UID:
almahu_9949386116002882
Format:
1 online resource (117 pages) :
,
illustrations.
ISBN:
9780429297717
,
0429297718
,
9781000076288
,
1000076288
,
9781000061772
,
1000061779
,
9781000063257
,
1000063259
Series Statement:
Global media giants
Content:
"In one of the first English-language studies of Grupo Prisa, this book delivers a comprehensive and concise approach to the political, economic and social-cultural profile of one of the leading cross-media conglomerates in Europe, tracing its development from a single newspaper publisher in 1972. Prisa is now the world's leading Spanish and Portuguese-language media group in the creation and distribution of content in the fields of culture, education, and information, producing content for more than twenty countries with global brands like El País (newspaper), Los 40 (radio), or Santillana (education). Using a critical political economy approach, the authors track Prisa's journey to becoming a cross-media conglomerate, and examine how it mirrors the recent history of the economic and political developments in Spain. This concise and highly contemporary volume is ideal for students, scholars and researchers looking to further their understanding of a growing Spanish-language media power, or more generally interested in international communication and media industries"--
Note:
"Routledge Focus"--Cover.
,
1. Introduction 2. History 3. Economic Profile 4. Political Profile 5. Cultural Profile 6. Conclusion
Additional Edition:
Print version: Albornoz, Luis. Grupo Prisa New York : Routledge, 2020. ISBN 9780367277536
Language:
English
Keywords:
Electronic books.
;
Electronic books.
;
History.
URL:
https://www.taylorfrancis.com/books/9780429297717
Bookmarklink
