UID:
almafu_9959327964202883
Format:
1 online resource (xiv, 373 pages) :
,
illustrations
ISBN:
9780470060933
,
047006093X
,
9781119208877
,
1119208874
,
9786610740086
,
6610740089
Content:
Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners - both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success.
Note:
Includes index.
,
Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good.
Additional Edition:
Print version: Burkitt, Hugh. Marketing excellence. Chichester, England ; Hoboken, NJ : Wiley, ©2006 ISBN 9780470060278
Additional Edition:
ISBN 0470060271
Language:
English
Keywords:
Electronic books.
;
Case studies.
;
Electronic books.
;
Case studies.
;
Electronic books.
;
Case studies.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208877
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208877
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208877
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