Format:
1 Online-Ressource (viii, 355 pages)
,
illustrations
ISBN:
9781442679733
,
1442679735
,
1282037374
,
9781282037373
,
9781442613072
,
1442613076
,
9786612037375
,
6612037377
Series Statement:
Heritage
Note:
Includes bibliographical references (pages 283-348) and index
,
Intro -- Contents -- Acknowledgments -- Introduction -- 1. Newspapers, Advertising, and the Rise of the Agency, 1850-1900 -- 2. Toronto Adworkers -- 3. A Professional Ideal -- 4. The Industry Takes Shape, 1900-1921 -- 5. Copywriting, Psychology, and the Science of Advertising -- 6. Market Research and the Management of Risk -- 7. The Canadian Market, Magazines, and the New Logic of Advertising -- Conclusion -- Appendix -- Notes -- Selected Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- V -- W.
,
English
Additional Edition:
Erscheint auch als Druck-Ausgabe Johnston, Russell T. (Russell Todd), 1967- Selling themselves Toronto : University of Toronto Press, 2001 ISBN 9780802044952
Language:
English
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