Format:
Online-Ressource (xvi, 280 p)
,
ill
,
25 cm
Edition:
Online-Ausg. Amsterdam Elsevier Science & Technology 2009 Electronic reproduction; Mode of access: World Wide Web
ISBN:
0750663189
,
0080455506
,
9780750663182
,
9780080455501
Content:
Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is: * A clear introduction for students and professionals * Packed with examples and cases from around the world * The most up to date and comprehensive text of its kind As heritage tourism continues to grow, so the management and marketing of heritage resources will grow more important to governments, councils and managers. This book is the ideal way for all those new to the area to understand the fundamental principles and best practice in the sector. * First serious text on a new marketing niche * Text is underpinned by a rich range of international examples/cases * Full lecturer support
Content:
Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is: * A clear introduction for students and professionals * Packed with examples and cases from around the world * The most up to date and comprehensive text of its kind As heritage tourism continues to grow, so the management and marketing of heritage resources will grow more important to governments, councils and managers. This book is the ideal way for all those new to the area to understand the fundamental principles and best practice in the sector. * First serious text on a new marketing niche * Text is underpinned by a rich range of international examples/cases * Full lecturer support
Note:
Includes bibliographical references (p. [271]-274) and index
,
Introduction to the concept of Heritage; The heritage experience, UK and international; Natural and cultural heritage; Heritage marketing and tourism; Heritage marketing; Heritage marketing management; Heritage marketing and education; Conclusions, cases and the future.
,
Electronic reproduction; Mode of access: World Wide Web
Additional Edition:
Erscheint auch als Druck-Ausgabe Heritage marketing
Language:
English
Keywords:
Tourismus
;
Marketing
;
Kulturerbe
URL:
Volltext
(An electronic book accessible through the World Wide Web; click for information)
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