UID:
almahu_9949386085902882
Format:
1 online resource (vii, 118 pages)
ISBN:
9781000096644
,
1000096645
,
9781003005704
,
1003005705
,
9781000096620
,
1000096629
,
9781000096606
,
1000096602
Series Statement:
Absolute essentials of business and economics
Content:
Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird's-eye view of the field for students of marketing strategy. Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of strategic windows' to facilitate student understanding, looking at how firms can best anticipate and react to opportunities and threats. Enhanced by text features such as essential summaries, focused references and additional online supplements, this very short introduction enables the reader to zero in on the core priorities for strategic marketers. The result is a volume that is valuable reading for marketing students around the world.
Note:
"Routledge Focus."
Additional Edition:
Print version: Absolute essentials of strategic marketing. Abingdon, Oxon, UK ; New York, NY : Routledge, 2021 ISBN 9780367437756
Language:
English
Subjects:
Economics
Keywords:
Electronic books.
;
Electronic books.
URL:
https://www.taylorfrancis.com/books/9781003005704
Bookmarklink
