UID:
almafu_9959327424402883
Format:
1 online resource (ix, 318 pages) :
,
illustrations
ISBN:
9781119207788
,
1119207789
,
9780470773062
,
0470773065
,
1282349805
,
9781282349803
Content:
"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage.". Beverley Dipper, Market Insight Manager, Microsoft UK Ltd. "I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to.
Note:
Creating Market Insight; Contents; Preface; Acknowledgements; 1: Success, strategy and understanding; 2: The difficulty of gaining insight; 3: How well do you understand your business environment?; 4: What does market insight look like?; 5: What do real managers do to understand the environment?; 6: Understanding and assessing the complexity and turbulence of a market; 7: What is the best way to understand the business environment?; 8: Putting it together how firms create insight; 9: From insight to value; References; Index of figures; Index of tables; Index.
Additional Edition:
Print version: Smith, Brian D. (Brian David), 1961- Creating market insight. Chichester, England ; Hoboken, NJ : John Wiley & Sons, ©2008
Language:
English
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207788
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207788
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207788
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