Format:
1 Online-Ressource (208 pages)
Edition:
First edition
Edition:
Also available in print
ISBN:
0857710559
,
0857732749
,
9780755698783
,
9780857710550
,
9780857732743
,
9781850435853
,
9781850435860
,
9780857710550
Series Statement:
Art and Series
Content:
Art and advertising are often seen as potential enemies, with the one being free from commercial concerns and the other dependent upon them. In this clearly written and wide-ranging book, Joan Gibbons argues rather for a mutually enriching relationship between the two, showing how artists have reached a wider audience by embracing the tactics and mass media of advertising, and how advertising has employed issues and strategies of contemporary art. Charting key points of overlap and antagonism, she looks at the work of artists from Andy Warhol, Barbara Kruger and Victor Burgin to Sylvie Fleurie
Content:
Acknowledgements; Introduction; Chapter 1 -- Wordplay; Chpater 2 -- Art Invades and Appropriates; Chapter 3 -- From Realism to Surrealism (and back again); Chapter 4 -- Reality Bites: From the Abject to the Sublime; Chapter 5 -- Tony Kaye: Both Sides Now; Chapter 6 -- Wieden + Kennedy and Nike Advertising; Chapter 7 -- Celebrity: The Art of Branding and the Branding of Art; Conclusion; Notes; Bibliography; Index.
Note:
Also available in print.
,
Mode of access: World Wide Web.
,
Barrierefreier Inhalt: Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily
Additional Edition:
ISBN 9781850435853
Additional Edition:
Erscheint auch als Druck-Ausgabe Gibbons, Joan Art and Advertising London : I.B. Tauris & Co. Ltd, ©2011 ISBN 9781850435853
Language:
English
Keywords:
Electronic books
DOI:
10.5040/9780755698783
Bookmarklink
