Umfang:
1 Online-Ressource (xviii, 290 pages)
,
illustrations
Ausgabe:
Online-Ausg. [S.l.] HathiTrust Digital Library Electronic reproduction
ISBN:
0252030591
,
0252072995
,
0252092589
,
1283044099
,
9780252030598
,
9780252072994
,
9780252092589
,
9781283044097
Serie:
History of communication
Inhalt:
Annotation It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. Met with fierce political opposition from organized consumer movements when it emerged, modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment. In Advertising on Trial, Inger L. Stole examines how these consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate and transform advertising. She weaves their story together through the extensive use of primary sources, including archival research done with consumer and trade group records, as well as trade journals and a thorough engagement with the existing literature. Stole's account of this contentious struggle also demonstrates how public relations developed as a way to justify laissez-faire corporate advertising in light of a growing consumer rights movement, and how the failure to rein in advertising was significant not just for that period but for ours as well
Anmerkung:
Includes bibliographical references and index
,
Use copy Restrictions unspecified star MiAaHDL
,
Rise of a corporate culture -- Advertising challenged -- Drive for federal advertising regulation, 1933-1935 -- Consumer movement divided -- Defining the consumer agenda -- Legislative closure -- Red baiting the consumer movement -- Key players -- Legislative developments, 1933-38.
,
Electronic reproduction
,
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
,
English
Weitere Ausg.:
ISBN 9780252072994
Weitere Ausg.:
ISBN 0252072995
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe Stole, Inger L Advertising on trial Urbana, Ill : University of Illinois Press, ©2006
Sprache:
Englisch
URL:
Volltext
(lizenzpflichtig)
Bookmarklink
