Format:
xi, 147 Seiten
ISBN:
9780367029289
Series Statement:
Routledge studies in media theory & practice 7
Content:
Motion typography -- The "reading-image".
Content:
"In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design, using the concept of the 'reading-image' to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences--including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)--Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics, offering a striking theoretical model for understanding typography in media"--
Note:
Includes index
Additional Edition:
ISBN 9780367029302
Additional Edition:
Erscheint auch als Online-Ausgabe Betancourt, Michael, 1970 - Typography and motion graphics New York : Routledge, Taylor & Francis Group, 2019 ISBN 9780367029302
Additional Edition:
ISBN 0367029308
Additional Edition:
ISBN 9780429629471
Additional Edition:
ISBN 0429629478
Additional Edition:
ISBN 9780429627835
Additional Edition:
ISBN 0429627831
Additional Edition:
ISBN 9780429626197
Additional Edition:
ISBN 0429626193
Language:
English
Keywords:
Grafik
;
Untertitel
Author information:
Betancourt, Michael 1970-
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