UID:
almafu_9959329146502883
Format:
1 online resource (xiv, 274 pages) :
,
illustrations
ISBN:
9781119202158
,
1119202159
,
0470046996
,
9780470046999
Content:
As every manager of a professional firm realizes, generating leads and landing new clients is one of the most critical operations of a successful venture. But transforming accountants, architects, attorneys, consultants, engineers, and other professionals into client-generators is not always easy to do.
Note:
Originally published: Holbrook, Mass : Adams Media, 1998.
,
CREATING RAINMAKERS: The Manager's Guide to Training Professionals to Attract New Clients; Contents; Acknowledgments; Introduction; Chapter 1: What Is a Rainmaker?; Chapter 2: What Rainmakers Know or the Mathematics of Selling; Chapter 3: How Rainmakers Think or the Skill of Optimism; Chapter 4: What Rainmakers Do or the Power of Systems; Chapter 5: Limits to the Rainmaker Model; Chapter 6: Targeting and Positioning; Chapter 7: Creating Value with Ideas; Chapter 8: Finding a Lead Generation Approach That Works; Chapter 9: Building Relationships That Produce Business.
Additional Edition:
Print version: Harding, Ford. Creating rainmakers. Hoboken, N.J. : John Wiley & Sons, ©2006
Language:
English
Keywords:
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119202158
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