UID:
almafu_9959328819902883
Format:
1 online resource (xii, 270 pages) :
,
illustrations
Edition:
Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010.
ISBN:
9781119209300
,
1119209307
,
9780470060940
,
0470060948
Content:
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth.
Note:
Introduction : be a brand CEO not a strategy tourist --Search for true insight -- Create an insight springboard -- The visioning journey -- What are you going to fight for? -- Where's the sausage? -- Sizzle that sells -- Big brand ideas beats brand essence --Bring the vision to life -- Test drive your vision -- Brand-led business -- Beyond brandwashing to true engagement -- Create hero products -- Communicating without ego tripping.
,
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Additional Edition:
Print version: Taylor, David, 1964- Brand vision. Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, ©2006 ISBN 9780470028353
Additional Edition:
ISBN 0470028351
Language:
English
Subjects:
Economics
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209300
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209300
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209300
Bookmarklink
