UID:
almahu_9949386008102882
Format:
1 online resource (xiii, 150 pages)
ISBN:
9780429328169
,
0429328168
,
9781000072044
,
1000072045
,
9781000072020
,
1000072029
,
9781000072037
,
1000072037
Content:
"A Wall Street Guidebook for Journalism and Strategic Communication provides media professionals the savvy they need to navigate the world of finance and money. Intimidated by the numbers and math involved in the corporate world? This book is for you. Author Alecia Swasy, a former reporter at the Wall Street Journal, leads readers through case studies that provide real-world insight into how Wall Street operates and how to best approach the world of money and finance. Swasy breaks down essential skills like how to read key financial statements, find and interpret key data on companies, and employ that research in crafting compelling stories and messages for both readers and clients. The book also covers topics like the scorekeepers and watchdogs of Wall Street, the Securities and Exchange Commission, how to avoid illegal activity in reporting and research, understanding Mergers and Acquisitions, and the history and current state of Wall Street. This book is for students and new professionals alike - whether in corporate communication, public relations, or journalism - who want to gain the financial literacy necessary to succeed in today's competitive marketplace."--
Note:
Covering corporate America -- Understanding the financial fine print -- A few bumps--and crashes on the digital highway -- Putting a face on more numbers -- Digging deeper into data and documents -- Strategic communication: promoting corporations and causes -- Ethics and common sense -- Don't be stupid : understanding securities laws -- A brave new media world -- Advice from the pros : be curious, concise, and caffeinated.
Additional Edition:
Print version: Swasy, Alecia. A Wall Street guidebook for journalism and strategic communication New York, NY : Routledge, Taylor & Francis Group, 2020. ISBN 9780367348038
Language:
English
Keywords:
Electronic books.
;
Electronic books.
;
Guidebooks.
URL:
https://www.taylorfrancis.com/books/9780429328169
Bookmarklink
