UID:
almafu_9959328777702883
Format:
1 online resource (xxviii, 241 pages) :
,
illustrations
Edition:
Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010.
ISBN:
9781119197393
,
1119197392
,
9780470392935
,
0470392932
,
9780470445068
,
0470445068
,
0470288582
,
9780470288580
Content:
An introduction to greentailing and the five other biggest trends in the retail business. In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-related products. As it evolves, greentailing will force both suppliers and retailers alike in every category to take notice. Leading edge greentailers like Whole Foods and Wal*Mart continue to grow and in.
Note:
PrefaceIntroduction. What's Going To Revolutionize Retailing In The Future?The Compressed Life Cycle. Chapter One. Inflection Points in Retailing. The Inflection Point Model. Create or React. What's involved In Getting It Right?How do you know if you're on the right path?Chapter Two. Trends are Interconnected. Start with the Customer, Please!The Power of Demographics. Consumer Behavior Changes Spring from Demography. Disrupters and Accelerants. Putting it All Together. Chapter Three. Greentailing 2.0-The Second Generation of Green. Greentailing 2.0-Defined. Beware Greenwashing. When Did The Green Movement Begin?Why Now?Greentailers Abroad. What Are The Key Elements Of Greentailing?T -- Think Green. A -- Act Green. S -- Sell Green. C -- Convey Green. Chapter Four. The Consumer's View on Green. Green Practices. Where the Rubber Hits the Road-What Matters Most. Chapter Five. Greentailing In Action-Case Studies. Apparel, Home & Specialty Retail. Buffalo Exchange-Renewable Green. Pivot Boutique- A Green Entrepreneur. Nau-Can Eco Fashion Make the Registers Ring?Williams-Somona, Inc. Expectant Moms Are Green. Big Box Retailers. The Home Depot's Eco Options Program. WalMart's Real Green Efforts. Target. Staples. Office Depot. Grocery. Whole Foods Market-Greentailing's Poster Child. Safeway. PCC Natural Markets. Trader Joe's. Suppliers. Method & Cleaner Cleaning Supplies-Eco Hip. Unilever. Apple. Greener Outdoors. Timberland. REI. Nike. Gaiam. Greener Buildings. Green Exchange. Chapter Six. Putting Green Practices into Action. Think Green. Incorporate Green Initiatives into Your Mission and Core Values. Develop Green Advocates within Your Organization. Act Green. Design Environmentally And Energy Efficient Buildings. Develop Efficient Methods For Dealing With WastePromote Eco-Friendly Packaging. Convert To Energy-Conscious Fleets. Offset Carbon Emissions. Get Involved. Sell Green. Source And Promote Products That Are Environmentally Responsible. Convey Green. Corporate Social Responsibility (CSR). Green Communication Systems. Encourage Transparent Policies. Be Charitable. Summary. Chapter Seven. The Hot 5-Other Revolutionary Themes in Retail. The Hot Zone. Chapter Eight. Demographic Shifts Provide Retail Opportunities. A look at U.S. Demographic Trends. Capitalizing on Future Demographic Shifts. Getting to Where the Puck is Going to Be ... Ahead of the Big Demographic Shifts. Beyond Demographics ... The Significance of Lifestyle, Attitudes and Values. Are the Haves Zagging?Chapter Nine. Moving Up the Ladder-Growth of Experiential Retailing-How to Drive Sales and Profits Beyond Price. Lululemon Athletica-A New Breed of Experiential Retailer. Oops-Paiva Didn't Deliver on Experience. Who Else Gets Experience?Chapter Ten. Getting Outside the Box-New Ways to Reach the Consumer-The Growth of Non-Store Retailing. Intelligent Multi-Channel. JCPenney. Williams-Sonoma Inc. Popping Up all over the Place!Launching Brands Directly. Other Non-store Retailing Channels. Reaching Consumers in New and Reinvented Ways. Chapter Eleven. Selling Services, Not Just Products. The Democratization of Service. Demographic Shifts. Services Outpacing Retail Growth. DIY to DIFM. PetSmart and the "Humanization" of Pets. The softer side of Services. Retail Clinics-The Diagnosis and Cure In One Spot. Financial Services. So What's Next?Chapter Twelve. Brands Going Retail-The Battle for Control of the Customer. Blame Apple (or Coach), but Blame Someone. Why Do Brands Go Retail?What's needed for Long-Term Success?Chapter Thirteen. 12 Rules of Successful Retail Innovation. Chapter Fourteen. Conclusion: Looking back and looking forward. Notes. Index.
,
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Additional Edition:
Print version: Stern, Neil Z. Greentailing and other revolutions in retail. Hoboken, N.J. : Wiley, ©2008 ISBN 9780470288580
Additional Edition:
ISBN 0470288582
Language:
English
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119197393
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119197393
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119197393
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