UID:
almafu_9959327074202883
Format:
1 online resource (xxxii, 376 pages) :
,
illustrations
ISBN:
9781119208990
,
1119208998
,
0470035307
,
9780470035306
Content:
Pressure continues to grow on organizations to achieve more with fewer resources. M & A's often fail to deliver value, so businesses are looking to partnering as a strategic solution, In this book, alliance authority Mark Darby argues that the perceived 'brand' of a potential alliance partner is a key criterion for success.
Note:
Using Alliances to Create Value -- Using Alliances to Create Value. How Value and Advantage Affect Firm Activities -- Understanding Alliances -- Forces Driving for Alliances -- What Winning Alliances Look Like -- Forces Challenging Alliance Success -- Alliance Brand -- Having A Capability to Partner -- Having A Capability to Partner. Clarity on Strategy and Direction -- Clarity on Core Competences -- Ability to Make Effective Strategic choices -- Attractiveness of Assets -- Ability to Collaborate Internally and Externally -- Ability to Govern Effectively and Manage Complex Relationships -- Effectiveness of Alliance Infrastructure -- Winning with Alliances -- Winning with Alliances. Phase 1: Pre-Alliance -- Phase 2: Pre-Partner -- Phase 3: With-Partner Planning -- Phase 4: Alliance Launch -- Phase 5: With-Partner Delivery -- Phase 6: Alliance Reviews -- The Journey to Alliance Brand and Winning Alliances -- Alliance Brand Quick Test.
Additional Edition:
Print version: Darby, Mark. Alliance brand. Chichester, England ; Hoboken, NJ : John Wiley & Sons, ©2006 ISBN 0470032189
Language:
English
Subjects:
Economics
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208990
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208990
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208990
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