Format:
Online-Ressource (257 p)
,
ill
Edition:
Online-Ausg. 2009 Electronic reproduction; Available via World Wide Web
ISBN:
0203033663
,
0415152933
,
0415103924
Series Statement:
Heritage: Care-Preservation-Management
Content:
The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world
Note:
Includes bibliographical references (p. 232-245) and index
,
""Cover""; ""Marketing the Museum""; ""Copyright""; ""Contents""; ""List of figures""; ""Acknowledgements""; ""Introduction""; ""Part I Issues and challenges""; ""1 The museum context""; ""2 The marketing context""; ""3 The museum's environment""; ""4 Museums and the public""; ""Part II The practice""; ""5 The museum's markets""; ""6 The museum product""; ""7 Communicating the museum product""; ""8 Resource attraction""; ""9 Implementing the marketing effort""; ""10 Future developments for marketing the museum""; ""Appendix 1 Sample questionnaire for self-completion""; ""Notes""
,
""References""""Index""
,
Electronic reproduction; Available via World Wide Web
Additional Edition:
ISBN 9780415103923
Additional Edition:
Erscheint auch als Druck-Ausgabe Marketing the Museum
Language:
English
URL:
Volltext
(lizenzpflichtig)
Bookmarklink
