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  • 1
    Online-Ressource
    Online-Ressource
    Montreal : McGill-Queen's University Press
    UID:
    gbv_1819161099
    Umfang: 1 Online-Ressource (xii, 257 Seiten) , Illustrationen
    ISBN: 9780228015581 , 9780228015581
    Serie: La Collection Louis J. Robichaud/the Louis J. Robichaud Series 2
    Inhalt: During the first half of the twentieth century, Canadian fisheries regularly produced more fish than markets could absorb. In Eating the Ocean, Brian Payne explores how government-funded marketing encouraged consumers to increase their seafood consumption, and how this advertising endeavour contributed to the collapse of the nation's fisheries.
    Inhalt: Intro -- Title Page -- Copyright -- Dedication -- Contents -- Figures -- Acknowledgments -- Introduction Finding Fish Customers: Low Consumer Demand for Fish and Seafood Products in the Twentieth Century -- 1 The Modern State: Government Agency in Marketing Seafood from 1900 through the First World War -- 2 Eat Fish for Health: Nutritional Science and the Healthfulness of Seafood -- 3 Recasting the Seafood Consumer: The Housewife and the Modern Kitchen -- 4 Eating Our Way Out of Depression: Stimulating Consumer Economics for Industry Recovery -- 5 Fish Will Win the War: Patriotism and Seafood Rationing in the Second World War -- Conclusion Selling the Ocean: How Marketing Goals Affect Resource Sustainability -- Notes -- Index.
    Weitere Ausg.: ISBN 9780228015987
    Weitere Ausg.: ISBN 9780228014492
    Weitere Ausg.: Erscheint auch als Druck-Ausgabe Payne, Brian Eating the ocean Montreal : McGill-Queen's University Press, 2022 ISBN 0228014492
    Weitere Ausg.: ISBN 9780228014492
    Weitere Ausg.: ISBN 9780228015987
    Weitere Ausg.: ISBN 0228015987
    Sprache: Englisch
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
    BibTip Andere fanden auch interessant ...
  • 2
    Buch
    Buch
    Montreal ; Kingston ; London ; Chicago :McGill-Queen's University Press,
    UID:
    almafu_BV049302298
    Umfang: xii, 257 Seiten : , Illustrationen.
    Ausgabe: Issued also in electronic formats
    ISBN: 0-228-01449-2 , 978-0-228-01449-2 , 978-0-2280-1598-7 , 0-2280-1598-7
    Serie: La collection Louis J. Robichaud 2
    Inhalt: "During the first half of the twentieth century, Canadian fisheries regularly produced more fish than markets could absorb, driving down profits and wages. To address this, both industry and government sought to stimulate domestic consumption via increased advertising. In Eating the Ocean Brian Payne explores how government-funded marketing called upon Canadian housewives to prepare more seafood meals to improve family health and aid an industry central to Canadian identity and heritage. The goal was first to make seafood a central element of a “wholesome” diet as a solution to a perceived nutritional crisis, and, second, to aid industry recovery and growth while decreasing Canadian fisheries’ dependency on foreign markets. But fishery managers and policymakers fundamentally miscalculated consumer demand, wrongly assuming that Canadians could and would eat more seafood. Fisheries continued to extract more fish than the environment and the market could sustain, and the collapse of the nation’s fisheries that we are now seeing has as much to do with failed assessments of market demand as it does with faulty extraction practices. Using internal communications between industry leaders and Ottawa bureaucrats, as well as advertising and promotional material published in the nation’s leading magazines, national and local newspapers, and radio programming, Eating the Ocean traces the flawed understanding of not only supply but demand, a misguided gamble that caused fisheries to become the most mismanaged resource economy in early-twentieth-century Canada."--
    Anmerkung: Includes bibliographical references and index
    Weitere Ausg.: Erscheint auch als Online-Ausgabe ISBN 978-0-2280-1558-1
    Sprache: Englisch
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
    BibTip Andere fanden auch interessant ...
  • 3
    Online-Ressource
    Online-Ressource
    Montreal : McGill-Queen's University Press
    UID:
    b3kat_BV048831788
    Umfang: 1 Online-Ressource (271 Seiten)
    Ausgabe: 1st ed
    ISBN: 9780228015581
    Serie: La Collection Louis J. Robichaud/the Louis J. Robichaud Ser
    Inhalt: During the first half of the twentieth century, Canadian fisheries regularly produced more fish than markets could absorb. In Eating the Ocean, Brian Payne explores how government-funded marketing encouraged consumers to increase their seafood consumption, and how this advertising endeavour contributed to the collapse of the nation's fisheries
    Anmerkung: Description based on publisher supplied metadata and other sources , Cover -- EATING THE OCEAN -- Title -- Copyright -- Dedication -- Contents -- Figures -- Acknowledgments -- Introduction Finding Fish Customers: Low Consumer Demand for Fish and Seafood Products in the Twentieth Century -- 1 The Modern State: Government Agency in Marketing Seafood from 1900 through the First World War -- 2 Eat Fish for Health: Nutritional Science and the Healthfulness of Seafood -- 3 Recasting the Seafood Consumer: The Housewife and the Modern Kitchen -- 4 Eating Our Way Out of Depression: Stimulating Consumer Economics for Industry Recovery -- 5 Fish Will Win the War: Patriotism and Seafood Rationing in the Second World War -- Conclusion Selling the Ocean: How Marketing Goals Affect Resource Sustainability -- Notes -- Index
    Weitere Ausg.: Erscheint auch als Druck-Ausgabe Payne, Brian Eating the Ocean Montreal : McGill-Queen's University Press,c2022 ISBN 9780228015987
    Sprache: Englisch
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
    BibTip Andere fanden auch interessant ...
  • 4
    Online-Ressource
    Online-Ressource
    Montreal, Quebec :McGill-Queen's University Press,
    UID:
    almafu_9961448559002883
    Umfang: 1 online resource (239 pages)
    Ausgabe: 1st ed.
    ISBN: 0-2280-1557-X , 0-2280-1558-8
    Serie: La Collection Louis J. Robichaud/the Louis J. Robichaud
    Inhalt: During the first half of the twentieth century, Canadian fisheries regularly produced more fish than markets could absorb. In Eating the Ocean, Brian Payne explores how government-funded marketing encouraged consumers to increase their seafood consumption, and how this advertising endeavour contributed to the collapse of the nation's fisheries.
    Anmerkung: Includes index. , Intro -- Title Page -- Copyright -- Dedication -- Contents -- Figures -- Acknowledgments -- Introduction Finding Fish Customers: Low Consumer Demand for Fish and Seafood Products in the Twentieth Century -- 1 The Modern State: Government Agency in Marketing Seafood from 1900 through the First World War -- 2 Eat Fish for Health: Nutritional Science and the Healthfulness of Seafood -- 3 Recasting the Seafood Consumer: The Housewife and the Modern Kitchen -- 4 Eating Our Way Out of Depression: Stimulating Consumer Economics for Industry Recovery -- 5 Fish Will Win the War: Patriotism and Seafood Rationing in the Second World War -- Conclusion Selling the Ocean: How Marketing Goals Affect Resource Sustainability -- Notes -- Index.
    Weitere Ausg.: Print version: Payne, Brian Eating the Ocean Montreal : McGill-Queen's University Press,c2022 ISBN 9780228015987
    Sprache: Englisch
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
    BibTip Andere fanden auch interessant ...
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