Format:
1 Online-Ressource (x, 160 Seiten)
,
Illustrationen
ISBN:
9780203139691
Content:
Acknowledgements -- Why brand language matters -- Brand language fundamentals -- The brand story -- The brand language brief -- The language of brand names -- The language of advertising claims -- The language of packaging -- The language of online and offline customer-brand interactions -- Brand language and brand management -- Glossary -- Index.
Note:
Literaturangaben
Additional Edition:
ISBN 9780415806749
Additional Edition:
ISBN 9780415899994
Additional Edition:
ISBN 9781136494284
Additional Edition:
Erscheint auch als Druck-Ausgabe Lerman, Dawn The language of branding New York : Routledge, 2018 ISBN 0415806747
Additional Edition:
ISBN 0415899990
Additional Edition:
ISBN 9780415806749
Additional Edition:
ISBN 9780415899994
Language:
English
Subjects:
Comparative Studies. Non-European Languages/Literatures
Keywords:
Marketing
;
Werbesprache
;
Markenname
DOI:
10.4324/9780203139691
Bookmarklink
