Book
Upper Saddle River, NJ :Prentice Hall,
Format:
Getr. Zählung : Ill., graph. Darst.
Edition:
Millenium ed., internat. ed.
ISBN:
0-13-015684-1
Series Statement:
The Prentice Hall international series in marketing
Language:
English
Subjects:
Economics
Keywords:
Marketing
;
Management
;
Marketing
;
Marketingmanagement
;
Marketingmanagement
;
CD-ROM
;
Marktanalyse
;
Marketing-Mix
;
Marktforschung
;
Einführung
;
Lehrbuch
;
Konferenzschrift
Author information:
Kotler, Philip 1931-
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