ""ORGANIZATION AND COVERAGE""; ""EXERCISES AND SUPPLEMENTARY MATERIAL""; ""About the Authors""; ""MIKE FRITZ""; ""PAUL D. BERGER""; ""ABOUT THE ILLUSTRATOR: RICK PINCHERA""; ""Acknowledgments""
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""Chapter 1 - Introduction to a variety of useful statistical ideas and techniques""""1.1 INTRODUCTION""; ""1.2 THE GREAT NORMAL CURVE IN THE SKY""; ""1.3 CONFIDENCE INTERVALS""; ""1.4 HYPOTHESIS TESTING""; ""1.5 SUMMARY""; ""1.6 ADDENDUM: ACTIVATING “DATA ANALYSIS�""; ""REFERENCES""; ""Chapter 2 - Comparing two designs (or anything else!) using independent sample T-tests""; ""2.1 INTRODUCTION""; ""2.2 CASE STUDY: COMPARING DESIGNS AT MADEMOISELLE LA LA""; ""2.3 COMPARING TWO MEANS""; ""2.4 INDEPENDENT SAMPLES""; ""2.5 MADEMOISELLE LA LA REDUX""
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""2.6 BUT WHAT IF WE CONCLUDE THAT THE MEANS AREN�T DIFFERENT?""""2.7 FINAL OUTCOME AT MADEMOISELLE LA LA""; ""2.8 ADDENDUM: CONFIDENCE INTERVALS""; ""2.9 SUMMARY""; ""2.10 EXERCISE""; ""REFERENCE""; ""Chapter 3 - Comparing two designs (or anything else!) using paired sample T-tests""; ""3.1 INTRODUCTION""; ""3.2 VIGNETTE: HOW FAST CAN YOU POST A JOB AT BEHEMOTH.COM?""; ""3.3 INTRODUCTION TO PAIRED SAMPLES""; ""3.4 EXAMPLE OF PAIRED (TWO-SAMPLE) T-TEST""; ""3.5 BEHEMOTH.COM REVISITED""; ""3.6 ADDENDUM: A MINI-DISCUSSION WHY THE INDEPENDENT AND PAIRED TESTS NEED TO BE DIFFERENT""
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""3.7 SUMMARY""""3.8 EXERCISE""; ""REFERENCES""; ""Chapter 4 - Pass or fail? Binomial-related hypothesis testing and confidence intervals using independent samples""; ""4.1 INTRODUCTION""; ""4.2 CASE STUDY: IS OUR EXPENSIVE NEW SEARCH ENGINE AT BEHEMOTH.COM BETTER THAN WHAT WE ALREADY HAVE?""; ""4.3 HYPOTHESIS TESTING USING THE CHI-SQUARE TEST OF INDEPENDENCE OR FISHER�S EXACT TEST""; ""4.4 MEANWHILE, BACK AT BEHEMOTH.COM""; ""4.5 BINOMIAL CONFIDENCE INTERVALS AND THE ADJUSTED WALD METHOD""; ""4.6 SUMMARY""; ""4.7 ADDENDUM 1: HOW TO RUN THE CHI-SQUARE TEST FOR DIFFERENT SAMPLE SIZES""
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""Chapter 6 - Comparing more than two means: one factor ANOVA with independent samples. Multiple comparison testing with the Newman-Keuls test""
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English
Weitere Ausg.:
ISBN 9781336100961
Weitere Ausg.:
ISBN 1336100966
Sprache:
Englisch
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