UID:
almafu_9959327720802883
Format:
1 online resource (xiv, 274 pages) :
,
illustrations
Edition:
2nd ed.
ISBN:
9780470442708
,
0470442700
,
9780470442715
,
0470442719
,
9780470443118
,
0470443111
,
9781118386804
,
1118386809
Content:
"Completely rewritten and comprised of virtually all-new material, Strategic Communications for Nonprofit Organizations, Second Edition offers your nonprofit organization a conceptual framework and step-by-step process for developing an easy-to-implement strategic communications plan." "Based on the Core principles and approach developed by Radiant Communications, this much-needed volume explains how to transform theory into practice. It encourages nonprofits to be smart in their communications work, to use their limited resources successfully; and to evaluate the impact of their community outreach. Filled with proven techniques to ensure that nonprofits send the right message to each constituency group or audience, Strategic Communications for Nonprofit Organizations, Second Edition equips nonprofit professionals to coordinate their efforts to hit the mark every time."--Jacket.
Note:
Revised edition of: Strategic communications for nonprofit organizations / Janel M. Radtke. c1998.
,
Ch. 1. Getting the Most Out of This Book -- Ch. 2. Strategic Communications Planning Process -- Ch. 3. Step One: Preparing to Plan: Essential Building Blocks -- Ch. 4. Step Two: Foundation of the Plan: The Situation Analysis -- Ch. 5. Step Three: Focusing the Plan: Target Audiences -- Ch. 6. Step Four: Fostering Audience Support: Communications Objectives -- Ch. 7. Step Five: Promoting the Nonprofit Organization: Issue Frames and Message Development -- Ch. 8. Step Six: Advancing the Plan: Vehicles and Dissemination Strategies -- Ch. 9. Step Seven: Ensuring that the Plan Succeeds: Measurement and Evaluation -- Ch. 10. Pulling It All Together: Creating the Plan -- Strategic Communications Plan Template -- Appendix 1. Planet 3000 Strategic Communications Worksheets -- Appendix 2. Essential Communications Tools -- Appendix 3. Elements of a Style Manual -- Appendix 4. Expanding the Organization's Coalitions and Portnershlps.
Additional Edition:
Print version: Patterson, Sally J. Strategic communications for nonprofit organizations. Hoboken, N.J. : Wiley, ©2009 ISBN 0470401222
Language:
English
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118386804
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118386804
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118386804
URL:
Volltext
(URL des Erstveröffentlichers)
Bookmarklink
