UID:
kobvindex_INT0001337
Format:
xxxvi, 514 pages
,
illustrations
,
24 cm
ISBN:
9780230348028
,
0230348025
Content:
"Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications."
Language:
English
Keywords:
Edited volumes
;
Handbooks and manuals
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