UID:
almahu_9949384538402882
Umfang:
1 online resource
ISBN:
9781351173544
,
1351173545
,
9781351173568
,
1351173561
,
9781351173551
,
1351173553
,
9781351173537
,
1351173537
Inhalt:
Perspectives on Purpose brings together industry leaders to advocate for a more human-centered and socially-conscious future for businesses. Sharing stories from their work at companies like Ben and Jerry's, Sephora, Airbnb, Diageo, VF Corporation, and Hyatt, these authors demonstrate how weaving purpose into the profit-making core of business helps companies do good and do well.
Anmerkung:
The business case for purpose: Friedman, Fink, and the battle for the soul of business / Freya Williams, CEO, North America, Futerra -- The new brand-consumer contract: tectonic shifts and new tenets / Sam Hornsby, Founder and CEO, Triptk -- Ethical dilemmas and purpose-led decision-making: do the right thing for whom? / Frank J. Oswald, Lecturer, Columbia University, M.S. Strategic Communication Program -- Measuring purpose: from organizational commitments to social impact / Matthew Quint, Director, Center on Global Brand Leadership, Columbia Business School -- How to be a champion of purpose / Maryam Banikarim, Former CEO, Hyatt, Gannett, NBC Universal, and Univision -- Setting the north star: finding purpose and building instinct / Ambika Gautam Pai, Former partner and co-head of strategy, Wolf & Wilhemine and Heidi Hackemer, Founder, Wolf & Wilhemine -- Transforming the organization: designing for purpose and humanity / Tom Andrews, Founder, TJALeadership and former President of Organizational Transformation Practice, Sympartners -- Putting values into action: delivering on purpose by establishing, embedding, enacting, and expressing your values / Alexandra Dimiziani, Co-founder and Global Managing Partner, Twentyfirstcenturybrand -- Activating living experiences: building brand relevance by putting purpose to work / Jorge Aguilar, Partner, Prophet -- Building community: revolutionizing the way we manage brands / Thomas Ordahl, Chief Strategy Officer, Landor -- Using those strengths for greater good: a social impact journey and toolkit / Corrie Conrad, Vice President, Social Impact & Sustainability, Diversity & Inclusion, Sephora -- VF Corporation: the journey of becoming a purpose-led portfolio / Haley Rushing, Co-founder and Chief Purposologist, The Purpose Institute and Letitia Webster, Global Vice President, Sustainability and Responsibility, VF Corporation -- Diageo's ugly distilling company: distilled with purpose / Ila Byrne, Innovation Director, Diageo and Ryan Hunter, Former Senior Innovation Manager, Diageo -- Thorn and Wolff Olins: bringing clarity to non-profit purpose / Sam Liebeskind, Former Strategy Director, Wolff Olins and Sarah Potts, Head of Marketing, Thorn -- Ben & Jerry's: continuing to turn values into value through linked prosperity / Rob Michalak, Global Director of Social Impact, Ben & Jerry's.
Weitere Ausg.:
Print version: Perspectives on purpose London : Routledge, Taylor & Francis Group 2019. ISBN 0815387245
Sprache:
Englisch
Schlagwort(e):
Electronic books.
;
Electronic books.
URL:
https://www.taylorfrancis.com/books/9781351173568
Bookmarklink
