Format:
VIII, 278 S.
,
graph. Darst.
Edition:
1. publ.
ISBN:
0415401119
,
0415401100
,
9780415401111
,
9780415401104
Uniform Title:
Sports et sponsoring 〈engl.〉
Content:
Introduction -- Sponsorship management principles -- Legal approach to sporting events -- Strategic and operational sponsorship implementation -- Contracts associated with events -- Case study : Perrier Fluo beach volley experience -- Conclusion
Note:
Includes bibliographical references and index
,
Principles of sponsorship managementLegal approach to sporting events -- Strategic and operational sponsorship implementation -- Contracts associated with events -- Case study : 'Perrier Fluo beach volleyball experience.'
,
Introduction -- Sponsorship management principles -- Legal approach to sporting events -- Strategic and operational sponsorship implementation -- Contracts associated with events -- Case study : Perrier Fluo beach volley experience -- Conclusion
Language:
English
Subjects:
Sports Science
Keywords:
Sportsponsoring
;
Sportsponsoring
URL:
http://www.loc.gov/catdir/toc/ecip0615/2006017953.html
Bookmarklink