UID:
almafu_9958130497702883
Format:
1 online resource (313 p.)
Edition:
1st edition
ISBN:
9786611005863
,
9781136068621
,
1136068627
,
9781281005861
,
128100586X
,
9780080491776
,
0080491774
Content:
""Marketing to Moviegoers"" is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major motion picture studios. The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know.This book will be indispensable for film marketing exec
Note:
Description based upon print version of record.
,
Cover; Marketing to Moviegoers; Copyright; Contents; Preface; Introduction; Chapter 1. Creative Strategy; Chapter 2. Market Research; Chapter 3. Paid Media Advertising; Chapter 4. Promotional Tie-Ins/Product Placement; Chapter 5. Merchandising; Chapter 6. Publicity; Chapter 7. Distribution to Theaters; Chapter 8. Exhibition; Chapter 9. Major Studios; Chapter 10. Independent Distributors; Chapter 11. Foreign Language Films; Chapter 12. Prints & Advertising Funds; Glossary; Bibliography; Index
,
English
Additional Edition:
ISBN 9781136068614
Additional Edition:
ISBN 1136068619
Additional Edition:
ISBN 9780240806877
Additional Edition:
ISBN 0240806875
Language:
English
DOI:
10.4324/9780080491776
Bookmarklink
