Format:
1 Online-Ressource (xi, 227 pages)
ISBN:
0262360136
,
0262360144
,
9780262360142
,
9780262360135
Series Statement:
The MIT press essential knowledge series
Content:
1: Introducing Behavioral Insights -- 2: The History and Thought behind Behavioral Insights -- 3: Examples of Behavioral Insights in Practice -- 4: Applying Behavioral Insights -- 5: Criticisms, Considerations, and Limitations -- 6: The Future of Behavioral Insights -- Glossary -- Notes -- Further Reading -- Index.
Content:
An accessible introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this "automatic" side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior--rather than assumptions about it--to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples
Additional Edition:
ISBN 9780262539401
Additional Edition:
ISBN 0262539403
Additional Edition:
ISBN 9780262539401
Additional Edition:
Erscheint auch als Druck-Ausgabe Behavioral insights Cambridge, Massachusetts : The MIT Press, [2020]
Language:
English
Keywords:
Electronic books
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