X
feed icon rss

Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
  • 1
    Online Resource
    Online Resource
    Frugal innovation and the new product development process : insights from Indonesia (2019)
    London ; : Routledge, Taylor and Francis Group,
    Details
    UID:
    almahu_9949384477702882
    Format: 1 online resource.
    ISBN: 9780429000980 , 0429000987 , 9780429671180 , 0429671180 , 9780429672675 , 0429672675 , 9780429669699 , 0429669690
    Series Statement: Routledge advances in management and business studies ; 81
    Content: This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries. Frugal innovations are products characterised by an affordable price-point, durability, usability and core functionalities that are highly adapted to BOP consumers' needs. Frugal products have the potential to drive the development progress and living standards of low-income consumers. With an innovation framework developed from worldwide frugal case studies, this book provides detailed insights through two in-depth start-up firms in Indonesia that have successfully launched frugal products for the low-income market. These two start-ups have addressed two major development challenges for not just Indonesia, but also the global BOP market - traditional methods of cooking and access to clean drinking water. A detailed roadmap is developed from insights into the processes and management decisions of these two start-ups and combined with previous studies on frugal products. Providing a detailed roadmap across the different phases and stages of the new product development process when developing frugal products, this book will be insightful to not only innovators but also investors and government agencies supporting their activities.
    Note: Cover; Half Title; Series; Title; Copyright; Contents; List of figures; List of tables; Acknowledgements; 1 Base-of-the-pyramid markets and the need for frugal innovation; 2 Critical reflections on the state of innovation research; 3 Mapping NPDP for frugal innovation; 4 Prime Cookstoves: cooking with frugal innovation; 5 Tirta Indonesia Mandiri Foundation: drinking with frugal innovation; 6 The NPDP for frugal innovation; Index
    Additional Edition: Print version: Frugal innovation and the new product development process London ; New York : Routledge, Taylor & Francis Group, 2019. ISBN 9780367029319 (hardback)
    Language: English
    Keywords: Electronic books. ; Electronic books. ; Electronic books
    DOI: 10.4324/9780429000980
    URL: https://www.taylorfrancis.com/books/9780429000980
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Open Access Request
    Stabi Berlin
    HU Berlin
  • 2
    Book
    Book
    Frugal innovation and the new product development process : insights from Indonesia (2019)
    London : Routledge, Taylor & Francis Group
    Details
    UID:
    gbv_1048651576
    Format: 269 Seiten , Illustrationen , 24 cm
    ISBN: 9780367029319
    Series Statement: Routledge advances in management and business studies 81
    Additional Edition: ISBN 9780429671180
    Additional Edition: ISBN 9780429672675
    Additional Edition: ISBN 9780429669699
    Additional Edition: ISBN 9780429000980
    Additional Edition: Erscheint auch als Online-Ausgabe Cadeddu, Stephanie B. M. Frugal innovation and the new product development process Abingdon, Oxon : Routledge,, 2019 ISBN 9780429000980
    Additional Edition: ISBN 0429000987
    Additional Edition: ISBN 9780429671180
    Additional Edition: ISBN 0429671180
    Additional Edition: ISBN 9780429672675
    Additional Edition: ISBN 0429672675
    Additional Edition: ISBN 9780429669699
    Additional Edition: ISBN 0429669690
    Language: English
    Keywords: Indonesien ; Innovationsprozess ; Produktentwicklung ; Produktinnovation ; Produktmarketing ; Technischer Fortschritt ; Unternehmenserfolg
    URL: Inhaltsverzeichnis
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Book
    Stabi Berlin get availability status
Nothing or not found what you are looking for? Please check your search query or use the Interlibrary Loan Search.
Did you mean 0429000227?
Did you mean 0429000537?
Did you mean 0429000782?
Close ⊗
This website uses cookies and the analysis tool Matomo. Further information can be found on the KOBV privacy pages