UID:
almahu_9948197601602882
Format:
1 online resource (xiii, 242 pages :
,
bill
Edition:
3rd ed.
ISBN:
9781118386019
,
1118386019
,
9780470889848
,
0470889845
,
9780470889855
,
0470889853
,
9780470889862
,
0470889861
Content:
A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing. Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.: Includes new material on nonprofit websites, social networking a.
Note:
Mission-Based Marketing, Third Edition: Positioning Your Not-for-Profit in an Increasingly Competitive World; Contents; About the Author; Chapter 1: Introduction; Chapter 2: Marketing: A Key to Better Mission; Chapter 3: Being Mission Based and Market Driven; Chapter 4: Being Flexible and Innovating with the Market; Chapter 5: The Marketing Cycle for a Nonprofit; Chapter 6: Who Are Your Markets?; Chapter 7: Who Are Your Competitors?; Chapter 8: Asking Your Markets What They Want; Chapter 9: Better Marketing Materials; Chapter 10: Technology and Marketing.
Additional Edition:
Print version: ISBN 9786612773457
Language:
English
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118386019
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118386019
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118386019
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