UID:
almahu_9949434889702882
Format:
1 online resource
ISBN:
9781000828085
,
1000828085
,
9780429329647
,
0429329644
,
9781000828061
,
1000828069
Content:
This book is a comprehensive and practical guide to project marketing - a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings. The volume: Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour. Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts. Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability. An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.
Additional Edition:
Print version: ISBN 9781000828085
Additional Edition:
Print version: ISBN 0367350904
Additional Edition:
ISBN 9780367350901
Additional Edition:
ISBN 9780367350918
Additional Edition:
ISBN 0367350912
Language:
English
DOI:
10.4324/9780429329647
URL:
https://www.taylorfrancis.com/books/9780429329647
Bookmarklink
