Format:
1 Online-Ressource (XIV, 414 S.)
,
graph. Darst.
ISBN:
0750674598
,
9780750674591
Note:
Includes bibliographical references and index
Language:
English
Keywords:
Marketing
;
Electronic books
Author information:
Keegan, Warren J. 1936-2014
Author information:
Davidson, J. H. 1935-
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