UID:
almafu_9958130500502883
Umfang:
1 online resource (427 p.)
Ausgabe:
1st edition
ISBN:
9786610754427
,
9781136124549
,
1136124543
,
9781280754425
,
1280754427
,
9780080468495
,
0080468497
Inhalt:
Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world ""how to"" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry. Record Label Marketing...* Builds your knowledge base by introducing the basics of the
Anmerkung:
Description based upon print version of record.
,
Marketing concepts and definitions -- Markets, market segmentation and consumer behavior -- The U.S. industry numbers -- Record label operations -- The profit and loss statement -- SoundScan and the music business -- How radio works -- Charts, airplay and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Distribution -- The music retail environment -- Grassroots marketing -- Internet marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Special products and special markets -- Marketing research -- The recording industry of the future -- The marketing plan -- DeMand de world over.
,
English
Weitere Ausg.:
ISBN 9780240807874
Weitere Ausg.:
ISBN 0240807871
Sprache:
Englisch
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