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RETAIL AND MARKETING CHANNELS : ECONOMIC AND MARKETING PERSPECTIVES ON PRODUCER-DISTRIBUTOR RELATIONSHIPS (1989)

LONDON : ROUTLEDGE | NEW YORK

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UID:

b3kat_BV023648320

Format: XVIII, 326 S.

ISBN: 0415032180

Language: Undetermined

Subjects: Economics

RVK:

QP 621

RVK:

QQ 400

Keywords: Konferenzschrift

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HTW Berlin

TU Berlin

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Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships ; [Selected papers from the Fourth International Conference on Distribution, held at Bocconi University, Milan, July 3-4, 1987, organized by the Centro di studi sul commercio and the Dept. of Marketing of New York University] (1989)

Pellegrini, Luca 1952- ; Reddy, Srinivas K. ; Università commerciale Luigi Bocconi ; [et al.]

London ; New York :Routledge,

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UID:

almafu_BV023511728

Format: XVIII, 326 S. : Ill. ; 23 cm.

Edition: 1. publ.

ISBN: 0-415-03218-0

Language: English

Subjects: Economics

RVK:

QQ 400

Keywords: Absatzweg ; Einzelhandel ; Einzelhandel ; Marketing ; Distribution ; Handelsbetrieb ; Verbrauchsgüterindustrie ; Absatzweg ; Vertikales Marketing ; Konferenzschrift ; Konferenzschrift

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FU Berlin

EUV Frankfurt

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