Umfang:
1 online resource (265 pages)
Ausgabe:
1st ed.
ISBN:
9780080455471
Inhalt:
International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour, profiles and motivations of cultural tourists. * Environmental performance, management and wider issues of social and cultural sustainability. Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions. * An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand, profiles and motivation of tourists * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products * International contributor team provide case studies from first-hand experience and research.
Inhalt:
Cover -- International Cultural Tourism: Management, Implications and Cases -- Copyright -- Contents -- Biographies of Contributors -- Introduction: The rationale and need for this book -- Part One Heritage and Cultural Tourism and Products -- CHAPTER 1 Heritage and cultural tourism: a marketing-focused approach -- CHAPTER 2 The marketing of Australian cultural tourist attractions: a case study from Sydney -- CHAPTER 3 Culture as a component of the hospitality product -- CHAPTER 4 Cultural tourism packages: the role of smart cards in the Alps -- Part Two Operations and Facilities Management -- CHAPTER 5 Operational management of cultural and heritage sites -- CHAPTER 6 Cultural tourism attractions and environmental performance -- CHAPTER 7 Cultural tourists in a cultural capital: Helsinki -- CHAPTER 8 Cultural tourism in South Africa: a case study of cultural villages from a developing country perspective -- Part Three Environmental Management and Sustainability -- CHAPTER 9 Sustainability and environmental management -- CHAPTER 10 Effective community involvement in the development and sustainability of cultural tourism: an exploration in the case of New Lanark -- CHAPTER 11 Managing Stonehenge: the tourism impact and the impact on tourism -- CHAPTER 12 Templo Mayor: evolution and rediscovery. Sustaining Mexico's ancient cultural heritage -- Part Four New Media and Technologies -- CHAPTER 13 New media and technologies: trends and management issues for cultural tourism -- CHAPTER 14 In search of post-modern online authenticity: assessing the quality of learning experiences at eternalegypt.org -- CHAPTER 15 Intelligent information interactions for cultural tourism destinations -- CHAPTER 16 Destination information, marketing and management systems and sustainable heritage tourism development.
Anmerkung:
Description based on publisher supplied metadata and other sources
Weitere Ausg.:
ISBN 9780750663120
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe ISBN 9780750663120
Weitere Ausg.:
Print version International Cultural Tourism management, implications and cases
Sprache:
Englisch
URL:
https://ebookcentral.proquest.com/lib/kxp/detail.action?docID=269563
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