UID:
edocfu_9961556748002883
Format:
1 online resource (vii, 140 p.) :
,
ill.
Edition:
1st edition
ISBN:
0-13-704822-X
,
1-282-56344-0
,
9786612563447
,
0-13-704821-1
Content:
Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day! Take search optimization to the next level by providing the right content to the right user at the right time Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms New techniques for defining keywords more effectively Authored by IBM web pioneers with 45+ years of content and search optimization experience
Note:
Bibliographic Level Mode of Issuance: Monograph
,
Writing for Web users mimics writing for search engines -- How the Web medium has evolved from its print origins -- Writing relevant content for the Web audience -- Discovering and using popular keywords -- Engaging with Web visitors through more targeted search referrals -- Developing an optimized site architecture -- Gaining credibility through pagerank -- Capturing social- and rich-media opportunities -- Measuring Web effectiveness.
,
English
Additional Edition:
ISBN 0-13-704825-4
Additional Edition:
ISBN 0-13-700420-6
Language:
English
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