Book
Englewood Cliffs, NJ :Prentice-Hall,
Format:
XX, 618 S. :
,
Ill., graph. Darst.
ISBN:
0-13-201269-3
Series Statement:
Prentice-Hall international series in management.
Language:
English
Subjects:
Economics
Keywords:
Produktinnovation
;
Design
;
Produktinnovation
;
Marketing
;
Produktmanagement
;
Produktmarketing
;
Produktplanung
;
Neues Produkt
;
Produktinnovation
;
Produktplanung
;
Neues Produkt
;
Produktmanagement
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